The Impact of SMS Marketing for Restaurants

Biphoo

2 Feb 2017

312 Views

As we discussed in the SMS battleground has expanded to restaurants. But it’s more than a battle – it’s a great opportunity. We know, for example, that the average mobile phone user checks his phone 150 times a day. We’ve also learned that SMS M

The Impact of SMS Marketing | SMS Marketing For Restaurants

The Impact of SMS Marketing, or text message marketing, is basically the same as email marketing but with one key difference – you’re marketing to mobile devices instead of PCs. You send your best new york restaurant customers text messages on their phones with offers, deals, coupons and news they can use.SMS has been around for quite a few years and even with all the advanced smartphones and mobile marketing, it’s still the most effective way to reach your audience.

And unlike with special mobile apps, you are reaching not just the smartphone owners but even basic cell phones. A response rate do people like being marketed to on their phones? It’s tough to say from surveys. Whenever a marketing firm asks, they get mixed responses. Some people absolutely the most expensive new york restaurant love it and take advantage of every deal offered. Others see it as an annoying invasion of privacy and prefer to get messages to their email inbox.

The stats, though, paint a totally different picture in your own new york restaurant and bar. The response rate with mobiles is overwhelmingly higher than that of email.Conversion rates are everything from 10% to 60%, which blows email marketing away. The response is also quick, with almost all text messages are opened within first 15 seconds of receiving them.

It’s because people are always carrying their phones on them. They don’t log in a day and have to battle spam and junk mail to get to your message. It also feels more personal to get messages from the new york restaurant guide you love straight to your phone.Customers Prefer SMS MarketingWe now market to mobile phones that have Internet browsers using Facebook, What'app and all the other device has to offer their capabilities.

But statistics show that SMS still gets the best results. According to a survey by YouGov and Social Media, 77% of the smartphone users asked the preferred SMS even when other marketing avenues were available. This is probably because it’s so simple and people are used to it – and ideal for time sensitive special offers.Competitive Advantage of SMS Marketing is cheap and easy compared to other methods. It’s something especially new york restaurant tips and tricks can use to their advantage.

In the same study mentioned above the Social Media reported that only 1 out of 100 of its clients use SMS, where 90% only use email marketing. So, why not go where the conversions are higher and your competitors are not yet?

Biphoo

2 Feb 2017

312 Views