Social Media Trends—A Guide for Marketer

In our increasingly digital age, there will be more and more growing social media trends that offer big business opportunities to make consumer’s life more impactful. Over half of the planet’s population is now spending time using the Popular social media channels on computers and mobile devices, so more businesses are inventing new tools and apps to make online activities convenient and enjoyable for consumers.

Many innovations exist that serve as great marketing solutions. Below is a list of good examples and great business ideas.And also ideas and discussion for How to Promote business and website with Social Media or Online marketing medium.

Customer Service through Instant Messaging

Even though online Customer Service chat technology existed for quite a long time, it is now adapting to mobile devices as well. Chatting with customer service representatives by using mobile devices and instant messaging is more convenient with 24/7 access, while away from home. It is very useful in situations when customers need help or assistance because they can use mobile chat application anytime while on the go. The future of Mobile Marketing for Business and e-Commerce website and much more has a lot to offer and ideas like this are a great example.

For example, Swimoutlet.com has made their website iPhone, android and blackberry compatible. It has easy categories and product navigation, optimized and secure checkout system. When selecting “Chat with our customer representative” link, the mobile application will load the chat widget for online communication. This tool offers service availability at any location while people are away from a laptop. Furthermore, when a customer is placed on hold by a representative during a phone call, they don’t have to wait. With this in mind, Marketers and e-Commerce business owners can use these widgets to run ads, design promotions and generate more leads.

First Social Payment System

It is similar to Social Media trends for B2B.Brands are going to win the fight of dedicated attention to one screen as consumers have different needs. This makes brands to work harder to ensure they aren’t just “present” across devices, but that all these devices are seamlessly sharing information.Pay with a tweet is a system created in 2010 that lets people buy and sell products using a tweet pay button. This or similar type of trend will be the next big thing in upcoming years when payments will be processed with one click of a button on mobile devices or scanned as the image.
This feature allows consumers to sell digital items such as the song, book or other. All they have to do is to fill out a form, choose the preferred payment method to use with tweet button and add this button to any web page. The users will then sign in into their Twitter or Facebook account, tweet or post about products, and download the purchased media file. This is a great innovative tool to buy products via social network and promoting products at the same time.

Social Analytics

Social Analytics for Business details.Besides the social payment system, there will be tools such as Social Analytics that will help a company to understand it’s social graph: connection with others, online reputation, followers statistics and so on. It also combines the data from Google Analytics, Facebook accounts, and others and summarizes how the company is doing on campaigns in terms of social perspectives.

Local Services & Banking

Amex and Foursquare are partnered up to help customers to share and save places they visit. Every time people are visiting some interesting place, they can save and share a picture with Foursquare free application. It is especially helpful when an inspiration or idea is needed on what to do next, Foursquare will give them personalized recommendations and deals based on where they are. It is very convenient to use during a trip around the world, during the night out with friends or when trying to pick out the best dish at the local restaurant.