14
Feb, 2017

Link Building Tactics to Boost Off Page SEO

Building Inbound Links for Search Engine Optimization

Increasing your ranking on Google and other search engines isn’t complex, but it does take an effort. If you want to increase your website ranking, start by implementing the on-page and off-page optimization techniques .In search engine optimization, inbound links are marketer’s most powerful asset. Link Building Tactics to Boost Off Page SEO are discussed below.

Below are different link creation techniques that can and should be executed as part of a seo campaign strategy :

Different Link Creation SEO Techniques

1. Article marketing
 
Whether it is just for personal information, for audience or as part of optimization process, content writing is one of the best way to promote yourself or your business. Article marketing is very popular to rank high and to maintain inbound links structure. Write and submit articles to popular sites such as Hubpages, Goarticle, EzineArticles and more. If you are using Hubpages, then site and page indexing will be a quick process since Hubpages has a great reputation with Google and is crawled very frequently. If you don’t have a Hubpages account click here to Hubpages signup.

2. Directory submissions
 
This is one of the few link-building tactics that you can control, change and update. Submit your websites to the top quality directory submissions sites like DMOZ, Yahoo Directory, ZoomInfo, OneMission.com, etc and get indexed fast. Results will take a while to appear, but it is totally worth the efforts.

3. Blogging  
 
Blogging is one of the great ways to promote you business online. Blog posts can be shared and submitted into various online directories and search engines. Promote your blog by participating on forums or submitting comments on other blog sites with good content. Guest blogging is probably the most effective way to generate quality inbound links to your website. Even though it requires more content creation on your part, the results are lasting and powerful. As a contributor, you get control over the anchor text and URLs for the keywords you’re targeting. Content that typically makes great link bait (links to get attention) gets shared a lot such as original data and research, infographics, tutorials, videos, and content about controversial topics.


Sites built around user interaction and sharing have made it easier to match interested groups of people with relevant content. Create and publish photos and videos to drive traffic to your website. Use hosting sites like Youtube, Flickr, Picasa, Photobucket, etc. and share content with visitors to promote business. Social Bookmarks (Delicious, Reddit, StumbleUpon, Etc) are great to use as well for content promotion. Avoid spamming link requests to all sites or purchasing links from another site with the goal of getting PageRank instead of traffic.

5. News releases
 
News releases is another option to promote your services on popular PR sites and Google News. Although news releases can be a great way to get the word out about your company’s new products and other important updates, this technique also has great SEO benefits. Every time news release gets distributed by a wire service and gets syndicated on a website you will get an inbound link. An even better situation happens when a website picks up and covers the news you’re promoting in an article of their own, generating an even more valuable inbound link. While most news release distribution services charge for their services, there are a few free ones you can leverage, as well. RSS feeds is a good way to submit and distribute site content, news, updates and more.

 

6. Optimizing with Social media sites 

Social Networking sites are important for search optimization process. Social media optimization Service is the technique of promoting site through social media networking sites .Register and create social profiles on Google +, Facebook, Twitter, etc., and extend your network online by connecting to users and share / promote content. Online high PR web directories (PRWeb.com, Etc) and many social media sites used “no follow” tags in the past, but now this is changing and this type of links are followed. Use the links in your social media profiles wisely to direct viewers of your profiles back to your website.

7. Google places for business
 
Google places helps reach customers, and build a great relationship with them. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company’s website. If you run a local business, adding its information to Google Places  and promote your site through Google Maps and Web searches.

8. Leveraging Co-Marketing Partnerships and Initiatives
 
Partnerships and co-marketing opportunities can be a great way to generate inbound links. Generally, co-marketing initiatives are conducted with partners that sell products or services that aren’t competing with your own, but are complementary. Consider developing those relationships in your link building efforts and link back.

9. Networking & Building Relationships
 
While networking and relationship-building takes time, it’s a very effective way to keep your business and your content on the minds of people who might be interested in linking to you. Make a list of the bloggers in your industry who have authoritative and relevant websites. Then start building relationships with them.

Follow and tweet with them on Twitter, and recommend them by linking to their content in your blog posts. For promoting the website an individual can go Digital Marketing Services . There are several companies which provide digital marketing services like Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.  
 
