Reputation Management

Jun, 2017

Affordable Online Marketing Service Provider | Strategy | Company

Affordable Online Marketing Service Provider | SEO | SEM | SMM | ORM

Managing your online marketing is a balance of Search Engine Optimization, Search Engine Marketing, Social Media Marketing, and Traditional Media Marketing. Affordable Online Marketing Service Provider. Project management of online marketing campaigns requires an understanding of the metrics, analytics, and terminology associated with each of the types of marketing. With the speed at which the online world is changing this can be an overwhelming task, but this book breaks down each of the types of marketing campaign, how to measure its success or failure, and how to find the right people to make sure it is a success rather than a failure.

This book addresses:-

Search Engine Optimization (SEO)

Pay Per Click (PPC)

Social Media Marketing Packages (SMM)

Reputation Management
Book Excerpt

Follows is a sample section on Social Media Metrics. Best Social Media Consultants are often very friendly, eager to please, people. You have to be to be popular with everyone. This type of individual tends to not be enthusiastic about hard metrics, instead, they will often prefer to report soft metrics. Unlike all other statistics and metrics, many social media consultants are calling these cold metrics and warm metrics. Cold metrics being the “unfeeling” raw numbers and warm metrics being the “tough to quantify” measure of good will.Affordable Online Marketing Service Provider.

As the manager of a campaign, you will often have to translate between the qualitative and quantitative metrics provided by your consultants. It is also your responsibility to make sure that your marketing spend is in the demographics that make sense. Not all demographics are represented in all social mediums. Very few body building enthusiasts are on Twitter, and Oprah fans aren’t on MySpace.

Social media metrics should always include the following hard metrics:

· Fan/Follower Count

· Active Fan Percentage

· Friend of a Fan Growth

· Traffic from Social Media

· Product/Services Conversion from Social Media

· Percent of Network(s) Engaged

· Cost Per Fan

Social media metrics should always include the following soft metrics:

· Positive to Negative Feedback Ratio

· Support to Marketing Interaction Ratio

· Press/Blogger/Media Response

Be prepared to be told that your Social Media Consultant can’t, won’t, or doesn’t need to provide these metrics. There are a lot of Social Media Services Experts who feel that Social Media is about “building good karma” and that has “incalculable value”. These consultants will often talk in terms or ROI as Return on Influence rather than Return on Investment. Much like the section on avoiding SEO/SEM scams, if you hear anything that indicates that you can’t calculate hard statistics RUN! Fan/Follower Count is an easy metric to gather. This is simply the number of Fans, Followers, or Friends you have on each social network you have engaged in. Typically you want to break this down by a network, but having an aggregate is also useful, and is easy to calculate.

Active Fan Percentage is sometimes difficult to gather, but it is the percentage of your fans/followers who log into the service at least once a week. Where this metric is most useful is in preventing consultants from using nefarious practices to gain followers/fans.The friend of a Fan growth is the number of users acquired through word of mouth rather than direct engagement. This is an important indicator, as the purpose of Social Media is to have word of mouth advertising spread your brand “virally”.

Traffic from Social Media is easy to gather from your web analytics. Checking how many people are landing on your website from FaceBook, Twitter, and via your URL shortening service allows you to track how many of the people you are engaging are actually following through on your site.

May, 2017

Importance of Keyword Research in Link Building – ORM Services

Reputation Management Online Link building and keyword Selection

ORM Services:- Building a good image online is not easy. It takes time to gain the trust of audiences and even more time will be spent gathering positive reviews from trusted sources. However, all the effort spent on forging good relationships with customers and other business entities can become wasted when a few disgruntled clients or ill-meaning individuals post libellous or slanderous materials about your company.

There are several ways to combat bad publicity on the Internet, and one of the first steps to do so is by search engine optimization or simply SEO. To understand how SEO works in reputation management online, it’s important to learn how bad press reaches the top of search engine results pages so quickly.

