Reasonable and Outcome Situated SEO Bundles

Reasonable and Outcome Situated SEO Bundles

Affordable SEO Services | SEO Marketing Packages

Search Engine Optimization has provided a way or path for promoting the websites or blogs online to the specific audience. In SEO, one should be sure about the techniques that are to be used. Some of the Online marketing techniques can be used to delight the search engines or can choose the package accordingly.

Attributes of Knowing SEO Packages: The SEO package by means of Social Media Marketing can work excellent for any service that requires the contribution of the society. The great way of generating instant target visitors is social networking site. The SEO package with social media marketing is a great way of leveraging your web page ranking with the help of various social media marketing techniques. In view of the fact that the popularity of social networking sites is very high. Social media marketing is helpful for the brand marketing. The SEO packages are an immense way of gaining organic, unpaid traffic which in turn increases your sales. An SEO package comes with a monthly detailed report and encompasses various specialized jobs like absolute website analysis, one-way link building, social bookmarking, press release distribution and article development and submission and lastly complete analysis. It is possible to earn maximum benefits with thorough analysis and can beat your competitors. SEO Package includes a variety of other services including keyword research, page title and meta data, content optimization, customers across browser compatibility, Robots.txt creation, link structure optimization, blog expansion and optimization, broken link check and site map creation and submission. Article submission is a fundamental part of SEO package and a beneficial one to get the long term results. Even though article submission requires longer than regular clicks and the results are profitable. It is a great path of getting good quality back links. With the article submission, you can guarantee a customer who is looking for a service exactly like yours. It is a way that enhances the chances of getting your product to be sold. The submitted articles remain over there, as long as the directory is active. Link Building is a part of SEO Package. It proves to be an efficient means for escalating traffic and webpage ranking. It lets you gain back links from quality sites. To make your site popular between the search engines and visitors, link Building service will be an effective way.

Benefits of SEO Packages : A SEO package comes with flexibility. The range of optimization services like the press release promotion, article marketing, link building, social bookmarking and more are available at different rates.These packages are useful in boosting the page rank and number of prospective visitors.At present, it can also be possible to leverage your business with professional SEO services some of the reliable and reputed companies are offering the SEO packages at affordable prices.Anyone can improve online visibility by optimizing the site with accepted “White Hat” techniques of SEO. By using the affordable SEO packages the small companies with limited budget can increase their sales and profit margin.The customer oriented processes are followed by the reliable SEO service providers. These service providing companies are sure about the results by making your website rank well in Google and also about the other prime search engines for the desired keywords.

Social Media Marketing

Social Media Marketing SEO

Social Media SEO Resources to Improve Your Search Ranking

Establish a unique voice and following, get more backlinks, climb up SERPs and gain greater income opportunities through social media.

Social Media Marketing: Why It Works

The President of the United States uses Twitter. Beverage companies utilize Facebook to promote their campaigns, and your local wine shop uses it to communicate with patrons. Heck, even our mothers use Facebook and Twitter. Indeed, the profound influence that social media channels like Facebook, Twitter, YouTube and Google Plus has in our daily lives is undeniable.

Smart marketers know that such online portals serve more than just being a place for businesses to interact with consumers. For one, Social Media Marketing Package provides brands a unique and personal voice by sharing their beliefs, values, and interests in a social way. It allows brands to convey their message to consumers in a personal, relaxed manner.

Considering the impact that social media has on consumers, it is understandable that it be matched with continual efforts as well. A key to keeping consumers interested on social media is to sustain the momentum. If social media marketing (SMM) is to be successful, practicing companies should also be aware of its implications, and that includes making it a part of your everyday reality. It is a painstaking process, but keep this social media rewards in mind,  It shapes a real and memorable identity for your brand and your offerings.When done right, SMM helps a brand establish a stronger relationship with his clients who may not have previously known about the brand’s existence.Through Social Media Marketing, we can also reach other people outside our own circle of friends: the peers of our friends and family, and the peers of those individuals. SMM provides a way for you to communicate with and engage consumers through interaction.

As a Digital Marketing Services, we cannot expect however to reap benefits in an instant. One should not entirely rely on social media to build their brand but instead, incorporate it together with their other marketing strategies. It takes the time to build a following, lots of effort to consistently engage users, and heaps of patience to see results. But that’s the beauty of it. It may seem like hard, obligatory work in the beginning, but the more effort you put into expressing yourself in social media, the more love you get from users, and the more natural the job will be for you over time.