 

11
Feb, 2017
Digital Marketing Overview

Digital Marketing Overview

Digital Marketing Overview | Digital Marketing Services

Digital Marketing Overview, In summary, digital marketing is promoting your services, product or brand through the channels available on one or more electronic devices such as PC, smartphone, tablet or laptop. It involves using channels and methods to interact with consumers in real time. As a result it allows for instant feedback from marketing campaigns. The magic of digital marketing is that it allows you to collect, track and measure data. You can check the definition of digital marketing on Wikipedia for more elaborate detail.

Digital Marketing Overview

The main difference between digital and traditional marketing is that the methods involved in traditional marketing are very expensive and there is no instant feedback. Also, it allows for only one way communication. Traditional marketing methods such as radio, TV, print, and billboard ads are very expensive, thus making it more difficult for small business’s to use these methods. However, digital marketing tools are available to everyone and as it is less expensive, this also means it is more competitive. As Traditional marketing is all about creating an image/brand, digital marketing is more focused on customer experience and engagement.

What are the main channels used in digital marketing

Search engines
Company website
E-mail Marketing
Social Networks
Instant Messengers
RSS
Podcasts
Mobile phones/ Tablets
Video and Online Games

In recent times, Smartphones and tablet ownership have become the norm making this marketing channel a growing trend. Also, social media has been explosive over the last few years and platforms such as Facebook, Twitter, Digg etc have become crucial and valuable digital marketing tools . The internet is perhaps the main channel more closely associated with digital marketing. There are others such as wireless text messaging, mobile instant messaging, mobile apps, podcasts, digital television and radio channels, etc.What does a Digital Marketing Agency / Marketer do?A Digital marketer will analyse and check things like what type of visitors engage with your site, how long do they stay on your site, did they take any action such as subscribing to a newsletter or buy a product, and what type of content works or doesn’t work on your site, etc. Digital Marketing Service is best service or technique of promoting websites .

They need to be competent in the following areas:

Developing a marketing strategy
Domain and web host registration
Search Engine Optimisation
Content planning
Keyword research tools
Copyright expert
Detect plagiarised content
Online advertisement
Expert in social media platforms
Exploit digital images and video content – they should know where and when to use images/videos
Expert in digital analytics – measuring and analysing data
Expert in Google Webmaster Tools and Google Analytics – Monitor and Analyse Data

Digital Marketing Overview

Today, nearly everyone has access to the internet which means that enormous amounts of data and information is available at the click of a button. More and more people are buying tablets and smartphones and more recently cloud computing is providing cheap computing power, therefore people are empowered with more information than ever before. Because of this, one of the most important skills in digital marketing is the ability to properly measure and analyse data. A Digital marketing campaign is worthless without data analysis. Remember, valuable information means making smarter decisions.

Any business should start with a measurement plan. This plan should define their business goals. After implementing the plan, they need to have skilled resources available to collect the data, process it and convert it into valuable information. There should be a good infrastructure in place to collect and distribute data. They need to have the skills to analyse and interrupt that data. Any business will then be able to make informed decisions about what they should be doing online to understand and communicate with their customers. All this can be overwhelming to any small business, and this is one of the reasons why many small business’s outsource this work to an agency.

A business needs to discover all the ways they can communicate and engage with their customers, measure the effectiveness of their engagements, and make sure that the correct actions are taken based on the data to improve the business goals. To do this, a business needs to have the right people, processes and technology in place. This is where the field of digital analytics comes in, and in my opinion it is the most crucial part of any digital marketing campaign.There are several companies which provides Digital Marketing Services Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.

Digital Marketing Success

There are three main points to Digital Marketing Success

Manage and analyse complex customer engagements and relationships across a multitude of channels.
Initiate dynamic customer interactions and be able to respond to them.
Convert data into valuable information. As I wrote earlier, valuable information means making smarter decisions.

What I have discussed is a short overview of digital marketing. I would be interested in your thoughts about digital marketing and what you think of the digital marketing trends today.

11
Feb, 2017

SEO Competitor Analysis Step by Step

SEO Competitor Analysis Step by Step | Seo Tools

SEO competitor analysis is extremely important if you want your website to replicate or do better than your competitors, and it should be done before designing your website. The aim of SEO competitor analysis is to understand how your online competitors have gained ranks through the SERPs (Search Engine Results Pages). It will give you an overall picture of your competitors and may expose opportunities for your website. You need to know what keywords they used to make the top positions in the SERPs.