[button url=”http://www.biphoo.com/contact-us” target=”_blank” color=”green” size=”Large” border=”false” icon=”” btn_content=”Contact Us”]

Bad press begins with a single negative comment published through a channel that can be accessed by the public. Such a channel includes social networking sites, blogs, forums and personal websites. People who are exposed to these damaging comments may then share them further and post links on their own websites or blogs; their friends may then share it with others and the process goes on. As more links to the negative news are generated, the higher the value placed upon that piece of information — and consequently, the higher its rank in search results pages.

Online Reputation Management | Online Branding | ORM

Understanding how bad press get high rankings in search results is important because these negative comments can only be opposed by using the same process, and that is by generating links to positive news instead. Useful articles and videos, such as educational pieces and tips, not only will help repair damaged reputations through link building; informative content can also help demonstrate expertise in a certain field. Being an expert is important in online reputation management because it helps secure trust among audiences — after all, people are more likely to listen to an expert than one who is not. Third party groups can also cite you as a source and thus generate more links to your profile.

Of course, before proceeding with link building, it’s important to choose the right keywords to optimize in the SEO campaign. Take time to examine what keywords related to the company or product are doing the most damage. Most of the time, negative press shows up when users search for the company name or product, so make sure to give emphasis on these. Indeed, negative press can be hard to fight, but with the right tools and a truly honest agenda, companies can defend their names and win the trust of the public again.

[vc_row][vc_column][maxtitle maxtitle_color=”#81d742″ maxtitle_content=”REQUEST A FREE QUOTE”][/vc_column][/vc_row][vc_row][vc_column]

[/vc_column][/vc_row]

May, 2017

Online Reputation Management | Reputation Defender

Reputation Management What is It

Online Reputation Management :- On the internet, Online Reputation Management is a relatively fresh concept. However, all the signs point to the fact that it’s becoming popular and is being used more often as a means to fight negative publicity about a business.
Since the advent of the internet, information has never been so readily available. And while this fact obviously has its advantages, it can hurt a business as well if the information that is available will turn out to be of a harmful nature.
There are always two sides of a story, and the same goes here – people will claim their rights to free speech and will blog about the unfavourable experience they had with a company or product. On the other side, if the particular company has no idea of the existence of such blog, their business can be damaged without them realizing it.

The good news for business owners, however, is that reputation management service companies are now appearing all over the internet. And even though they have different ways in dealing with negative publicity, all of them focus on the same thing; to fight back by creating a well thought out plan that will make it possible for them to efficiently submerge any comments that are negative that’s out there.However, how will it work if the damaging effect that resulted to the problems cannot be taken away? After all, a blogger cannot be forced to remove his blog post, because he is perfectly entitled to express what he feels.

[button url=”http://www.biphoo.com/contact-us” target=”_blank” color=”green” size=”Large” border=”false” icon=”” btn_content=”Contact Us”]

Reputation Management – Online Reputation Experts ‎- reputation defender

One common method is to concentrate on creating noteworthy progress in the search engines. For instance, if negative news will hit Google’s first page results, these companies will do what they can to oust it. This is made possible by releasing fresh news, that by nature are positive. After campaigning rigorously to improve the publicity as well as the situation, a reputation management service company can get those positive links on a search engines’ first page.

In other words, even though the negative reports are still there, they are outside the reach of the majority who is searching through this method. Only a few people go past the first two pages of the search results, and this is the reason why the first page is very much sought after by online businesses.Reputation management service indeed has a real place in today’s online world. Not only can they be employed to manage online reputations but more importantly, you can enlist their help to repair an online reputation that has been hurt. Furthermore, if your business is new in the arena, an online reputation management service company can help you build a good reputation so you can start off in the right way.

It is good to know that as far as online business is concerned, there is something that you as a business owner can do about negative reports and bad publicity. Yes, it may cost you money. However, negative publicity can cost you more.