The number of businesses who have become successful through social media is a living proof of the great benefits of SMM for business – be it a small start-up organization or a Fortune 500 company.

Having provided digital marketing services including SEO and SMM to various international clients for over four years, SEO Internet Marketing Services recognizes the crucial role that social media plays in businesses. Our dedicated team of SEO, writing and marketing specialists collaborates together to create a unique and positive social media experience for your users, so you could enjoy its sustained benefits. If you find social media interactions a challenge or would like to get help on building a strong social media relationship with your target audience,  contact us today. We are always happy to assist.

Search Engine Optimization

SEO Selling Put Your Website on Leading

How to Leverage SEO, Content Marketing and Pay-Per-Click Advertising

SEO marketing, or internet search engine optimization merchandising, is the most effective answer for bringing down your overall merchandising budget, mainly if you do it yourself. Hence, Search engine optimization merchandising is a general phrase that encompasses all internet search engine optimization that assists in the advancement of a product or service. Search engine optimization hinges on anchored, on-going overt efforts through raising link popularity, charismatic social media, deepening theme relevancy, and sustainable elevated internet search engine standings. So let us now take a look at local, organic, backlink building, white colored hat, and black hat SEO advertising

Search engine optimization merchandising is the procedure of getting your page placed prominently in the online search engine results pages (SERPs). Internet searchers don’t wish to examine millions of websites to get the data they’re looking for and because of this, there’s a fantastic requirement for getting a web-site placed at the best of the list. If your commercial enterprise has local roots or takes up a distinct geographical area, then “local” Search engine optimization marketing is a sensible place to begin.

Have you seen those maps that come up with a list of firms next to it when you do a search for a local business? It’s pretty much commonplace these days as all these map listings are very operational and practical for local searchers and several times all of these listings consist of current info on the company being researched. As local search results become more received on the SEO marketing battlefield, they are often situated at the leading of the SERPs, therefore local SEO merchandising is a required tool to increase sales aspects on the current planet. For instance, if a user is seeking out a barbershop, carpenter, or a babysitter, they can favor local results over paid and organic listings.

Local SEO selling however also is a breed of organic Search engine optimization marketing. Organic SEO merchandising is selling that centers on driving clients to a website by strengthening the placement of that site in the search results rankings from common search engines like Google, Bing, and Yahoo. But, it may also be thought of as harvesting traffic from social web pages like Facebook, Twitter, and LinkedIn. Most organic search rankings prove to be less highly-priced and more successful than any other sort of advertising for local businesses online.

Organic traffic is incredibly targeted and carries better return on investment (ROI) than any other current traffic generator. Google at the moment offers organic listings for free, but with requirement growing for all of these coveted positions, lots of small companies are executing specific optimization strategies to advance their rankings. In organic SEO merchandising search engines examine the subject matter of the web-site and assign them rating dependant upon relevancy for that subject. Search engines like Google allow more area to organic results simply because they recognize that most searchers view organic internet search engine results as non-subjective and neutral. Statistically, Internet end-users are more comfortable with organic results in contrast to paid results. Growing your web presence, specifically via organic SEO, is like growing any type of garden. You must cultivate it, fertilize it with some inbound links, and reap the rewards of higher SERPs. las vegas search engine optimization

Talking about links, link-building is the foundation of any effective organic Search engine optimization selling campaign. Realistically, search engines like google utilize links to ascertain a website’s ranking. Embedding links within the content of your website and the content you disseminate to outside internet sites is a subtle method of establishing your link count for SEO marketing purposes. Also, article content demands to be blended with relevant key terms in order to acquire adequate links for your website. All these subtly induced links can thus begin a snowball effect toward acquiring even larger links. You wish quality links though, so be sure to think about select links from other sources going to that domain that will increase its reputation. Also, to fully boost its possibility, don’t forget to use “back links”. Backlinks, (incoming links, inbound links or IBLs) are types of “reverse hyperlinks” in that they genuinely bring customers from other websites to yours. However, be use the links that are included within your website are superior links similar to your content and area of expertise. Search engines like Google have become very proficient at identifying inadequate back links and are looked down upon as they frequently don’t give the user any real substance.

