Best Search Engine Optimization Tips For Small Business

Increasingly, The small businesses are coming face to face with the realities of the Web.  After all, customers expect to find our Online Local Business for many businesses it is not optional.  Search Engine Optimization Tips For Small Business,  Buyers are now researching purchases and service providers online before ever setting foot in a place of business.  And more and more types of transactions are being handled online or with a combination of online and telephone.

If you can’t be found online easily, your business could be losing money while your competitors who’ve cracked the code for Web visibility get further ahead.  With so much at stake, you can’t just leave it to chance. That’s why search engine optimization is a required knowledge area for any small business today. But search engine optimization, or New York SEO Services Company, is a huge field that gets more complex each passing month.  Where do you start?  Here are 10 quick tips for making incremental improvements in your Web presence:

(1) Good Content:  Shoot for having good solid content on your site.  You’ve probably read this 100 times before, but that doesn’t make it any less important.  You see, the search engines need content to index, and content is also key to attracting visitors, encouraging them to share your pages on social sites, and encouraging them to link to your Web pages. Too many sites try to shortcut the process with thin content, or simply underestimate the time and effort it takes to create quality content.  They are missing out on an opportunity to differentiate their websites, engage visitors and improve search position.  Make sure you have a great “About” page, with your company’s story and team bios.  Create interesting videos showing the use of your products, testimonials from satisfied customers, and/or a quick tour of your headquarters.

(2) One Domain Name:  Some small businesses and entrepreneurs make the mistake of creating multiple separate websites for projects, events, initiatives, interests, etc.  That isn’t the way to go.  You’re better off creating a separate, dedicated section on your site for the content to appear on, but still “under one roof.”  That’s because it’s easier to build brand recognition and authority for one domain than for multiple domains.

(3) Text in Conjunction with Images, Videos, and Audio:  If your homepage consists of a large photo and an “Enter Here” button or a video, the search engines have no text (content) to identify with.  To the Affordable SEO Service Provider, this is a blank page.  Make sure all of your site pages include text on them.  Add text beneath the image.  For videos, consider adding a transcript of the video on the same page, below the video player.  Same goes with audio.

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(4) Links Pointing to Many Different Pages in Your Site:  You’ve probably heard it said that links are like votes for a Web page, in the eyes of search engines.  The more votes (links to your pages) the better.  Notice I said pages, not the site.  Too many bloggers and small businesses make the mistake of seeking links just to the home page. Search Engine Optimization Tips For Small Business, But your homepage may not be the most relevant place for all visitors.  If visitors are looking for something specific, why not point them directly to where they can find what they want, instead of letting them wander around aimlessly.

(5) Keywords:  Keywords or key phrases are the words and/or phrases that a visitor searches on in search engines.  Use such words or phrases in your website to increase the chances that people will find your site when searching for same in a New York SEO Service Packages.  Also use keywords when placing pay-per-click ads, to get your ads to show up when someone searches for such keywords. Put yourself in the shoes of your customers or audience.  Focus on the words and/or phrases they are likely to use, not industry lingo that your team uses internally.  If you’re not sure which keywords to target, start by inputting your industry keywords and/or phrases into Google’s Keyword Tool.  Don’t just look for popular keywords; look for ones with lesser competition, as it is typically easier to rank for those keywords and cheaper to buy ads for them.

(6) Links to Other Sites:  If another site has created a legitimate link to your site or blog, it’s perfectly acceptable to link back to that site.  But be careful.  Those emails that everyone receives “Link to us and we’ll link to you” steer clear of those.  That type of “reciprocal linking” mostly is not using the sites wanting links are usually Top SEO Agencies New York USA with little traffic.  The subject of the sites is often completely unrelated to your business, so any traffic they drive is nontargeted or worthless. Search Engine Optimization Tips For Small Business, And in the future, you may wake up to discover they have redirected the page you’ve linked to, to some undesirable page you don’t want to be associated with. 

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