10
Feb, 2017

Is Search Engine Optimization Still Important

Search Engine Optimization / Is SEO Still Important?

 

As an SEO and internet marketing consultant, I sometimes feel like it’s a constant struggle with the search engines. The SEO rules are always changing; the search engines are constantly changing their algorithms. “Experts” are claiming that SEO is dead. It’s no wonder why many website owners are wondering, “why should we even bother?” Well, here’s why: SEO, done properly, still works and is the foundation for appearing higher in search engine results.Is Search Engine Optimization Still Important
Yes it’s true that the search engines make all of the rules and can change those rules whenever they please, but really the basics of SEO are still the same. The search engines aren’t trying to hamper the SEO industry, they are just trying to shut down the “bad” SEO folks, the ones that use black hat tactics in order to game the system.

The search engines still encourage website owners to optimize their websites so that they can be found in the SERP. They want website owners to follow their best practices guidelines. Search Engine Optmization Service is the process of increasing traffic and improving ranking of the site.White hat SEO firms understand that they need to follow the rules with the search engines and adapt their campaign to keep the search engines happy. The big “G” does not like to be crossed or lied to…. or it will retaliate and place you in the sandbox which means you can be kicked out to a kind of cyberspace timeout.
 
SEO campaigns today may require more work and take longer to kick in, but it’s well worth it.
 
The fact that white hat SEO works has been proven over and over again. Take a site that hasn’t been optimized, conduct keyword research, implement selected keywords into the content naturally, build relevant inbound links to the site, create optimized content on a regular basis to share on third party sites, and maintain an active social media presence and you will see a big improvement very quickly.

Again, the key is to remain within best practices guidelines. If you are even considering trying black hat or gray hat SEO, then you are asking for trouble. The best way to remain in the good graces of the search engines is to always remember who your target audience is and give them relevant and informative content.


So, know who your target audience is, what kind of problems they have that you can solve, and what kind of search terms do they use to find answers. Add this to your meta data for each page and post. Every page and post should have their own set of unique keywords to target and unique content.
 
For example, keywords are an essential component of an SEO campaign. In order to find out how your target market audience is searching for what you offer, it requires keyword research. Once you select your keywords, they should be implemented into existing content and throughout future content naturally. Keyword stuffing may have worked 10 years ago, but nowadays it will get you in a lot of trouble.
 
SEO has simply evolved along with the search engine algorithms. The search engines aim to provide users with the best possible experience by ranking the best sites that match their query. That’s why providing the most relevant content for what your audience is searching for will keep you in good standing with the search engines.There are several companies which provides SEO Services. for example – Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.

10
Feb, 2017

The Most Common SEO Mistakes That Website Owners Make

The Most Common SEO Mistakes That Website Owners Make | Internet Marketing | SEO Services |Website Design

Internet Marketing Strategies That Get You More Leads and More Customers

As a search engine optimization consultant I have done many website audits during my internet marketing career. Over time, I began to see the same mistakes demonstrated over and over.


I’d like to share what I have found to be the most common SEO errors that small business owners seem to make on a regular basis. These apply not only to new business owners, but established ones as well.
 
 If you recognize any one of these – they should be addressed immediately by your SEO.

1. Not Understanding Your Target Market

 I’ve found that most clients with a new business haven’t really taken the time to sit down and do a discovery session about who their market or markets are and most importantly where they can be found on the web. This is a vital component of your online marketing strategy. Knowing the who’s, where’s, what’s, why’s and how’s of your target market’s behavior on the web is priceless information.

2. Not Doing Keyword Research

Proper keyword research can make or break your SEO campaign. It will prevent targeting the wrong keywords and not targeting the right ones. This is a mistake that many people make by targeting keyword phrases that sound good to them, but may not be relevant to their site content; targeting seemingly pertinent keyword phrases that are not actually used by searchers is another common mistake.

3. Keyword Stuffing

 This term defines over-repetition of keywords in the meta tags and content of a web page. So, not only are some sites targeting under-performing keywords they are also over optimizing their content by repeating keyword phrases too many times. Keyword stuffing can harm your rankings and may even get you penalized.

