Why SEO Is Important For Small Business

Biphoo

2 Mar 2017

406 Views

Luke Kirk from Titan Web Solutions explains the importance of SEO services for promote business today.

SEO is Good for Business Visibility and Branding

SEO (Search Engine Optimisation) is the process of optimizing a website in order for it to rank better in Google and other search engines. Luke Kirk from Titan Web Solutions explains the importance of SEO services for promoting business today. In the current economic climate, it is more important than ever to find and implement the most cost-effective marketing strategies. Right now it is harder than ever for small businesses to grow and succeed, and for this reason, SEO is an extremely cost effective and efficient, yet often overlooked, the marketing strategy that could possibly yield a huge growth in business with minimal risk.

I have compiled some of the most important reasons as to why, as a business owner, you should consider the Cheap and affordable SEO services in Brooklyn New York as an essential part of your business’ future.

Over 250 million searches are carried out in the USA daily

SEO is a viable solution, particularly for small businesses. It is the process of optimizing a website so that it’s rankings in Google, and other search engines, are improved for specific keywords which are sure to drive targeted traffic directly to the website. Let’s face it; who actually looks in the Yellow Pages for a business anymore? More than 250 million searches are made online in the UK each day. If your website is not one of their first results, how do you expect people to find your local business listing company Brooklyn New York ?

89% of users click a link on the first page of their search results

It’s rare for someone not to find what they’re looking for on the first page of Google. After all, these websites have been optimized to appear there in the first place, and so it’s likely that they contain the information the user was originally searching for. Even if your online competition seems small if they are ranking above you, then they are getting business which could potentially be yours.

SEO drives targeted customers directly to your business

It’s not very difficult to rank high in Google for your own company’s name since it’s unlikely that anyone else is competing for your brand name. But how many people actually search for your company name, on Google, each month? One of the initial processes of SEO is keyword research. This includes researching and compiling a list of keywords and phrases that your potential customers would type into Google to find a business or product you have to offer. Google even provide search data, such as the approximate number of people in the UK that are searching for particular keywords each month; the amount of targeted website traffic you can expect from the Low cost SEO services for business campaign can, therefore, be determined to maximize your Return on Investment (ROI).

SEO goes hand in hand with brand awareness and reputation management

If a consumer searched for your Online advertising company in Brooklyn New York but failed to find much information available, it’s possible that they could be skeptical about purchasing your product or service. On the other hand, if the user were to be presented with your website, along with a blog, social media channels, press releases and positive reviews on third party websites, their trust in your business would be reinforced and your customer could be confident in doing business with you. Establishing the aforementioned positive online presence is all a part of SEO.

To conclude, it is clear that SEO plays a vital role in both offline and online business today. The Internet is growing each day; with more and more people using computers, and the Internet becoming more accessible via mobile phones and tablets, it’s as important as ever to establish an online presence now. It is one of the most cost effective forms of marketing and should be a part of any business’ marketing strategy that is looking to beat the recession, grow and succeed!

Biphoo

2 Mar 2017

406 Views

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