Conversion Rate Optimization Services | Improve Your Conversion Rate

In order to reach your goal, you must test everything! It is crucial to Identify which products or services bring you the most overall profit, then put them in a Prime position on the page. Extremely important is to test headlines

– visitors won’t read any further if he doesn’t like headlines.Therefore, it should be: worded in terms of benefit to the customer, not in terms of product features;• suggesting that the person will get the results with ease;• believable;• specific.

Even if you do all these things you should always remember thatwhat you sayis more important than how you say it. You’ll be able to get the biggest improvements by changing the core message of your headline, rather than just tweaking the wording.

Not less important is to put to the test on: 

• taglines

• high and low prices variety

• different discount offer

• different premiums

• different guarantees

• testimonials from happy customers and media

• making the important buttons nice and visible

• different reasons why the visitor should act promptly

LAYOUT STRUCTURE

First of all it is important to use a single-column layout, which allows you more control over the order in which your Visitors View Your Site. It is crucial to make sure that the things visitors see first are the most important. Eye tracking studies have shown that visitors tend to look first at the upper-left-hand area of the page, then at your headline, then at the left-hand side of the page. So it would be wise to put your best features there.

• Remove any distracting links

• Use a nice large font for your headline

• Consider having your introductory paragraph in a slightly more prominent font size

 If your page is long and requires scrolling, consider having your call to action button repeated several times on the page Test different font sizes and colors.Test Violators, which are attention-getting shapes such as starbursts, ovals, and banners.

There is a long debate about how much copy to include. In general, write as much as it takes to communicate your entire “sales message”, and to overcome all the likely objections. You are aiming to condense as many persuasive arguments and relevant information into as little text as possible. Here is what more you can do: Use simple straightforward language.Near the end of the body copy, consider having a series of bullet points that summarize the major benefits.Consider putting the start of your order form on the product page itself.Use Audio and video. It can be very effective at selling. Xiosoft Audio is an easy way to put audio onto your website. The easiest approach is to embed YouTube videos. But there’s a service called OnSite Videos, which can be useful.

People like to trust those who are buying from. Therefore, it would be wise to add “reassurance logos” such as:

Also, try a different version of your About Us page that shows you as real likable people, not some cold faceless corporation.

Depending on the Amount of Traffic your Page Receives, you should be able to determine relatively quickly effect your changes made. If you have done all these steps you’ll most likely be rewarded for your effort with an increase in conversion rates, and sometimes your tweaks can result in substantial improvements.

However, you may find that your new page performs about the same, or in some cases, worse. But that’s the beauty of testing! Every test, whether successful or not, provides you with new knowledge about your site.