Means Of Increasing The Popularity of Your Company’s Website
If your site didn’t undergo the process of search engine indexation, it wouldn’t show up in search engine listings at all. Considering this fact, as soon as you get your site up and running, your first priority should be that of enabling the major search engines to notice your site and index it properly.
1. Provide search engines with an XML sitemap – The XML sitemap is a useful resource that comprises all of your site’s links. For a faster indexation of your website, you should submit this file to the search engines as soon as possible. Sending this sitemap out to the search engines will notify them about your site, which will trigger the indexation procedure right away. Uploading your XML sitemap is quick and easy, with Google for instance only requiring opening a free Google Webmaster account to do so.
2. Design and implement an HTML sitemap page for your site – As opposed to an XML sitemap file, an HTML sitemap denotes a page on your website that is intended mainly for your visitors. This type of file provides a list with all the links leading to every single page of your website, thus enabling your visitors to explore your site smoothly and effortlessly. Moreover, having a properly designed HTML sitemap will also facilitate search engine spiders’ access to your website, allowing them to discover and log all your pages by following the links you provide.
3. Include HTML text links on your site – Since search engine crawlers use HTML text links as the main pathways for detecting other pages of your site, you must keep HTML links well organized in a menu that allows for simple navigation. Another important aspect to account for is the creation of hyperlinks for your primary keywords, which should point out to other pages of your website. This is an effective way to direct the search engines towards web pages you think would benefit from the extra attention.
4. Three Best Technique must be followed by the owner of the website :
– Search Engine Optimization – For Increasing the Popularity of your website Search Engine Optimization Services is the best technique it help in increasing the traffic and Improving the Ranking of the Website .
– Social Media Optimization – Social Media optimization is also plays an important role in making the website branded . Through Social Media Optimization Services a website can be promoted through Social Media Networking Sites .
– Social Media Marketing / Search Engine Marketing – Social Media Marketing Services includes paid marketing like PPC . This technique also help in promoting websites through paid ads .
There are several companies which provides above discussed techniques For example – Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.
5. Leverage the great potential of article marketing – Design original content articles and include your website’s URL in the Author Resource Box to advertise your name as an author. When your articles start adding up, submit them to article directories, which will take care of the process of circularizing them all over the web. Article marketing can be very powerful, so always account for it in your site optimisation efforts.
6. Make full use of directory submission – Don’t forget to submit your site URL to some of the popular and reputable online directories in the market. For instance, consider starting with prominent directories like DMOZ, Yahoo Directory and BOTW, and expand your options gradually. However, know that not all article directories offer free services, as some are charging a small one-time fee to take care of the submission. The investment will be worth it though, as some paid directory submission services provide faster and better results compared to free directories.