 

SEO Competitor Analysis Step by Step

 

 

SEO competitor analysis is broken into two parts – on-page SEO analysis and off-page SEO analysis. Off-page is usually the amount of quality backlinks to a website. On-page is the usually the standard SEO elements of a website such as site structure, keyword focus, page title, internal linking, rich content etc.Before Starting SEO competitor analysis one should know what is SEO ?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Search Engine Optimization Service is very improtant as this service increases traffic on site and improve ranking of the site .
 
Now ,Let’s start the SEO competitor analysis! You should have 5 international and 5 local websites. You need to get information on the 4 metrics below. Use some SEO tools to get this information. Sign up for a free month trial with Alexa, but be sure to cancel your account before the free trial ends. In my opinion, Alexa is a great tool to compare many websites together for these metrics. It will also allow you to compare them on a country by country basis if there is enough traffic. There is a list of SEO competitor analysis tools at the end of this article.

The following 4 metrics are a good starting point for your SEO competitor analysis.
 
Google PageRank – PageRank determines the authority and popularity of a website. If you want to find more information on PageRank, check Wikipedia. Google PageRank goes from 0-10. 10 is excellent and 0 is poor. From 4 onwards is difficult to get.
 
Alexa Ranking – opposite of Google PageRank. It goes from 1- onwards. Number 1 is the best score. Anything from 1 – 250,000 is a reasonably good ranking.
 
Domain Authority – this is a good ranking measure of the authority or popularity of a website.
 
Website Backlinks – backlinks will only count towards your PageRank if they are from quality and authority websites. 

It may be a good idea to open an Excel file with your 10 competitors as headings and use the above 4 points for your rows. When you have all the information entered, pick the top 5 competitors based on the 4 metrics above. Now, you are left with 5 competitor websites to analyse. The next step is to do an on-page and off-page SEO competitor analysis on these 5 websites.
 
Let’s first start doing an on-page SEO analysis. This will give you a good indication into the amount of  work required on design and development for your website. The homepage for each website is usually a good place to start and look out for the main SEO elements such as the following.
 
Keywords – is there a keyword focus, are there one or many keywords on the page, is the keyword used in the titles?, etc. Start collecting all the keywords and do some keyword research. You should collect around 500 keywords and keyword phrases, categorise them and collate them into an Excel file. Lookout for keywords/ phrases that are rising or declining in popularity and lookout for keywords that have a high number of searches. Market Sumrami, Alexa and Wordtracker are great tools for this job. Researching keywords is very important as it will give you an idea of how to lay out your website. You can structure your website based on the keywords and keyword phrases. Search Google on a particular keyword and see are any other keywords/ phrases returned. This is a good way to expand your list of keywords. Keywords are an important part of SEO competitor analysis.
 
Images, videos – does the website make good use of images and videos, and are they used in the right places etc.
 
Site structure – is the website well structured, are there many pages, and are they in a well structured hierarchy etc.
 
Site performance – do pages and images load quickly, does it have a shopping cart and does that work ok etc.

Internal linking – is there a lot of internal linking and good navigation, does it make good use of anchor text, is there too much internal linking?
 
Other files – does it have robots.txt and sitemap.xml – are these setup correctly? are there any 404 error pages etc.
 
Usability – is it a clear website, are the sections labelled clearly, is it easy to understand, can you find what you are looking for easily, is there a clear call to action etc.
 
Content – is the content rich and unique and is it updated regularly etc.Off-Page SEO analysis
 
Backlinks – use a tool such as ahrefs. Check what backlinks your competitors have. Maybe there are links to niche directories, comments to blogs, relevant forums etc. This will give you ideas to see if you can gain these links also. For example, you may not have known about a particular directory that you can submit your site to. Check out the website that has the blog comment and see if you can add relevant information with a backlink to your own site. Backlinks are a very important part of SEO competitor analysis as backlinks play an important part in gaining a high PageRank.
 
You should set aside plenty of time to do on-page and off-page analysis, as it is an extremely important part of SEO competitor analysis.
 