4. Not Having Your Site Optimized

Your site needs the proper meta tags and image tags so it can be crawled and indexed accurately by the search engines. I see a lot of sites where the title tag just says “Home” or “Home Page”. That’s fine if you want to rank for Home Page. Your meta tags are the first place that the search engines look to determine what your site is about.

5. Duplicate URLs

How many home page URLs do you have? Duplicate versions of the home page will all be accessible to the crawlers and the search engines will think this is all duplicate content. Why confuse the search engines about which link is the real one? It gets really bad if you have internal links pointing to different versions of the home page as well.

6. Duplicate Content on Multiple Pages of the Same Site

 Duplicate content usually occurs when an SEO consultant was not involved in the content-building phase of a site. Duplicate content is not only multiple versions of the same page (as in duplicate URLs), but also in using the same content on different pages within a site. E-commerce sites using a manufacturer’s description will need to create unique descriptions for their products to avoid this. Having duplicate content on your site can get you penalized by the search engines.

7. Poor Website Structure

Your web developer may not have integrated the best SEO practices into the website structure. Site structure is the way your site is laid out and how the pages connect to each other. How your site looks correlates to how your site performs. Ask yourself a few questions: Is it easy to assess what the site is about within 5 seconds? Does it have a logical structure and flow? Does it have visual appeal? Is it easy to navigate for visitors? Can visitors find what they need easily? Is the checkout process smooth?

8. Not Having a Responsive Site

 Responsive means the site can automatically adjust its size to phones, tablets and various pc screens. No question this is a requirement for today. Most people click to a competitor if they can’t read your site on their screen.

9. Poor Content 

After recent Search Engine updates such as Google’s Hummingbird, content that gives value to a visitor is more crucial than ever. Understanding your market gives you the ability to recognize what kind of information they are seeking about your product or service. Responding to search queries with content that offers value to a visitor is the way to go. Anticipate and answer questions in your content instead of delivering boring, dry content that’s all about you and how you got to be you.

10. Not Having an Internet Marketing Strategy

 You need some kind of online marketing strategy in place, so that everything you do has a purpose and goal. Know your market; how they search for your products and services; what information they need to know before they buy; where they hang out on the web and what your competitors are doing. If a company has a small marketing budget, they need make every move count. For instance, you don’t need to be on every social network – just the ones that relate to your market.

11. Not Understanding How SEO Works

Search Engine Optimization requires consistency, patience and focus. It’s a long-term objective that will enhance your site’s “crawlability” and relevance for search engines each time you add fresh content. Our objective at Digital Marketing is to create trusted and customized SEO programs for our clients. SEO isn’t easy, fast, or cheap. Gone are the days of easy tactics that exploited loopholes in the algorithms.

12. SEO Can’t Work Magic 

Good SEO can take a site far, but it can’t make people buy or pick up the phone. Take a good hard look at your site and your business. If your website layout sucks, your design is dated, it’s difficult to check out, your prices are too high, your content is self-centered and boring or your customer service is lousy, fix those kinds of issues first. Then do SEO to get you where you should be.

13. Hiring the Wrong SEO Consultant

I’ve seen it time and again – business owners who get burned because the SEO firm they hired hasn’t produced any results and they’ve wasted money and time. Sometimes it’s a simple case of unrealistic expectations, but most of the time it’s laziness and incompetence on the SEO they hired. Good SEOs will explain your issues and discuss how they will correct them, keeping you updated the entire way.For example – Biphoo Marketing Solution (BMS) is the best seo service provider . Along with SEO Service they provide several other service also like Content Marketing Services, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.   
 
These are the most common SEO mistakes that business owners make. Keep this list handy and use it to check your own site. Of course there are more types of SEO errors out there, but if you can get a handle on any of these you’ll be in good shape.
 
At the very least make sure you have Google and Bing Webmaster Tools and Google Analytics set up. Get to know what your traffic looks like, where they come from and what search terms they are using to find you.
 
Since shopping patterns and trends change frequently, have someone do new keyword research for you each year, then if anything looks questionable, ask your SEO or find someone who can help you out.