Black Hat VS White Hat: Thus far we’ve talked about examples of “white hatSearch engine optimization marketing, yet there are unscrupulous marketers that would strive to gain the leading SERP spots quickly by dubious means. When this is carried out, it is called “Black Hat” methods. Black hat Search engine optimization selling attempts to enhance search engine ranking positions by deluding the search engines at the personal cost of the internet user. Black hat techniques might have the ability to get your site ranked high rapidly but will, in the end, lead to the banning of your website. Black Hat Search engine optimization seeks to employ tactics that are not encouraged as part of a good SEO design and combines taking short cuts and taking your option to the best of the SERP.

In summary, SEO merchandising, if executed correctly, is a salient way to get your organization acknowledged on the top of the search engine results page either by local searches, going organically, employing inbound links, backlinks or all of such methods together. Don’t forget, white-colored hat methods are going to bring about “longevity” in the search engine rankings, yet you might be sure it’s just a matter of time previous to the search engines ban your site from search inclusion with black hat strategies.

Keep it Simple Says Atlanta SEO Services

Keep it Simple Says Atlanta SEO Services

Professional SEO Services Company In Atlanta

Perhaps, one of the most important considerations that a business should seriously think about is deciding the name of their website. At Atlanta SEO Services we can help your business to decide on a domain name if you do not have one. There nothing that says this has to be the first step, however, a reasonable amount of thought should be given to the endeavor of choosing your domain name. Your business’ domain name or your URL will be the website address, such as www.yourwebsite.com, used throughout the marketing campaign for your business. So, choose a domain name that is related and one that makes sense for your business’ products or services.

If possible or appropriate it would be beneficial to choose a keyword term or phrase related to you products or services that people enter searches for on a very frequent basis. Choosing a domain name is very important, make it specific, simple and on target to what your company’s website is really about, and the better off will be the company’s marketing and ability to attract potential customers. If a business website is about how to build widgets, then choose a domain name accordingly. Would be on target and specific enough for your business.

Atlanta SEO Services advises your business to select a domain name with two or three keywords unless your company is branding your business name or products.  An example would be a business name (Nike) or a particular product (Windex).   Most short domain names, if not already taken by other businesses are very difficult to find and to rank for in the search engine results. However, if your business can find one that fits, with low competition which is not likely, it might make a great choice. Below are a few simple guidelines to follow when attempting to find or select a domain name for your business.Keep it simple and use few words, but make them targeted and specific to your product or services.Incorporate keywords as stated above if possible. If your company can include keywords that people are searching for in your domain name, this will aid the website with page ranking for the search results.Choose an extension for website www.yourwebsite.com, .com, .org or net are the most popular extensions and get the domain and web design.  

There are others available for different industries such as .edu for education and .biz for business, but .com is the most sought after and still the most popular of all of them. If your company can get a .com for the domain name chosen, then take it.

When choosing to purchase a domain name there are a number of domain registrars available to choose from, as a reference is perhaps the most popular but there are others. Whatever registrar your company goes with or your SEO Service Provider selects, make sure they provide a high level of quality and customer support. Compared to other costs with internet marketing, domain registration is very inexpensive and the process is really simple. Atlanta SEO Services can help your business with this endeavor.

Blog to Search Engine

How to Effectively Link the Blog to Search Engines for More Traffic

Blogging is a powerful tool for creating and developing an effective best marketing business. However, to market a business effectively and get desired traffic to the website, good blogging is essential and it is also important to effectively link the blog to the targeted website to reach the hands of the potential customers and clientele. As such, there are few things to keep in mind to be able to rank the blog highly in the search engines and earn free traffic:

When it comes to getting targeted traffic to the blog and website, there are only certain genuinely tried and tested ways in both paid and unpaid formats. The well-paid ways for blogging for traffic include the Pay Per Click (PPC) method, Pay Per View (PPV) method, Solo Advertisements, and Ezine advertisements. The unpaid ways of driving traffic to the blog include Social Media Optimization (through the use of social platforms like Facebook, Twitter, and Linkedin), effective List Swaps, Good Forum Postings and Blog Commenting Posts.