The next step in SEO competitor analysis is to do a SWOT analysis on these 5 websites. Make sure you have a complete understanding of your competitors website before doing a SWOT analysis. There are many seo service provider which provides seo services and they guide you better about SEO competitor analysis. for example – Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.  
 

10
Feb, 2017

Optimize Your Blog Posts for Landing Pages Using SEO

Search Engine Optimization / Optimize Your Blog Posts for Landing Pages Using SEO

 

It’s so important to remember that the search engines don’t rank websites – they rank individual pages. This means that every page has the potential to become a landing page for visitors and that’s why you should properly optimize your blog posts for SEO as well.


Before you create pages or posts it’s important to conduct keyword research on a page or post basis and then select the appropriate keywords based on that content. Remembering that each blog post has the ability to rank in the search engines and show up in the SERPs (search engine results page) for related search queries. It’s important to take the time to optimize your blog just like you would any other page on your website.Search Engine Optimization Service is one of the best technique which helps in increasing traffic of the site and improving the ranking of the site .

SEO Tools
 
There are still a few free Seo tools that can help you do general keyword research.  
 
As a side note, you should always have a professional do a thorough keyword research of your entire website at least every couple of years as trends change and so do search patterns. Each page should have it’s own keyword research to ensure you are targeting the proper search terms for the content on that page.
 
Remember to place keyword search terms into the title of the post, the H1 and H2 tags (if you use them in your blog) and the content itself, just like you were optimizing a page on your website. In my experience, a well-written blog post is going to be partially optimized already, since you tend to repeat certain phrases when you’re talking about a particular subject.
 
When optimizing your blog post for SEO be sure to incorporate broad and long tail keywords into your content, as well as those you are actively targeting on your website. It’s entirely possible that a page from your website and a blog post can rank at the same time for a particular search query.

Leverage Internal Linking
 
Use the power of internal linking to drive readers deeper into your blog by linking related posts together with various anchor text. From an SEO perspective, internal linking helps spread link juice from one page to another, which can help a new piece of content do better organically because it gets to leverage the SEO value of those other pages on its own behalf.

Use An SEO Plugin
 
If you are using WordPress as your website and blog platform use an SEO plugin like All-In-One-SEO or Yoast SEO plugin. These ensure that you’re meta titles and descriptions are in the proper form and use the allowed number of characters for snippets.  Remember you may get on the first page of Google, but people still have to want to click on your listing.

Promote On Social Media
 
There is a Service i.e Social Media Optimization Service it is a technique of promoting website through social media sites. Posting on social media helps you build back links and drive traffic back to your website. Building social signals and links to those posts will help them become more valuable in the eyes of the search engines. Share them on Facebook, Twitter, LinkedIn, and Google+, plus any niche social communities you might belong to. And not just on your Facebook page, but on all the Facebook and LinkedIn groups that you belong to. There are several companies which provides SMO and SEO Service for example – Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.

10
Feb, 2017

Is Search Engine Optimization Still Important

Search Engine Optimization / Is SEO Still Important?

 

As an SEO and internet marketing consultant, I sometimes feel like it’s a constant struggle with the search engines. The SEO rules are always changing; the search engines are constantly changing their algorithms. “Experts” are claiming that SEO is dead. It’s no wonder why many website owners are wondering, “why should we even bother?” Well, here’s why: SEO, done properly, still works and is the foundation for appearing higher in search engine results.Is Search Engine Optimization Still Important
Yes it’s true that the search engines make all of the rules and can change those rules whenever they please, but really the basics of SEO are still the same. The search engines aren’t trying to hamper the SEO industry, they are just trying to shut down the “bad” SEO folks, the ones that use black hat tactics in order to game the system.

The search engines still encourage website owners to optimize their websites so that they can be found in the SERP. They want website owners to follow their best practices guidelines. Search Engine Optmization Service is the process of increasing traffic and improving ranking of the site.White hat SEO firms understand that they need to follow the rules with the search engines and adapt their campaign to keep the search engines happy. The big “G” does not like to be crossed or lied to…. or it will retaliate and place you in the sandbox which means you can be kicked out to a kind of cyberspace timeout.
 
SEO campaigns today may require more work and take longer to kick in, but it’s well worth it.
 
