Free SEO Tools & Search Engine Optimization
When you are trying to grow your website, Free SEO Tools is extremely important. But after Google’s recent Penguin 2.1 update, there were some major changes as to how the world’s most popular search engine indexes web pages and images. Many sites got negatively hit by the update in October, and it caused a pretty big shakeup in the world of SEO. Sites that were ranked high on Google searches are now pages and pages below where they were before the update.
Luckily, there are many tools out there that can help web developers salvage their page after Google’s latest update. These 5 tools can help you improve your SEO rating without getting affected by future Google Penguin or Panda updates.
1.SEO Book
SEO Book, which is known for its premium tools that cost a pretty good amount of money, actually has several free SEO tools available on their site. After you create a free account, you have unlimited access to the tools including a keyword density analyzer, PPC keyword wrapper, a comparison tool that finds keywords, an ad group generator for AdWords, and even a typo generator that shows the most common types of keywords that you enter.
2.Moz’s PRO Toolset
Moz’s PRO toolset comes with its patented deep site crawler. Every week, users receive an update to their crawl data, with a user interface that updates users on errors, warnings, and notices discovered by the crawler. Because there is a clean interface, this is great for SEO newbies. Because it features link analysis, API services, social monitoring, and data exports, it has a great toolbox for even the most robust SEO strategies.
3.AdWords Keyword Planner
If your site gets negatively affected by a Google update, then the first thing a web developer must do extensive research and generate keywords. Google AdWords Keyword Planner is the best free keyword research tool out there. Because of the way the tool works, you can find a lot of great keyword ideas. It isn’t always 100% correct with its numbers and analysis, so be wary of that.
4.SEMrush
SEMRush is great for web developers trying to figure out keywords competitors are ranking organically and the CPC of those keywords. Users can compile an entire report showing ten keywords by entering a domain and clicking on “Full Report” link under Organic keywords. Their users can also see the domain’s approximate organic ranking, CPC, search volume, the number of total search results, percent of traffic generated, ad competition, and even trends for each keyword.
5.Advanced Web Ranking
Despite its price, Advanced Web Ranking is one of the better SEO software packages currently on the market. It provides web developers the tools that assist with link building analytics, social media monitoring, and website optimization. I like it because it is great at seeing exactly where a website ranks for a specific keyword on a specific search engine – so this is good for figuring out Bing and Yahoo rankings. You can even customize your reports all the way down to town-level and even search for keywords in other languages such as Chinese and Spanish!