[vc_row][vc_column][maxtitle maxtitle_color=”#81d742″ maxtitle_content=”REQUEST A FREE QUOTE”][/vc_column][/vc_row][vc_row][vc_column]

[/vc_column][/vc_row]

May, 2017

Online Reputation Management Stakeholders and Stockholders

Reputation Management – Save Your Image Online – ORM

Businesses have to have a ready online reputation management plan when it comes to attacks and malicious banters on the internet. Although businesses largely concede to the fact that there is just no way of pleasing everybody, they have to deal with unsatisfied customers airing negative comments about them, nevertheless.
This is why most businesses would have customer service hotlines and complaints departments. Those channels are there to address animosity and meet customers’ expectation. They do, in fact, truly help in giving the company a good image and taking good care of its reputation. Similiar as a Business Listing of company.

[button url=”http://www.biphoo.com/contact-us” target=”_blank” color=”green” size=”Large” border=”false” icon=”” btn_content=”Contact Us”]

With the internet, however, it is extremely difficult to keep track of each and every complaint or negative feedback customers upload – the stream of information getting published every day is just plainly overwhelming.Now, the problem with this scenario is that any of the negative publicity aired by disgruntled customers could actually get hyped up and amplified through social media channels and other platforms – leaving the company at odds with the entire online community.

The negative publicity could easily spread, crowd up searches and tarnish the Online reputation of a company, which proves very difficult to correct. The only way to remove them is if the publisher removes them from the internet, or if the server or platform that its publisher is using ceases to host the thing. Once something is uploaded to the internet, it stays on the internet.

Rebuilding corporate reputations |Stakeholders and Stockholders

Maintaining a good online reputation of product is very important for a company, as it can significantly affect future growth and direction. If a negative online publicity is left unaddressed, people will start seeing just the bad side of the company and its products. Of course, they would not want to have anything to do with that company anymore.The same goes with even the insiders – the stockholders and minor stakeholders in the company, who will start having doubts about investing more of their time and money on something deemed “unworthy” by the majority. This could sometimes lead to company shares and stock prices dropping and, at worst, the whole business plummeting to bankruptcy.

And since negative publicity cannot be easily wiped out of existence, a good online reputation management plan with a best Digital Marketing Package , therefore, must be geared not towards removing these unfair pronouncements from the internet, but on counteracting it with positive and more favorable ones in the hopes of somehow levelling the field – so people can also see the other side of the story and get a more balanced assessment of the company’s merits.

[vc_row][vc_column][maxtitle maxtitle_color=”#81d742″ maxtitle_content=”REQUEST A FREE QUOTE”][/vc_column][/vc_row][vc_row][vc_column]

[/vc_column][/vc_row]

May, 2017

UPLOADING 1 / 1 – Online Reputation mangement post.png ATTACHMENT DETAILS Online Reputation mangement post

Reputation Management Services – Grow Your Brand’s Reputation‎

Important Services Included In A Reputation Management Package

Reputation Management Services :- The Internet has made it possible for everyone to voice out their opinions without worrying about the consequences. This may be good in some cases, such as when important news, events and information need to be shared with others quickly. However, without proper rules to regulate content online, this freedom to express can lead to damaged reputations and ruined futures for unsuspecting groups and individuals.

An unfortunate characteristic of the Internet is that information that has been shared online cannot be completely removed; websites may remove damaging posts, but the viral nature of information sharing online assures that there will be traces left. However, this doesn’t mean that negative press cannot be suppressed — bad comments can remain lurking in the recesses of the Internet, but with enough positive news and the right techniques, these can be pushed out of Internet users’ views.

The most important thing that victims of negative publicity must remember is that people tend to consult search engines first to find information on a company, person or product. As such, a good Online Reputation Management package should include methods to place positive information in the first few pages of search engine results; after all, people rarely go past the second page when looking at search results.

