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The 7 Biggest Medical Marketing Mistakes You Can Make

Biphoo

8 Mar 2017

102 Views

In order for medical practices to prosper, doctors must learn important medical marketing tactics and apply them consistently.

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Contrary to what it was like 50 years ago, providing great medical care and customer service is simply not enough if you want your medical practice to survive and thrive today. In order for medical practices to prosper, doctors must learn important medical marketing tactics and apply them consistently. It’s particularly important to have a strong marketing plan when the economy is in a slump, as it is now. The following are the 7 biggest medical marketing mistakes that you should avoid when promoting your medical practice.

1. Only putting an ad in the yellow pages and local newspaper

For many doctors, the extent of their medical marketing plans is to put an ad in the yellow pages and in the local newspaper. Not only is this the least cost effective of all Online advertising company in new york city solutions, it is not nearly as effective as it used to be. Doctors need to update their marketing strategies, such as through leveraging the power of social media. By learning to market their practices on Facebook, Twitter, and other social media sites, doctors can reach more people and build a stronger reputation.

2. Cutting down the marketing budget during a slow economy

Many medical practices cut down their marketing budget when the economy is slow. Although it may seem logical to spend less when money is harder to come by, cutting down on marketing costs during a slow economy can be detrimental to the prosperity of your medical practice. Your practice will shrink and by the time the economy picks up again, you won’t be in the financial position to take advantage of the economy’s improvement.

3. Focusing on just one marketing action

In order to achieve success in medical marketing, you cannot focus on just one marketing action and expect it to bring you prosperity. Your best bet is to develop an effective marketing strategy that consists of a combination of different marketing actions. You will only end up overworked and in financial trouble, if you pin all of your hopes for search engine optimization strategies. Don’t put all your eggs in one basket when planning your medical marketing campaign.

4. Not hiring a consultant or company to oversee your marketing campaign

It is critical to hire a consultant or company to oversee all of your marketing activities to ensure that your campaign is headed in the right direction and that all of your staff members are a part of the campaign. A consultant can implement an ongoing training program so your staff can understand the fundamentals of medical marketing. Furthermore, a consultant or medical marketing company can be in charge of developing your campaign, enabling you and your employees to focus on other priorities, such as patient care. When hiring a marketing company or consultant to oversee your campaign, make sure they have plenty of relevant experience, credentials, and a track record of success to back them up.

5. Implementing a medical marketing strategy that only consists of putting out a newsletter

While newsletters can be an effective part of a larger search engine marketing services campaign, putting out a newsletter alone is simply not sufficient as a marketing strategy. Marketing requires daily activities on your part to ensure success. Most of your patients and prospects will throw newsletters out without even reading them. The key to success is building a marketing campaign that enables you to develop a stronger connection and communication with your patients and prospects.

6. Not getting involved in the community

It’s a good idea for any doctor to get involved in the local community in order to generate some free PR and credibility. Learn about what is going on in your community and how you can help. Contribute time or funds to helping the community in order to generate positive PR. This kind of publicity can go a lot further than advertising. Not only will your visibility in the community increase, you will earn people’s respect and they will look up to you and recommend you to potential patients.

7. Marketing without a strategy

Before launching your medical marketing campaign, it’s essential to set objectives, goals, and strategies for achieving those goals. You can’t jump into marketing blindly in hopes that everything will work itself out. Make sure you have a clear-cut roadmap that will lead you to achieve your goals. If you need assistance building a plan, hire a medical marketing consultant to help you determine what your goals are, whether or not they are realistic, and how you can achieve your goals. If you work through trial and error, it can take you a lot longer to learn what works and what doesn’t. Save yourself time and money by hiring a medical marketing company or consultant to spearhead your campaign.

John whites is a medical marketing expert who works full time with health care providers to increase their visibility in the web space to get people connected with the Medical Professionals.

Biphoo

8 Mar 2017

102 Views

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