The right process is to earn traffic is to get the blog indexed in the search engines optimization. For a business that seeks to earn lots of regular targeted traffic, it is essential to index the blog and gear up a good back link structure format organized. In addition to this, the business also needs to invest in advertising to improve the earning potential of its blog. For indexing the blog, the business would need to set up an RSS feed on the blog. An RSS feed is a regular information disseminating forum which contains different kinds of continuous word game or competitions. To enable the RRS feed, a particular standard is required to pass on the information back and forth ways. This is where the RSS thing comes in and gives the way of syndicating different articles across the digital world. There are many free services through Feed Burner is one of the best digital marketing services as it integrates well with many different and renowned blogging platforms. It would also help the business to maintain a good track of the
subscribers and increases the ability to earn money through the good blog.

After the integration process, the business should direct and send the blog to sources like Google, live Search and Ping-o-matic. in addition to these, the blog should be directed to many other popular search engines and places wherefrom traffic can be generated. The directing process of the blog can be continued, again and again, evaluating the target market and the relevant keyword phrases which the business seeks to be ranked on the popular search engines. This process would also help the business to optimize the blog post regularly and efficiently with good keyword phrases which are used in the title of the blog post and also on the post content. The whole format should be well versed making good use of the h1, h2 and h3 tags in addition to the alt text for any related images that are included. To earn more links to the blog, one should also submit it to sites like Blog Catalog and MyBlogLog to earn more traffic and viewers.

Brand Reputation Management Protection

Remove Bad Reviews For Brand Reputation Management Protection

Brand Reputation Management Protection | What Is A Bad Review

Today, thanks to the world wide web, just about anything you can imagine can be found at the end of your fingertips. Brand Reputation Management Protection, Technology is in high gear and that means it is quite common to see people on their smartphones, tablets, laptops, and computers searching for information on anything imaginable. If you are a business owner then there is a good chance that you currently have reviews on the internet. If the reviews of your company are good it can do wonders for your business however if you have bad reviews, the chances of it spreading through social media are promising. Bad reviews spread like a wildfire on the internet and it only takes one bad review to damage a company’s for Brand Online Reputation Management Services.

Where Are Bad Reviews

Online, there are literally hundreds of different websites that are dedicated to reviews, often called crowdsourcing. It is virtually free for consumers to leave reviews of products and services, and many people enjoy raving and ranting about their experiences. Often times, if a person has a bad experience with a company they will be more than happy to let anyone and everyone know about it. Recently in the news, it came to light that in some instances Brand Reputation Management Service Protection online reviews had been set up to mislead potential customers. So not all reviews may be true but, in most cases they usually are. Good and bad reviews are found on many popular websites like Yelp, Amazon, Ripoff Report and complaint boards. Also, most major websites like Google and Yahoo have a review section. It is very easy to leave a review, and the odds are if someone is searching for a product or service you offer, the reviews online will be found a read.

How To Remove Bad Reviews

If you are ready to remove bad reviews in search engine searches then there is hope for you. Web Reputation Management is a world leader in managing reputation and specializes in internet reputation repair and proactive reputation campaigns often referred to as Online Reputation Management Services. When it comes to Search Engine Optimization and content creation, Web Reputation Management Clients receive the strongest results in the quickest amount of time. Whether you are an individual, a small business, or large corporation Web Reputation Management’s goal is to help you repair and preserve your online presence using their proven search engine optimization techniques.

Brand Reputation Management Services

Brand Reputation Management Services Company | Agency | Consultancy

Brand Reputation Management Services Company 

It is said that a critic is a person who makes the profit from other peoples’ mistakes. You are thus, bound to face critics who will try to make a profit by discouraging you, critiquing your brand and trying to get it down. Brand Reputation Management Services. You will, as a result, feel depressed that you can’t do much or a good work. You then start seeing no reason as to why you should do more work for that project, and the need to put any more energy in it seems worthless. What do you do in such times? How do you manage that Best Brand Reputation Management Services and build it further?

Here are a few steps that you should follow

Fine tune your resume and put it online: Make sure that your resume doesn’t contain anything which can backfire or any point stated in a negative manner. Instead of saying, “He is my mother’s husband”, you can also say, “He is my dad” since the latter seems better to read. Thus, make sure that you have stated the points in the right form. Thus, once you have a good resume, put it online. People who will read it will know you and your company’s achievements and accomplishments as well as your strengths. Your Digital Marketing Services should be as good as it can be.

