Digital Marketing Trend

This year is going to bring more brilliant and exciting new trends into the marketing world. Consumers personal needs are always changing and as more innovations are introduced into the market, the more customer engagement with the existing trends is going to change. Here are few new things we should expect in marketing today in order to improve customer engagement.

 1. Visual Content

Visual content helps consumers to process a lot of new information quickly. When created strategically, visual content can become a successful marketing trend. New marketing messages tend to be more effective when converted into a visual presentation such as infographics, video, memes, and similar. For example, lengthy product presentation in 7 or more slides can be converted into a short two-minute video to simplify and shorten the presentation time.
Social media sites such as Instagram, Pinterest or Tumblr are great platforms for visual content presentation. Marketing messages and product offers can be easily posted in a visual format for variety of things such as clothing, furniture, beauty, photography services, postcards with business quotes or tips of the day. For example, you can post a photo of happy customers as a proof of a successful business deal and customer satisfaction.Doing Promotion through Social Media Sites it comes under Social Media Optimization Technique.If a person want to promote their website then a person can go for Social Media Optimization Service this is one of the best approach .

 2. Strategic Simplicity
In todays busy world people generally have a limited amount of time and short attention span. They usually don’t like to read lengthy marketing messages or quotes. The more short and simple the message is, the more chances it will be read and memorized by potential customers. Product description should be as short as possible featuring main keywords that  highlight product functionality and price. Simplicity is a second important factor in a successful Digital Marketing Campaign development.

 3. Emotional Branding Strategy
Some companies are succeeding at cultivating a brand to which we feel positive emotional attachment. When message is presented in a seductive and playful way, it tends to get more attention from its readers. Seduction marketing techniques were always existed, but in today’s world it is in a high demand because of the necessity to increase sales volume around the world. These techniques are mainly used by small business to spread the message and attract new customers. There are number of digital marketing agencies around the world specializing in this type of marketing.

 4. The Rise of “Me-Tail” Trend
This type of trend is expected to be a biggest one due to the customer desire to be around increased personalisation and importance in communication. This trend technique brings personalized experience with a brand as more customized version instead of one-size-fits all approach. For example, it can include personal recommendations for books or videos consumers want to download. Other example could be a personalized information within a mobile application as an enhancement of customer experience and faster product search results.

 5. Content Sharing
Other elements in brand or product development can be personalized presence of business owners, managers and management in social network sites.  Even the famous politicians very often express their opinion using Facebook or Twitter in order to get more public exposure. “Likes”, “shares”, “tweets” and commenting on posts is the most popular way to share content, promote products and to develop brand awareness. For example, 52 % of companies have increased demand for their products and services by using Facebook and 43% by using LinkedIn.

Social network sites help to increase brand awareness, trust and competitive advantage among the other similar companies.There is a good chance that social networking will outweigh traditional external link building by the end of 2014 or at least reach the same level.There are several companies which provides Digital Marketing Services including SEO Service, SMO Service, ORM Service .

For example – Biphoo Marketing Solution (BMS) provides above mentioned services and they provides different Digital Marketing Packages according to the requirement of the individual a person can choose the package.