Online Reputation Management Services the role of press release in reputation Management | ORM Services
Creating a good image for online business can be done in several ways: the first is by offering good products and services and relying on positive reviews from users, and the second is by establishing good relationships with the media. Both tactics work well, but the positive gains from these can be easily negated by a few disparaging comments published online; people are, after all, more likely to read negative reviews and then share them with others. This makes it possible for a single instance of negative publicity to drastically ruin a company’s reputation.
Negative press can be hidden from search results online through a variety of online reputation management services, including search engine optimization and video distribution. Another method to put negative publicity out of sight is the press release.In the past, press releases were simply used to help companies gain publicity for a specific event, such as a product launch. Traditional media outlets, such as newspapers and radio, usually carried these releases. These media channels offered only limited coverage, and as such, press releases in the past had little marketing potential.
Online Reputation Management Techniques & Strategies
With the advent of the Internet, however, press releases have gained a more prominent role in marketing and reputation management. The first benefit of using press releases in recovering damaged reputations is that they can generate hundreds or even thousands of links that can then be used to boost website rankings of companies and individuals. A well-written press release contains keywords and links to a site, and when the article is syndicated by other news sites, these keywords and links are also reproduced on those sites, instantly creating a considerable number of high quality backlinks within a short period of time. High quality links can raise website rankings and possibly even conceal negative publicity, making it hard for viewers to find damaging information about the company.
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In addition to generating numerous backlinks to leverage a website, press releases also help increase brand visibility. News stories are often given higher value than regular websites, and they can show up at the top of the results pages of search engines. Freshly-published press releases are also guaranteed to get top spots in news sites, so that regular readers can get the latest scoop on a particular company. The most important feature that makes press releases effective in reputation management is that they are visible to everyone on the Internet. Companies can send their news not only to discerning media personnel, but directly to customers and regular audiences online.
The last advantage of using press releases in reputation management is that they can help establish expertise in a particular field. Demonstrating expertise is a key step to winning public acceptance and trust since people are more likely to have confidence in a skilled and knowledgeable professional. It may be easy for a single negative comment to ruin a reputation online, but with effective SEO strategies and relentless efforts, companies can fight back and create a good name once again.
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