Brand Reputation Management Services

Hire a PR agency: You need to hire a PR agency who will build a reputation because foremost, you need to build a reputation in order to manage it. The PR will take care of your entire schedule, and will plan out when to go where, when to send out a press release to the papers and the internet in order to create a buzz, and will teach you how to market yourself and your company well in front of others.A few things which you need in order to create a buzz and make your name and presence felt all over.

A Website: A good website is essential. Depending on the nature of your business and work, it can either be aggressive or soft in appearance. You should constantly update it since a dead website is fancied by no one.

SEO: Search Engine Optimization is the key these days. Make sure, the content on your website is SEO optimized, which means that it has specific keywords on account of which your website can become top rated result when searched for on Google. Make sure your articles contain those keywords which should display your result on the top in case people search for something related to Google.

Social Networks: Be present on them, and make a separate account for business and for family/friends. LinkedIn is very good in terms of professional life, so make sure you have a profile with your qualifications and accomplishments put up there.

Online Reputation Management Repair Services

Online Reputation Management Repair Services | Company | Consultants

Online Reputation Management Repair Services

It takes years to build a reputation and it takes a few moments and a few words to tarnish that image. Especially in the world of the net where the people do not and cannot meet each other in person, it is the reputation that matters the most. Online Reputation Management Repair Services. People and organizations love to do business with the honest people. It is the honesty of an organization or the people that really matters the most in the world that we are living in today. Especially in the online world. But then there are people and organizations that believe in making the most of the opportunities that they can find in spreading negativity about the entities that they feel have wronged them.

The presence of sites like Ripoff Reports, Yelp, complaints boards, consumer complaints etc. has only added to the arsenal of such people. Online Reputation Management Repair Services. All that they need to do is to put in a comment or place a review on these sites. Once a thing like this would happen to you, you are going to suffer a lot.

Another known fact is that once a reputation is tarred then it would take a lot of effort in rebuilding that reputation. Only the right people and the right attitude can really help you in refurbishing that reputation, in regaining the lost ground. Once you have become a victim of a malicious attack on your Benefits of Reputation Management Services then the best thing that you need is the help and expertise of the professionals who can really make the things look better for you. The people you should trust should be the ones that have the expertise and the sheer professionalism. They must have the knowledge as well as the volition to help you in getting back to shape.The ways in which we go about doing our job are:

Online Reputation Management Repair Services

We first identify the negative listings in the search engine result pages that need to be suppressed. We would publish just the right reviews for you in the major search engines like Google, Yahoo, and Bing. In your association, we would make sure that positive content is published by you that can impede the progress of the negative publicity.  All the major outlets like the online news, social media, blogs, profiles, posts and the custom websites would receive the positive content that has been written about you.

The popularity of the new content is increased with the help of some excellent backlinking, and social media reinforcement. The Search Engine Optimization and the Best Social Media Optimization are done in order to make sure that the positive content replaces the negative content on the major search engines.

Online Reputation Management Repair Services

The one thing that really matters in the job of repairing the Best Reputation Management Services is that the people who are doing it should know the importance of their jobs. They must be professionals in their outlook and considerate in their bearings. We are exactly of the same tenor. Trusting us would be like trusting yourself.

Why choose us?

Only experts should handle the business of Reputation Management as reputation is an abstract and a fragile thing. Trust us to the Best Job Provider in USA for you.

 

Reputation Management Services Provider

Online Reputation Management Services Provider | Company | Agency

Reputation Management Services Provider | Digital Traffic Squad | Solution

When you Hire Digital Traffic Squad for your reputation management project, you can expect A dedicated staff of professionals committed to helping you. Reputation Management Services Provider Quick and decisive action steps to fix the problem.

We help individuals, businesses and organizations build, rebuild and preserve their brand integrity. Best Reputation Management Services is not a one size fits all solution.  The strategies we use are directly proportional to the problems we are trying to fix. Unfortunately, you cannot control everything that is said about you on the internet. Whether the information that has made its way onto the internet was done maliciously or not, the fact of the matter is your Benefits of Reputation Management Services is at risk unless you take action to have the negative posts removed.

Reputation Management Services Provider

Any type of Negative posts about you or your company that has surfaced in the search engines. An angry ex-employee posts negative things for the world to see,  a competitor participates in “cyber bashing” and opts to post negative things about you or your company, Something from your past surfaces to the first page of Google. Negative reviews about you or your company.