[button url=”http://www.biphoo.com/contact-us” target=”_blank” color=”green” size=”Large” border=”false” icon=”” btn_content=”Contact Us”]

This method, termed best search engine optimization or SEO, is comprised of a variety of tactics, the first of which are keyword selection and link building. Groups affected by negative press should take time to research which keywords tend to bring up more negative search results and then focus on optimizing these keywords to show only positive news and information. Usually, the name of a company, person or specific product is affected, so emphasis must be placed on these.

Link building, on the other hand, can be done through several ways. The most common method is through article writing. Articles must contain keywords that can be used to link back to the group’s site. Useful articles, such as instructional guides, tend to have more weight in search engine results. The quality of the third party websites that provide backlinks is also a critical feature since backlinks from high quality sites will be given more bearing.

Other materials that are effective in boosting rankings on search engine results are videos and press releases. Videos are good SEO tools because they can get higher rankings for both competitive and non-competitive keywords. However, as with articles, useful videos are given more importance, which means that instructional guides and how-to’s may rank higher than sales videos.

Press releases, on the other hand, are a great way to dominate the first few pages of search results. News items are given higher rankings because of their timeliness and relevance, key features that search engines always look for. A great SEO feature of both press releases and videos is they have the potential for viral marketing — and thus can also generate hundreds or thousands of backlinks.

These services — keyword selection, article and video marketing, press releases and link building — are but some of services used for reputation management online. There are still other methods, but these are enough to obscure unwanted publicity and eventually salvage damaged reputations on the Internet.

[vc_row][vc_column][maxtitle maxtitle_color=”#81d742″ maxtitle_content=”REQUEST A FREE QUOTE”][/vc_column][/vc_row][vc_row][vc_column]

[/vc_column][/vc_row]

May, 2017

Online Reputation Management | SEO | Search Engine Optimization

Online Reputation Management for SEO – Search Engine

The Internet has made it possible for everyone to voice out their opinions without worrying about the consequences. This may be good in some cases, such as when important news, events, and information need to be shared with others quickly. However, without proper rules to regulate content online, this freedom to express can lead to damaged reputations and ruined futures for unsuspecting groups and individuals.

An unfortunate characteristic of the Internet is that information that has been shared online cannot be completely removed; websites may remove damaging posts, but the viral nature of information sharing online assures that there will be traces left. However, this doesn’t mean that negative press cannot be suppressed — bad comments can remain to lurk in the recesses of the Internet, but with enough positive news and the right techniques, these can be pushed out of Internet users’ views.
The most important thing that victims of negative publicity must remember is that people tend to consult search engines first to find information on a company, person or product. As such, a good reputation management package should include methods to place positive information in the first few pages of search engine results; after all, people rarely go past the second page when looking at search results.

[button url=”http://www.biphoo.com/bms/contact-us” target=”_blank” color=”green” size=”Large” border=”false” icon=”” btn_content=”Contact Us”]

This method, termed search engine optimization or SEO, is comprised of a variety of tactics, the first of which are keyword selection and link building. Groups affected by the negative press should take the time to research which keywords tend to bring up more negative search results and then focus on optimizing these keywords to show only positive news and information. Usually, the name of a company, person or specific product is affected, so emphasis must be placed on these.
Link building, on the other hand, can be done through several ways. The most common method is through article writing. Articles must contain keywords that can be used to link back to the group’s site. Useful articles, such as instructional guides, tend to have more weight in search engine results. The quality of the third party websites that provide backlinks is also a critical feature since backlinks from high-quality sites will be given more bearing.

Search Engine Optimization vs. Online Reputation

Other materials that are effective in boosting rankings on search engine results are videos and press releases. Videos are good SEO tools because they can get higher rankings for both competitive and non-competitive keywords. However, as with articles, useful videos are given more importance, which means that instructional guides and how-to may rank higher than sales videos.
Press releases, on the other hand, are a great way to dominate the first few pages of search results. News items are given higher rankings because of their timeliness and relevance, key features that search engines always look for. A great SEO feature of both press releases and videos is they have the potential for viral marketing — and thus can also generate hundreds or thousands of backlinks.