The fact that white hat SEO works has been proven over and over again. Take a site that hasn’t been optimized, conduct keyword research, implement selected keywords into the content naturally, build relevant inbound links to the site, create optimized content on a regular basis to share on third party sites, and maintain an active social media presence and you will see a big improvement very quickly.

Again, the key is to remain within best practices guidelines. If you are even considering trying black hat or gray hat SEO, then you are asking for trouble. The best way to remain in the good graces of the search engines is to always remember who your target audience is and give them relevant and informative content.


So, know who your target audience is, what kind of problems they have that you can solve, and what kind of search terms do they use to find answers. Add this to your meta data for each page and post. Every page and post should have their own set of unique keywords to target and unique content.
 
For example, keywords are an essential component of an SEO campaign. In order to find out how your target market audience is searching for what you offer, it requires keyword research. Once you select your keywords, they should be implemented into existing content and throughout future content naturally. Keyword stuffing may have worked 10 years ago, but nowadays it will get you in a lot of trouble.
 
SEO has simply evolved along with the search engine algorithms. The search engines aim to provide users with the best possible experience by ranking the best sites that match their query. That’s why providing the most relevant content for what your audience is searching for will keep you in good standing with the search engines.There are several companies which provides SEO Services. for example – Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.

10
Feb, 2017

The Most Common SEO Mistakes That Website Owners Make

The Most Common SEO Mistakes That Website Owners Make | Internet Marketing | SEO Services |Website Design

Internet Marketing Strategies That Get You More Leads and More Customers

As a search engine optimization consultant I have done many website audits during my internet marketing career. Over time, I began to see the same mistakes demonstrated over and over.


I’d like to share what I have found to be the most common SEO errors that small business owners seem to make on a regular basis. These apply not only to new business owners, but established ones as well.
 
 If you recognize any one of these – they should be addressed immediately by your SEO.

1. Not Understanding Your Target Market

 I’ve found that most clients with a new business haven’t really taken the time to sit down and do a discovery session about who their market or markets are and most importantly where they can be found on the web. This is a vital component of your online marketing strategy. Knowing the who’s, where’s, what’s, why’s and how’s of your target market’s behavior on the web is priceless information.

2. Not Doing Keyword Research

Proper keyword research can make or break your SEO campaign. It will prevent targeting the wrong keywords and not targeting the right ones. This is a mistake that many people make by targeting keyword phrases that sound good to them, but may not be relevant to their site content; targeting seemingly pertinent keyword phrases that are not actually used by searchers is another common mistake.

3. Keyword Stuffing

 This term defines over-repetition of keywords in the meta tags and content of a web page. So, not only are some sites targeting under-performing keywords they are also over optimizing their content by repeating keyword phrases too many times. Keyword stuffing can harm your rankings and may even get you penalized.

4. Not Having Your Site Optimized

Your site needs the proper meta tags and image tags so it can be crawled and indexed accurately by the search engines. I see a lot of sites where the title tag just says “Home” or “Home Page”. That’s fine if you want to rank for Home Page. Your meta tags are the first place that the search engines look to determine what your site is about.

5. Duplicate URLs

How many home page URLs do you have? Duplicate versions of the home page will all be accessible to the crawlers and the search engines will think this is all duplicate content. Why confuse the search engines about which link is the real one? It gets really bad if you have internal links pointing to different versions of the home page as well.

6. Duplicate Content on Multiple Pages of the Same Site

 Duplicate content usually occurs when an SEO consultant was not involved in the content-building phase of a site. Duplicate content is not only multiple versions of the same page (as in duplicate URLs), but also in using the same content on different pages within a site. E-commerce sites using a manufacturer’s description will need to create unique descriptions for their products to avoid this. Having duplicate content on your site can get you penalized by the search engines.

7. Poor Website Structure

Your web developer may not have integrated the best SEO practices into the website structure. Site structure is the way your site is laid out and how the pages connect to each other. How your site looks correlates to how your site performs. Ask yourself a few questions: Is it easy to assess what the site is about within 5 seconds? Does it have a logical structure and flow? Does it have visual appeal? Is it easy to navigate for visitors? Can visitors find what they need easily? Is the checkout process smooth?

8. Not Having a Responsive Site

 Responsive means the site can automatically adjust its size to phones, tablets and various pc screens. No question this is a requirement for today. Most people click to a competitor if they can’t read your site on their screen.

