Biphoo seeking an experienced and knowledgeable Manager of Search Engine Optimization. The ideal candidate will have extensive experience working in the travel industry and with its products.
Responsibilities
- Build team of SEO specialists to drive quality content and increase sites organic traffic
- Assess existing SEO and content strategies and introduce new tactics.
- Partner with external agencies/vendors to create, implement, and optimize natural search campaigns
- Manage Ranking and Keyword status by producing keyword analysis
- Manage online content and ensure that all copy is engaging as well as user and SEO friendly.
- Researching and understanding the latest search engine algorithms, rules, techniques, and trends
- Responsible for creating annual/monthly goals, job descriptions and KRA for new and existing hires
- SEO industry and trends to ensure compliance and efficiency with the latest SEO guidelines and algorithms.
- Educate internal resources on the importance of SEO.
- Responsible for developing global SEO strategies, mobile and new line of businesses.
- Analyze opportunity for growing traffic
- Responsible for forecasting and budgeting; hiring, direct cost, and website traffic
Requirements
- BS in Marketing or related field; MBA or comparable work experience preferred
- 10+ years demonstrated e-commerce experience, with a minimum of 7 years of SEO experience
- International SEO experience
- Hands-on experience with Google Webmaster Tools or similar technology
- Demonstrated team leadership abilities
- Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions
- Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity
Contact us