Reputation Management Services Provider. An upset customer leaves a bad review on Google Places or other Citation sites. In some cases, a competitor will maliciously post bad reviews about your company to gain competitive advantage.  The fact is negative reviews kill your business. You must take action to fix this Brand Image if you change the name of your company or opt to re-brand your product we can help remove your old brand from the internet. Any situation where your company or name is at risk if someone was to find negative information on the internet.

How do we Fix and Preserve Your Online Reputation?

We use our highest level of Search Engine Optimization to boost positive content to the front of the search engines.  We have a team of research experts, content creators, and Top Local SEO Service Experts that work together to make sure there is enough positive content that is exposed that the negative posts either fall out of the search rankings altogether or are so far down in the search results that they are never found.

Reputation Management Services Provider

For negative reviews on “citation sites” such as Google Places and Yelp.com, we customize a strategy to get positive reviews added to the sites.  We create a very specific strategy to get your happy customers talking online about your product or services. In most cases, you cannot remove the negative reviews;  however, you can absolutely help create a better image of your company by having positive reviews posted on the internet.

Affordable Online Marketing Service Provider

Affordable Online Marketing Service Provider | Strategy | Company

Affordable Online Marketing Service Provider | SEO | SEM | SMM | ORM

Managing your online marketing is a balance of Search Engine Optimization, Search Engine Marketing, Social Media Marketing, and Traditional Media Marketing. Affordable Online Marketing Service Provider. Project management of online marketing campaigns requires an understanding of the metrics, analytics, and terminology associated with each of the types of marketing. With the speed at which the online world is changing this can be an overwhelming task, but this book breaks down each of the types of marketing campaign, how to measure its success or failure, and how to find the right people to make sure it is a success rather than a failure.

This book addresses:-

Search Engine Optimization (SEO)

Pay Per Click (PPC)

Social Media Marketing Packages (SMM)

Reputation Management
Book Excerpt

Follows is a sample section on Social Media Metrics. Best Social Media Consultants are often very friendly, eager to please, people. You have to be to be popular with everyone. This type of individual tends to not be enthusiastic about hard metrics, instead, they will often prefer to report soft metrics. Unlike all other statistics and metrics, many social media consultants are calling these cold metrics and warm metrics. Cold metrics being the “unfeeling” raw numbers and warm metrics being the “tough to quantify” measure of good will.Affordable Online Marketing Service Provider.

Affordable Online Marketing Service Provider

As the manager of a campaign, you will often have to translate between the qualitative and quantitative metrics provided by your consultants. It is also your responsibility to make sure that your marketing spend is in the demographics that make sense. Not all demographics are represented in all social mediums. Very few body building enthusiasts are on Twitter, and Oprah fans aren’t on MySpace.

Social media metrics should always include the following hard metrics:

· Fan/Follower Count

· Active Fan Percentage

· Friend of a Fan Growth

· Traffic from Social Media

· Product/Services Conversion from Social Media

· Percent of Network(s) Engaged

· Cost Per Fan

Social media metrics should always include the following soft metrics:

· Positive to Negative Feedback Ratio

· Support to Marketing Interaction Ratio

· Press/Blogger/Media Response

Be prepared to be told that your Social Media Consultant can’t, won’t, or doesn’t need to provide these metrics. There are a lot of Social Media Services Experts who feel that Social Media is about “building good karma” and that has “incalculable value”. These consultants will often talk in terms or ROI as Return on Influence rather than Return on Investment. Much like the section on avoiding SEO/SEM scams, if you hear anything that indicates that you can’t calculate hard statistics RUN! Fan/Follower Count is an easy metric to gather. This is simply the number of Fans, Followers, or Friends you have on each social network you have engaged in. Typically you want to break this down by a network, but having an aggregate is also useful, and is easy to calculate.

Active Fan Percentage is sometimes difficult to gather, but it is the percentage of your fans/followers who log into the service at least once a week. Where this metric is most useful is in preventing consultants from using nefarious practices to gain followers/fans.The friend of a Fan growth is the number of users acquired through word of mouth rather than direct engagement. This is an important indicator, as the purpose of Social Media is to have word of mouth advertising spread your brand “virally”.

Traffic from Social Media is easy to gather from your web analytics. Checking how many people are landing on your website from FaceBook, Twitter, and via your URL shortening service allows you to track how many of the people you are engaging are actually following through on your site.