Marriott pursues Chinese travelers with Alibaba partnership

Marriott pursues Chinese travelers with Alibaba partnership

Marriott pursues Chinese travelers with Alibaba partnership:- Marriott International is tapping into the Chinese market in a big way with the establishment of a joint venture with Chinese e-commerce company Alibaba.

The joint venture will enable Marriott to market directly to Alibaba’s customers, estimated at 500 million monthly active users. A Marriott store will operate on Fliggy, Alibaba’s travel service platform. Content, promotions and programs will be customized for Chinese travelers.

Marriott CEO Arne Sorenson called the joint venture “a priority” with 700 million Chinese outbound trips expected in the next five years. Spending by outbound Chinese travelers in 2016 was $261 billion, he said.

Source:- http://www.travelweekly.com/Travel-News/Hotel-News/Marriott-pursues-Chinese-travelers-with-Alibaba-partnership

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James Rock

My name is James from Boston; and a freelance writer for multiple publications and a content writer for News articles. Most articles have appeared in some good newspapers. At present above 1000+ articles are published in Biphoo News section.

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