Reputation Management Online Link building and keyword Selection
ORM Services:- Building a good image online is not easy. It takes time to gain the trust of audiences and even more time will be spent gathering positive reviews from trusted sources. However, all the effort spent on forging good relationships with customers and other business entities can become wasted when a few disgruntled clients or ill-meaning individuals post libellous or slanderous materials about your company.
There are several ways to combat bad publicity on the Internet, and one of the first steps to do so is by search engine optimization or simply SEO. To understand how SEO works in reputation management online, it’s important to learn how bad press reaches the top of search engine results pages so quickly.
[button url=”http://www.biphoo.com/contact-us” target=”_blank” color=”green” size=”Large” border=”false” icon=”” btn_content=”Contact Us”]
Bad press begins with a single negative comment published through a channel that can be accessed by the public. Such a channel includes social networking sites, blogs, forums and personal websites. People who are exposed to these damaging comments may then share them further and post links on their own websites or blogs; their friends may then share it with others and the process goes on. As more links to the negative news are generated, the higher the value placed upon that piece of information — and consequently, the higher its rank in search results pages.
Online Reputation Management | Online Branding | ORM
Understanding how bad press get high rankings in search results is important because these negative comments can only be opposed by using the same process, and that is by generating links to positive news instead. Useful articles and videos, such as educational pieces and tips, not only will help repair damaged reputations through link building; informative content can also help demonstrate expertise in a certain field. Being an expert is important in online reputation management because it helps secure trust among audiences — after all, people are more likely to listen to an expert than one who is not. Third party groups can also cite you as a source and thus generate more links to your profile.
Of course, before proceeding with link building, it’s important to choose the right keywords to optimize in the SEO campaign. Take time to examine what keywords related to the company or product are doing the most damage. Most of the time, negative press shows up when users search for the company name or product, so make sure to give emphasis on these. Indeed, negative press can be hard to fight, but with the right tools and a truly honest agenda, companies can defend their names and win the trust of the public again.
[vc_row][vc_column][maxtitle maxtitle_color=”#81d742″ maxtitle_content=”REQUEST A FREE QUOTE”][/vc_column][/vc_row][vc_row][vc_column]