Building Inbound Links for Search Engine Optimization
Increasing your ranking on Google and other search engines isn’t complex, but it does take an effort. If you want to increase your website ranking, start by implementing the on-page and off-page optimization techniques .In search engine optimization, inbound links are marketer’s most powerful asset. Link Building Tactics to Boost Off Page SEO are discussed below.
Below are different link creation techniques that can and should be executed as part of a seo campaign strategy :
Different Link Creation SEO Techniques
1. Article marketing
Whether it is just for personal information, for audience or as part of optimization process, content writing is one of the best way to promote yourself or your business. Article marketing is very popular to rank high and to maintain inbound links structure. Write and submit articles to popular sites such as Hubpages, Goarticle, EzineArticles and more. If you are using Hubpages, then site and page indexing will be a quick process since Hubpages has a great reputation with Google and is crawled very frequently. If you don’t have a Hubpages account click here to Hubpages signup.
2. Directory submissions
This is one of the few link-building tactics that you can control, change and update. Submit your websites to the top quality directory submissions sites like DMOZ, Yahoo Directory, ZoomInfo, OneMission.com, etc and get indexed fast. Results will take a while to appear, but it is totally worth the efforts.
3. Blogging
Blogging is one of the great ways to promote you business online. Blog posts can be shared and submitted into various online directories and search engines. Promote your blog by participating on forums or submitting comments on other blog sites with good content. Guest blogging is probably the most effective way to generate quality inbound links to your website. Even though it requires more content creation on your part, the results are lasting and powerful. As a contributor, you get control over the anchor text and URLs for the keywords you’re targeting. Content that typically makes great link bait (links to get attention) gets shared a lot such as original data and research, infographics, tutorials, videos, and content about controversial topics.
Sites built around user interaction and sharing have made it easier to match interested groups of people with relevant content. Create and publish photos and videos to drive traffic to your website. Use hosting sites like Youtube, Flickr, Picasa, Photobucket, etc. and share content with visitors to promote business. Social Bookmarks (Delicious, Reddit, StumbleUpon, Etc) are great to use as well for content promotion. Avoid spamming link requests to all sites or purchasing links from another site with the goal of getting PageRank instead of traffic.
5. News releases
News releases is another option to promote your services on popular PR sites and Google News. Although news releases can be a great way to get the word out about your company’s new products and other important updates, this technique also has great SEO benefits. Every time news release gets distributed by a wire service and gets syndicated on a website you will get an inbound link. An even better situation happens when a website picks up and covers the news you’re promoting in an article of their own, generating an even more valuable inbound link. While most news release distribution services charge for their services, there are a few free ones you can leverage, as well. RSS feeds is a good way to submit and distribute site content, news, updates and more.
6. Optimizing with Social media sites
Social Networking sites are important for search optimization process. Social media optimization Service is the technique of promoting site through social media networking sites .Register and create social profiles on Google +, Facebook, Twitter, etc., and extend your network online by connecting to users and share / promote content. Online high PR web directories (PRWeb.com, Etc) and many social media sites used “no follow” tags in the past, but now this is changing and this type of links are followed. Use the links in your social media profiles wisely to direct viewers of your profiles back to your website.
7. Google places for business
Google places helps reach customers, and build a great relationship with them. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company’s website. If you run a local business, adding its information to Google Places and promote your site through Google Maps and Web searches.
8. Leveraging Co-Marketing Partnerships and Initiatives
Partnerships and co-marketing opportunities can be a great way to generate inbound links. Generally, co-marketing initiatives are conducted with partners that sell products or services that aren’t competing with your own, but are complementary. Consider developing those relationships in your link building efforts and link back.
9. Networking & Building Relationships
While networking and relationship-building takes time, it’s a very effective way to keep your business and your content on the minds of people who might be interested in linking to you. Make a list of the bloggers in your industry who have authoritative and relevant websites. Then start building relationships with them.
Follow and tweet with them on Twitter, and recommend them by linking to their content in your blog posts. For promoting the website an individual can go Digital Marketing Services . There are several companies which provide digital marketing services like Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.