Online Reputation Management Tips Brand Protection
We get a lot of emails here from clients with Online Reputation Management Tips issues. Many of the inquiries we get are questions on how a company or individual can be proactive when it comes to their online reputation. So, we wanted to put together some pointers in keeping your online reputation in check. A short list of the basics, things you can do yourself when it comes to what’s being said about you or your company online.
Here is a list of eight very simple, but very important online reputation management tips:
1. Google Yourself
It all starts here. Google is the king of the search engines and Google is where the majority of your clients/customers are searching. You need to Google yourself often. Don’t just look at the first ten results, go back into the pages a bit. This is where upcoming stuff is going to be, and it’s easier to fight when it’s new. So knowing what is there is half the battle.
2. Use Google Alerts
It’s not as thorough as our Reputation Monitoring Service, but setting up simple Google alerts for your name, company name, and associated keywords is definitely a good idea. Google alerts can be setup to come as they happen, meaning that you can be notified almost the instant the Google search spiders find new content that relates to you. Another idea here is to also set up Google alerts for employees and companies you do business with frequently. Their reputation can surely have an impact on your own if negative press comes to them. You need to be aware of the situations as they develop.
3. Schedule Time
You’re busy, we know. But you need to schedule a time to do the work involved in Monitoring your Online Reputation. If it’s a half hour a week, then so be it. But schedule a little time for the reputation stuff. It’s important and can affect your bottom line. If you get lazy, it may come back to haunt you. Remember, a preemptive strike is always better than trying to clean things up from a defensive position.
4. Everything is Public
You must assume that everything relating to you and your company is public, or is going to be. Emails, photos, etc are all liable to be put in public view. Online Reputation Management Tips, If it exists, assume that it could be put online at some point. If you don’t want it in public, don’t create it.
5. Don’t Mix Business and Personal
Social networks are all the rage now. So many people like to connect to clients via their personal social network pages. Facebook, profiles, LinkedIn, etc. The problem with this is that it can really hurt business relationships if you have ever had a rocky past with someone. Think about your ex-girlfriend connecting with a client via your Facebook profile and telling them all your dirty little secrets.
6. Be Calm
It’s easy to blow up when someone is blasting you Personal Reputation Management Services. But understand, you are doing exactly what that person wants you to do. Even more, you are also giving more fuel for the fire. Often making yourself look even worse in an already bad situation. You need to keep a cool head at all times. More importantly, do NOT respond to ripoff reports, forum threads, or blog posts about you or your company.
7. Do Something Quickly
Time is of the essence, and you need to do something fast when it comes to Brand Reputation Management Service Online. The longer those negative pages sit there, the harder they are to knock down in the rankings. So you need to get busy right away. The second you find a negative website you need to get some help. This is a good time to give our office a call.
8. It will not just “Go Away”
Understand, those pages will NOT just fade away into oblivion. If you do nothing they will continue to hurt you and your company, indefinitely. Putting your head in the sand will not help the situation at all. You need to do something about it.