These services — keyword selection, article and video marketing, press releases and link building — are but some of the services used for reputation management online. There are still other methods, but these are enough to obscure unwanted publicity and eventually salvage damaged reputations on the Internet.

[vc_row][vc_column][maxtitle maxtitle_color=”#81d742″ maxtitle_content=”REQUEST A FREE QUOTE”][/vc_column][/vc_row][vc_row][vc_column]

[/vc_column][/vc_row]

Online Reputation Management | Online Reputation Management Services | ORM

Online Reputation Management Services | ORM Strategy

Needless to say, customers are always entitled to their own options and choices. And with today’s exceptional competition over the market, they are able to achieve favors among their choices. They are always being true to what is famously known under the Principles of Economics- that customers are the kings and queens in every marketing scene. This time, the royalties are being served with not only two or three alternatives but remarkably multiple options more than the fingers could count. This is mostly true, especially for online marketing services.

It is evidently tough for most manufacturers over the net to keep up with the hard competition of capturing customers. Considering the number of online players there are, there is a great probability of losing the game with just a single click of the button. There are very narrow chances of whether to achieve positive results or the other way around. Strategic Marketing in terms of creating a credible brand reputation is indeed one vital issue that needs further consideration.

[button url=”http://www.biphoo.com/bms/contact-us” target=”_blank” color=”green” size=”Large” border=”false” icon=”” btn_content=”Contact Us”]

In the online marketing game, there is no permanent status for each label or brand. Anything could happen anytime. And more than anything else, settling for reliable strategies on marketing will bring more than the support that is needed for the product. This will surely include creating an image or an effective portrait that shall capture the public’s approval.

Maintaining assertive communication between customers is also a great advantage. One way of achieving such a goal is through establishing a credible site within the internet which has a prior capacity of reaching out to the public at large. Contents may include online blogs that shall cater all information necessary about the product. Further information about future plans and organizational adjustments may also be posted to provide comprehensive details to customers.

Online Reputation Management | Public Relations Online

Active involvement in online forums is also one practical way to catch the attention of the customers and later, their approval. With this comes an adequate chance of presenting the product, creating a character for it and at the same time allowing the customers to share their opinions and views about it. As a counterpart, this will also provide the manufacturer, the means to defend or refute the negative comments in cases of misjudgment on the part of the public at large.
Thus, creating a credible brand reputation is necessary to top all the other brands over the internet search tabs.

Related and Online PR – What’s the Difference?Traditional public relations and what is referred to as online…Responding To an Online Reputation CrisisAny website or company that wants to succeed online should…The Basics of Reputation ManagementThe manner in which consumers research products or businesses to…What Does a Reputation Management Service Do?Reputation management service is obviously not fresh to business.

[vc_row][vc_column][maxtitle maxtitle_color=”#81d742″ maxtitle_content=”REQUEST A FREE QUOTE”][/vc_column][/vc_row][vc_row][vc_column]

[/vc_column][/vc_row]

Tag Archives: Reputation Management

Jun, 2017

Affordable Online Marketing Service Provider | SEO | SEM | SMM | ORM

May, 2017

Reputation Management Online Link building and keyword Selection

Online Reputation Management | Online Branding | ORM

May, 2017

Reputation Management What is It

Reputation Management – Online Reputation Experts ‎- reputation defender

May, 2017

Reputation Management – Save Your Image Online – ORM

Rebuilding corporate reputations |Stakeholders and Stockholders

May, 2017

Important Services Included In A Reputation Management Package

May, 2017

Online Reputation Management for SEO – Search Engine

Search Engine Optimization vs. Online Reputation

Online Reputation Management Services | ORM Strategy

Online Reputation Management | Public Relations Online