Link Building & Ranking In Search Engines

If you talk to anyone about some of the more important aspects of Search Engine Optimization, one subject that comes up over and over again is back-linking. Having a strategic and comprehensive linking campaign is very important. And while it may simply sound easy to go and grab links from other web properties and point them towards your website, the process is a bit more complex than it sounds. This is where our specialized Link Building Strategies comes into the picture and makes sure you are not only well informed of what is being done, but keeps your link building campaign focused and organized.

Now, if you or I go online and simply start looking for services that will help you build back-links to your website, you are going to find countless services and individuals all saying that they can do this service for you. But unless they know what they are doing, the Link Building Tactics you receive may actually harm your website’s rankings within the search engines. And that’s if you are lucky. The unlucky ones soon find their sites banned or what Google refers to as “sandboxed”. This means your site is no longer “indexed” or showing up when an organic search is performed. And because over %80 of the organic traffic your website will receive is directly from search engines you might find a growing online business simply bottom out and only receive a fraction of the traffic they previously received.

One way this is done is by White Hat SEO Techniques up far too many backlinks too quickly over a short period of time. This is because the search engine algorithms watch these numbers carefully. So it will not matter if your only linking to sites relevant and similar to your own of if you are getting backlinks from several other high ranking sites, if the way and a number of backlinks you receive do not look natural, your rankings could suffer. This is why our specialized linking team here at only keep up with the changes made to the algorithm’s, but they take advantage of the Best SEO Link Building Techniques to ensure your websites rise through the rankings.

Another factor that needs to be considered is to what sites you are linking your site too. You may find a site that catches your eye with some outstanding graphic design or an innovative flash interface, but if that site is not relevant to your own or is something your visitors are not interested in you may be penalized for this as well.