9 Advantages of a Social Media Marketing Strategy

Biphoo

10 Mar 2017

432 Views

Social Media Marketing is a technique of increasing the visibility of the website through PPC and Social Media Sites.

9 ADVANTAGES OF A SOCIAL MEDIA MARKETING STRATEGY

A major study by Strata Media Research concluded that an integrated Social Media Marketing strategy, built around targeted content, can bring in qualified sales leads at one third the cost of “traditional” methods such as advertizing and telemarketing. It was even 35% more cost effective than other digital marketing methods like PPC and Google Adwords!

That’s easy to say – but what are the advantages of a Social Media Marketing strategy that make it so cost effective?

1. First and obviously, most of these media are free to use; but they do require work of course. This is immediately cheaper than Adwords, paid ads and other campaigns.

2. The Internet Giants like Google, Facebook and YouTube are working for you. Putting your quality content into these channels harnesses their stupendous power and reach.

3. Google likes great content, and it hugely favours Social Media. Google’s Panda update of last year means that “keyword spamming” in blogs and articles is no longer effective. Google judges content quality by the number of likes, shares, pins, retweets, views and so on which a blog or video attracts. So Google rewards an integrated Social Media strategy.

4. Business requires trust. Audience engagement through information-sharing on social media builds trust and engagement.

5. It’s multimedia. Social media mobilize your ideas and expertise across text, video, podcasts, ebooks, infographics and more. This ability to communicate in so many ways makes Adwords and advertising look one dimensional.

6. An integrated Social Media strategy for small business builds authority and your name as an expert, which leads to greater trust, more sales leads and opportunities to use slots in the press, radio and speaking at events to promote yourself.

7. Social Media allow to to contact and engage with influencers and experts in your area, and get the word out through them. You can begin conversations on Twitter of LinkedIn with people you’d never otherwise ahve the access to.

8. An integrated Social Media strategy uses and re-uses content multiple times, making it so simple to engage across six or eight Social Media channels without endless, repetitive work.

9. An integrated Social Media strategy means you don’t have to give away hard-won traffic. Where possible and reasonable you keep the visitors within your network and steer them to your desired interactions – signups, downloads, purchases and so on. For Better result a person can go for Social Media Marketing Service Provider in New York they will going to make your website popular and branded .

Biphoo

10 Mar 2017

432 Views

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Social Media Marketing strategy

Social Media strategy for small business

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