Biphoo seeking a Marketing Specialist to join our team in New York City. The Specialist will work with the marketing team to understand the event and campaign objectives that help to reach the correct target audience(s) at the most optimal cost, then evaluate conversions/results and optimize the PPC campaigns on a daily basis.
Roles and Responsibilities:
- Latest Trends and best practices in SEM, SEO, Social Advertising, and Digital Advertising
- Build and implement approved media plans and digital campaigns
- Registration to our events through creation and project of multiple emails marketing campaigns
- Strategize and execute effective email marketing tactics through the use of a marketing automation system
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links and campaigns
- Work with marketing team to drive content creation and content programming
Requirements:
- SEM Experience LinkedIn, Facebook, and PPC campaigns to Google, Yahoo, and Bing.
- Solid understanding of performance marketing, conversion, KPIs
- Web site analytics tools & experience with bid management tools
- Experience with A/B and multivariate experiments
- 3+ years’ experience in a similar role working with email marketing and analytics
- A bachelor’s degree in marketing or relevant field of study
- Superb listening and communication skills and the ability to work
- A desire to be part of a fast-growing company
- Demonstrated willingness to be flexible and adaptable to change
Contact us