9. Poor Content 

After recent Search Engine updates such as Google’s Hummingbird, content that gives value to a visitor is more crucial than ever. Understanding your market gives you the ability to recognize what kind of information they are seeking about your product or service. Responding to search queries with content that offers value to a visitor is the way to go. Anticipate and answer questions in your content instead of delivering boring, dry content that’s all about you and how you got to be you.

10. Not Having an Internet Marketing Strategy

 You need some kind of online marketing strategy in place, so that everything you do has a purpose and goal. Know your market; how they search for your products and services; what information they need to know before they buy; where they hang out on the web and what your competitors are doing. If a company has a small marketing budget, they need make every move count. For instance, you don’t need to be on every social network – just the ones that relate to your market.

11. Not Understanding How SEO Works

Search Engine Optimization requires consistency, patience and focus. It’s a long-term objective that will enhance your site’s “crawlability” and relevance for search engines each time you add fresh content. Our objective at Digital Marketing is to create trusted and customized SEO programs for our clients. SEO isn’t easy, fast, or cheap. Gone are the days of easy tactics that exploited loopholes in the algorithms.

12. SEO Can’t Work Magic 

Good SEO can take a site far, but it can’t make people buy or pick up the phone. Take a good hard look at your site and your business. If your website layout sucks, your design is dated, it’s difficult to check out, your prices are too high, your content is self-centered and boring or your customer service is lousy, fix those kinds of issues first. Then do SEO to get you where you should be.

13. Hiring the Wrong SEO Consultant

I’ve seen it time and again – business owners who get burned because the SEO firm they hired hasn’t produced any results and they’ve wasted money and time. Sometimes it’s a simple case of unrealistic expectations, but most of the time it’s laziness and incompetence on the SEO they hired. Good SEOs will explain your issues and discuss how they will correct them, keeping you updated the entire way.For example – Biphoo Marketing Solution (BMS) is the best seo service provider . Along with SEO Service they provide several other service also like Content Marketing Services, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.   
 
These are the most common SEO mistakes that business owners make. Keep this list handy and use it to check your own site. Of course there are more types of SEO errors out there, but if you can get a handle on any of these you’ll be in good shape.
 
At the very least make sure you have Google and Bing Webmaster Tools and Google Analytics set up. Get to know what your traffic looks like, where they come from and what search terms they are using to find you.
 
Since shopping patterns and trends change frequently, have someone do new keyword research for you each year, then if anything looks questionable, ask your SEO or find someone who can help you out.
 

10
Feb, 2017

Three Things to do before go to Market Strategy

Three Things to do before go to Market Strategy | Marketing Tactics

In successful marketing many new bloggers & business owners fails on many components like projects, campaigns or process which is most important in market strategy.

Three Things to do before go to Market Strategy
Before go to market strategy : Understanding market strategy before your business race.

1. Right Mindset at Right Place
 
When you start writing any content or books, you must have to think you are one of the most popular Modern content creator which love to share those all positive points & knowledge with audience.
 
A. Whenever you start writing for your loyal audience, then you must have to write meaningful, aligned and informative content to educate your visitor’s.
 
B. Be responsible & understand your works for your website audience. Stick with your goals & clear your clients problems & confusion against your product’s. Because there are many competitor’s available to disturb your business. So, be quick & smart to give proper knowledge with high quality rate.
 
C. After creating particular service website or professional blog you have to take responsibility. You have to do work as a Story teller & publisher. Now you work for professional worker to guide your clients and unknown people’s to take place in those heart & business life.
 
D. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content Marketing Services gives you all types of customers & visitors to reach out your target. But to take advantage you have to be quick & polite with your clients.
 
E. As above step you must have to control your discipline with your business & clients. Your discipline will attract your clients & audience to your business & blogs.
 
F. Their are many types of tools & software’s are available to generate more income by using it. But you have to use only those one who really matter’s with your particular service & blog. Using to many things will broke down your confidence & even some software will damage your Google Search results visibilities. So, before using it get proper search on internet then, use it or buy it.
 
I. To be updated with new research & new product’s you have to produce new things & offers in your business. This discount offer’s or new amazing product launching date will give interesting & proud feeling’s to your customer’s & clients.TO Archive your any goal through internet you need all above component to learn before go to market strategy.

