So you’re interested in making squeeze pages part of your marketing campaign. That’s a good decision. By now, you’re probably wondering what makes for a great squeeze page, as opposed to just a good or average one. Well, in my experience, the best squeeze pages all have the following features:

Great Headlines and Sub-Headlines

They need to be powerful and entice readers to keep reading. That’s the first key to getting and keeping your visitor’s attention.

Plain Backgrounds

They’ve been shown to convert more prospects than others and that’s what you want. Don’t worry about fancy backgrounds that distract from your offer.

Above the Fold Content

Prospects are more likely to read what’s above the fold, or what is on a webpage before they have to scroll. Keep all your important information there and your prospects are more likely to read and do what you say.

Bullet Points

Prospects want the nitty-gritty laid out for them simply, so oblige. Tell them how they’ll benefit from signing up. Keep it short and sweet.

Sense of Urgency

Convince prospects to take action “now” instead of “maybe later.” Use action words every chance you get. This includes when you ask them to submit their information.

Testimonials

Prospects want to know that your offers are worth something, so get other people to testify to their value and put their words on your website.

Privacy Policy

Many people are reluctant to give their personal information out to anyone they don’t know. Including a statement at you opt-in form can get your prospects’ trust by reassuring them that you won’t sell or trade their information.

Contact Information

Too many business owners forget about giving their prospects a way to contact them. Provide your contact information so that sales are made even easier.

Calls to Action

You want to make your offer irresistible to your prospects, so treat your pitch as a regular calls-to-action. Don’t be wishy-washy about selling prospects on your offer.

Video

Videos are optional but are very popular with prospects right now and effective videos can potentially increase conversion rates. Prospects especially appreciate videos that are much like short infomercials.

Opt-in Forms

You’ll have to test where your opt-in forms go best, but generally, opt-in forms work best on the right side of a webpage. So take advantage of that rule-of-thumb.

An Absence of Links

Distraction is not an option for prospects. Don’t give your prospects a reason to become bored with your squeeze page and leave. Keep the focus on getting them to leave their contact information.

Incentive

Give your prospects a reason to follow through. Spell out what you’ll give them…are they reports, eBooks, audio, videos or something else? Let them know by being clear and online making solution it desirable. You may benefit by doing a bit of research into your target market to see what they value.

As with any form of Internet marketing, split testing can help you find out what’s a hit with your audience. The results of testing can help you wrangle more conversions later, so keep testing even after you think you’ve created a winning squeeze page.