The Social Engagement must in content discovery and content sharing | Social Media Optimization

Influencing the B2B buying decision starts in search – Buyer Sphere survey – also see below Social engagement is not a goal as such, it’s a means to an end. However, this doesn’t make it less important. On the contrary: social engagement has become an imperative for all marketers. One of many reasons: content discovery. Engagement is essential in how people consume and discover content.

 
There are several causes why the social engagement dimension of content is becoming more important. In this blog post I take a look at content discovery  from the customer but also the Internet company/service perspective (think Google, Bing, Facebook, Gmail, MSN Outlook, etc.). Social Media Optimization Services is the best service for promoting website .It is a process of promoting website through social media networking sites.
 
Why? Because social engagement gets tracked, measured and used by all these platforms, from search engines and social networks to email clients and more.Online platforms co-define content discovery and relevance .
 
Although some people find the words engagement and relevance too vague and too hard to measure here is a simple fact: the big online players do measure them and your content marketing strategy and overall digital marketing success – starting with online content discovery – depends on how they take the results into their algorithms and models.
 
The good news: ultimately – and making abstraction of some debates and technical issues – all these online firms have the same goal as you (should) have: increasing the relevance of what their users and thus your prospects and customers get “served” when they search.
 
So, if you want to be relevant for your target audiences, you need to understand what Google and all the others are doing. In the end, they co-define how your content will be delivered/consumed/shared/discovered.
 
And there’s more since content discovery is just part of the equation. Content discovery and content sharing is the beginning of a longer process that works with and towards persuasion and conversions. And what is the main element in that process? Indeed: the relevance of your content, interactions, solutions, etc. throughout the individual journey and intent of your target audiences.Why social signals, engagement and relevance are important for content discovery.

There are many business- and –technology-related reasons, that are strongly related with the way your customers find content and information. Among them:The growing role of social signals in organic search results. Social signals are not enough for content discovery, which in the end is what search is all about, and cannot be the reason for easy content snacks, on the contrary. It’s a myth that content nowadays needs to be ‘snackable’, it all depends. But that’s for a later post. However, social signals are key in the content discovery equation search engines define.

Finally, social signals are not just about social interaction but also the social graph (of authors and people sharing content). In other words: the social activity and engagement regarding content, as a social object, define the importance and ranking of content in organic search results. Relevance is now a matter of reciprocity, social graphs and social engagement too in search.The changing buying journey and overall customer lifecycle in which multichannel and social are becoming more important. The rise of the social B2B buyer and the connected consumer is well-known. However, even to reach decision makers that are relying on ‘traditional methods’ to find content helping them in their buying journey, social plays a huge role.

 A (B2B) buying decision is not the work of one person. Further more, search engines play a predominant role when buyers seek information and as just mentioned social signals matter a lot in search engine results. Although search engines and SEO are just part of the content marketing equation, we can’t ignore the facts: the B2B buyer is looking for content during his buying journey and search engines are still the number one sources during that journey as research clearly indicates.The role of social content as a way to engage audiences of audiences, create ripple effects and increase impact based on reciprocity of connected networks, whereby social sharing and content discovery multiply the number of potential touchpoints with target audiences. That reach dimension is not enough as such but – here as well – it’s essential.

Social media marketing, just as content marketing, is an umbrella term. However, it’s clear that without content you won’t get far. The main thing to remember is that the use of content in social media should serve tangible goals and be relevant for your target audiences and these goals. Keeping this in mind will help you focus and avoid the trap of creating content for the sake of it.
 
By way of an example, let’s take a look at the role of search and content in the buying journey, and how social signals and social graphs play a role in them. Note: it’s impossible to cover all this in detail in one blog post so stay tuned for more detailed blog posts, starting with the role of Twitter in search and content discovery.A website can be promoted through Social Media Marketing Service, Content Marketing Service, Social Media Optimization Service, Search Engine Optimization .There are several companies which provides above discussed services like Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.
 
 In the end, there are no general rules. So, it’s important to have a single customer/prospect view that includes social media behavior and content discovery patterns for each of your target groups and even individual prospects/customers.Start looking more at social signals and analyze how online firms, even beyond search, are taking them into account. And make sure your content is socially, contextually and individually relevant throughout the journey.