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The Importance Of Having Images On Your Website

Jack

18 Sep 2017

1554 Views

The Importance Of Having Images On Your Website

Traditionally businesses needed to have a store. A physical shop from which they conducted their Local Business Operations. The location and how this store was presented to the public spoke a lot about the business and how well they were doing. Better placed and furnished stores were the big wigs and vice verse. That’s what was, traditionally. With the invention of the local Internet Marketing Consultants, virtually everything has gone online and physical locations are not as necessary anymore. Still important, but not as necessary.

The world wide web has changed all this, nowadays websites are the stores. Your potential clients can and should be able to find everything they need to know about your Online Business and Product or services you offer by the click of a button and just visiting your website and going through the pages.

So, needless to say, websites have become absolutely important if you want your business brand to be recognized by the potential worldwide clients that the internet makes possible to reach. But not all websites are made equal, just like not every store is the same. What is universal is that having a website is absolutely necessary for a business.

Remember as a kid you loved the books with all those pictures and cut outs? Well, that sort of enthusiasm never really goes away, as much as we may grow and become sophisticated and better educated, the fundamentals remain, we are visual creatures and bright colors always attract. So how exactly does having images within your website Benefit Your Business?

Before we go any further, we need to level on one thing, images can both improve or hurt your business’ website and image. Like every powerful tool, there is a flip side. Now that that is out of the way, let's look at how they can help your Online Marketing Strategy.

1.) It showcases the products. Now, one thing we need to be clear of here is that it has to be images of the product, not just some pretty model than the product somewhere in there. Sex sells yes, but your clients need to have a mental picture of what the product looks like. So try as much as you can to present them with images of the product.

2.) As human beings, we are as diverse from each other as it gets, but some rules hold. Such rules are that we cannot resist but follow the gaze of others and we always just need to see where the arrow is pointing. Images provide just this, we can’t help but look at images and what they represent, so use this to your advantage if you need to direct your website visitors’ attention to a particular product or information.

3.) By using an image or picture of yourself and your team if that applies, you will generate trust from your visitors. Again, it is in our nature to do Online Local Business Listing with people we trust and can put a face to, not just some major conglomerate that is faceless. It’s a trust thing, being seeing your picture people tend to automatically identify with you, lets call it, kind recognizing kind.

Not just any old image will serve the above purposes now, you need to be careful which ones you use on your website. Make the images easy to download and load on your website.

Biphoo

18 Sep 2017

1554 Views

Tagged as

Online Local Business Listing

Online Marketing Strategy

local Internet Marketing Consultants

Local Business Operations