Search Engine Optimization / Is SEO Still Important?

As an SEO and internet marketing consultant, I sometimes feel like it’s a constant struggle with the search engines. The SEO rules are always changing; the search engines are constantly changing their algorithms. “Experts” are claiming that SEO is dead. It’s no wonder why many website owners are wondering, “why should we even bother?” Well, here’s why: SEO, done properly, still works and is the foundation for appearing higher in search engine results.
Yes it’s true that the search engines make all of the rules and can change those rules whenever they please, but really the basics of SEO are still the same. The search engines aren’t trying to hamper the SEO industry, they are just trying to shut down the “bad” SEO folks, the ones that use black hat tactics in order to game the system.

The search engines still encourage website owners to optimize their websites so that they can be found in the SERP. They want website owners to follow their best practices guidelines. Search Engine Optmization Service is the process of increasing traffic and improving ranking of the site.White hat SEO firms understand that they need to follow the rules with the search engines and adapt their campaign to keep the search engines happy. The big “G” does not like to be crossed or lied to…. or it will retaliate and place you in the sandbox which means you can be kicked out to a kind of cyberspace timeout.
 
SEO campaigns today may require more work and take longer to kick in, but it’s well worth it.
 
The fact that white hat SEO works has been proven over and over again. Take a site that hasn’t been optimized, conduct keyword research, implement selected keywords into the content naturally, build relevant inbound links to the site, create optimized content on a regular basis to share on third party sites, and maintain an active social media presence and you will see a big improvement very quickly.

Again, the key is to remain within best practices guidelines. If you are even considering trying black hat or gray hat SEO, then you are asking for trouble. The best way to remain in the good graces of the search engines is to always remember who your target audience is and give them relevant and informative content.

So, know who your target audience is, what kind of problems they have that you can solve, and what kind of search terms do they use to find answers. Add this to your meta data for each page and post. Every page and post should have their own set of unique keywords to target and unique content.
 
For example, keywords are an essential component of an SEO campaign. In order to find out how your target market audience is searching for what you offer, it requires keyword research. Once you select your keywords, they should be implemented into existing content and throughout future content naturally. Keyword stuffing may have worked 10 years ago, but nowadays it will get you in a lot of trouble.
 
SEO has simply evolved along with the search engine algorithms. The search engines aim to provide users with the best possible experience by ranking the best sites that match their query. That’s why providing the most relevant content for what your audience is searching for will keep you in good standing with the search engines.There are several companies which provides SEO Services. for example – Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.