Ecommerce Marketing Tips to Boost Your Business

Biphoo

10 Mar 2017

241 Views

Promoting Tips and Ecommerce Marketing Tactics to Increase your Ecommerce Business .

Marketing Tips to Increase your Ecommerce Business

When you’re designing your ecommerce website, you should include a means of tracking your website visitor’s statistics. The process might be simple, and your ecommerce web hosting provider may include this as part of the service. If not there are solutions like Google Analytics that you can use.

However, simply tracking the data isn’t sufficient — you need to analyse it and use it to understand how visitors come to your site, what they do once they arrive and to identify areas of the site that need work. If you’re not tracking and analysing your website visitors then you’re operating blind — you could be hemorrhaging visitors and you won’t even know or be able to stop the flow.

Given below are Creative Ecommerce Marketing tips and the guidelines on how the visitors to your website can be tracked and how you can use the information to fine-tune your website design.

Is Your Site Even There?

If people can’t access your site when they try to visit, you’re losing visitors before you’ve had a chance to sell to them. Your site’s statistics will tell you if visitors encounter a 404 Page Not Found error message. This occurs when a visitor tries to load a page that doesn’t exist. It might be an incorrect link from another site or a broken link on your site.

While you can create a custom 404 page to capture visitors who encounter this error and redirect them elsewhere, it’s much better if the error doesn’t occur in the first place. However, you won’t know if you have this problem — or what’s causing it — if you don’t check for it.

If the cause is an external link, contact the site’s webmaster and advise them of the issue. If you get a lot of traffic from that site, create a special page to capture these visitors, explain the problem and redirect them to the correct page. If the problem is your own — fix it.

How Do People Find Your Site?

Your site’s statistics will tell you where your visitors come from — through a search engine such as Google, through ads you are paying for or referred to your site by another site. For example, if you get a lot of referrals from another website you might think it worthwhile to advertise on that site or offer a giveaway to encourage more visitors from there.

You should also let that site owner know when you have something new in stock that would be appreciated by their visitors. While you want people searching for your products to find you through a search engine, it’s even better when another site recommends and encourages its visitors to go to your site.

A good referral can result in significant increases in your visitor traffic in the short and long term, but you won’t know this is happening if you don’t track where your visitors come from. And you can’t focus your marketing strategies to capitalise on good relationships with website owners if you don’t know they are referring visitors to you.

What Do Visitors Do on Your site?

Your website statistics will provide you with information about the most popular pages on your site. These might vary week to week depending on referral traffic, but over time you should see which pages receive the most visitors. Ecommerce Marketing Tactics should be used by every individual for promoting their ecommerce business.You should keep these popular up-to-date and focus on improving in any future website design.

If these pages showcase products, and if they don’t convert into sales at the expected rate based on the traffic they get, then ask yourself (or your customers) why they aren’t buying. If these pages lead to sales, consider adding complementary products to your inventory or link these product pages to other complementary products you already have in stock to increase sales even further.

How Long Do They Stay?

Other data you can glean from your visitor statistics include the amount of time that people spend on your site and the average number of pages they view. This will tell you how exciting your site is for visitors and whether they find what they came looking for. If you have lots of visitors who stay for only a few seconds and then leave, then you’re losing the visitors you’ve worked hard to attract.

Look at where they come from and what pages they are visiting to determine why they leave so quickly. You may need to research and talk to people to uncover the underlying problems, but you won’t know they are there if you don’t look for them. Visitors who leave quickly are an opportunity — if you can keep these visitors on your site longer you have a better chance of selling to them.

What Search Terms Do They Use?

Many visitors will find your website through a search engine and chances are it’s Google. Your site’s statistics will confirm not only which search engine visitors use, but what keywords they were searching for. Use this data to improve your position in search engines.

If you’re being found using search words that don’t accurately describe your site, focus on Search Engine Optimization Services to improve your visibility for the terms that will attract the visitors you want. Alternately, the keywords that are leading visitors to your site might indicate opportunities for tweaking your product line to meet an untapped need.

If you don’t regularly check and analyse your site’s visitor statistics then, to a large extent, you don’t know much about a sizeable proportion of your visitors. While you might know a lot about the people who buy from you, you can impact your sales substantially from the people who visit but don’t buy. Above discussed tips are some of the Promoting Tips to increase your ecommerce business in New York .Information you unearth through studying your web visitor statistics will show you the way to turn these people from tire-kickers into buyers.

Biphoo

10 Mar 2017

241 Views

Tagged as

Promoting Tips to increase your ecommerce business in New York

Creative Ecommerce Marketing tips

Ecommerce Marketing Tactics

Search Engine Optimization Services .