Off Site SEO Lesson Pursue High-Quality Backlinks | Google Updates
Back in the day, before the Panda and Penguin Google updates, many website owners like yourself looked at backlinks in terms of quantity above all else. A backlink, as you probably know, is essentially a link from one website to another. Off Site SEO Lesson Pursue High-Quality Backlinks, Google and other search engines count backlinks as “votes,” so a few years ago it was very common to see sites with thousands of low-quality backlinks ranking high in the SERPs (search engine results pages). Some website owners would go out and purchase thousands of links from other sites and link farms, many of them irrelevant to the site itself, but the site would rank really well as a result of the high number of links pointing back to the site. Those Types of offsite SEO Practices are antiquated and ineffective (not to mention unethical).
How Google changes the link building process
Google, for instance, knew about the backlink numbers game and put a stop to it via its updates. Overnight, websites with thousands of spammy backlinks (that once ranked very well) were suddenly penalized and were either de-indexed by Google or the rankings fell drastically. Nowadays, Google is laser focused on the quality of each link pointing to a website. Quantity is still important, but instead of pursuing thousands of low-quality links you and your Search Engine Optimization Services Experts should be focused on attracting high-quality links and lots of them in order to rank your business website well on search engines.
What does a good backlink look like?
What in the world is a high-quality backlink? There are different opinions on this matter, but many Search Engines Optimization Services Provider agree that a high-quality backlink has to come from a relevant, trusted source. In other words, it’s best to get backlinks from a website with a high PageRank (PR) and ideal to get the backlink from a high PR website that somehow relates to the content on your website. For example, if your website centers on dentistry a high-quality backlink would probably be from a dental association website or a very popular dentist blog. You wouldn’t want to garner backlinks from low PR, irrelevant websites about baseball.
Having said all of that, it’s incredibly important to only work with a Local Search Engine Firm Company that understands the value of high-quality backlinks. A top SEO services company, like our very own Portsmouth, NH SEO company, uses only “white hat” or ethical link building tactics and focuses on quality above quantity.
Offsite SEO consists of many vital Top Local SEO Firm Services such as creating a custom link strategy, press release writing, and distribution, article marketing, building business profiles, video marketing and more. Off Site SEO Lesson Pursue High-Quality Backlinks, Those are examples of offsite SEO services that will help your business website gather high-quality backlinks and therefore rank higher in the SERPs. If you’re looking for help improving your site’s rankings, feel free to sign up for a free website analysis. Page SEO company will analyze your website for free and provide a helpful report outlining the areas of your website that need to be improved in order to rank higher.