Three Things to do before go to Market Strategy
Also you have to connected with social media & latest technology networks to be updated with collaborate your business in various sectors.There is service i.e Social Media Optimization Service it helps in promoting website through social media sites. This above A to I Tips will learn you what to do before creating any business & before go to market strategy for future investments.
 
Today’s world never give you respect if you don’t have talented content creator’s or quality services. Most content marketing agencies will work best to understand targeted client’s not for simple or useless visitors. For example – Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization,Content Marketing Services, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.   
 
Also as i told you in “F” bullet point, Instead of using many tools & software’s for you business , just use some useful & giving high output tool’s is very beneficial for your business. Be master in one sector then, go forward in other sector. This is the secret of success.    
 
Digital Marketing is a online electronic marketing strategy where we deal with all internet advertising components to market our business product. We will give you proper guidance for archiving targeted goal in your business.
                             
According to Google Optimized website will give you more chance to appear first in search results & page rank. We are expertise for how you can make your website well & archive success.

9
Feb, 2017

The Social Engagement must in content discovery and content sharing

The Social Engagement must in content discovery and content sharing | Social Media Optimization

 

Influencing the B2B buying decision starts in search – Buyer Sphere survey – also see below Social engagement is not a goal as such, it’s a means to an end. However, this doesn’t make it less important. On the contrary: social engagement has become an imperative for all marketers. One of many reasons: content discovery. Engagement is essential in how people consume and discover content.

The Social Engagement must in content discovery and content sharing
 
There are several causes why the social engagement dimension of content is becoming more important. In this blog post I take a look at content discovery  from the customer but also the Internet company/service perspective (think Google, Bing, Facebook, Gmail, MSN Outlook, etc.). Social Media Optimization Services is the best service for promoting website .It is a process of promoting website through social media networking sites.
 
Why? Because social engagement gets tracked, measured and used by all these platforms, from search engines and social networks to email clients and more.Online platforms co-define content discovery and relevance .
 
Although some people find the words engagement and relevance too vague and too hard to measure here is a simple fact: the big online players do measure them and your content marketing strategy and overall digital marketing success – starting with online content discovery – depends on how they take the results into their algorithms and models.
 
The good news: ultimately – and making abstraction of some debates and technical issues – all these online firms have the same goal as you (should) have: increasing the relevance of what their users and thus your prospects and customers get “served” when they search.
 
So, if you want to be relevant for your target audiences, you need to understand what Google and all the others are doing. In the end, they co-define how your content will be delivered/consumed/shared/discovered.
 
And there’s more since content discovery is just part of the equation. Content discovery and content sharing is the beginning of a longer process that works with and towards persuasion and conversions. And what is the main element in that process? Indeed: the relevance of your content, interactions, solutions, etc. throughout the individual journey and intent of your target audiences.Why social signals, engagement and relevance are important for content discovery.

There are many business- and –technology-related reasons, that are strongly related with the way your customers find content and information. Among them:The growing role of social signals in organic search results. Social signals are not enough for content discovery, which in the end is what search is all about, and cannot be the reason for easy content snacks, on the contrary. It’s a myth that content nowadays needs to be ‘snackable’, it all depends. But that’s for a later post. However, social signals are key in the content discovery equation search engines define.

 

The Social Engagement must in content discovery and content sharing

 

Finally, social signals are not just about social interaction but also the social graph (of authors and people sharing content). In other words: the social activity and engagement regarding content, as a social object, define the importance and ranking of content in organic search results. Relevance is now a matter of reciprocity, social graphs and social engagement too in search.The changing buying journey and overall customer lifecycle in which multichannel and social are becoming more important. The rise of the social B2B buyer and the connected consumer is well-known. However, even to reach decision makers that are relying on ‘traditional methods’ to find content helping them in their buying journey, social plays a huge role.

 A (B2B) buying decision is not the work of one person. Further more, search engines play a predominant role when buyers seek information and as just mentioned social signals matter a lot in search engine results. Although search engines and SEO are just part of the content marketing equation, we can’t ignore the facts: the B2B buyer is looking for content during his buying journey and search engines are still the number one sources during that journey as research clearly indicates.The role of social content as a way to engage audiences of audiences, create ripple effects and increase impact based on reciprocity of connected networks, whereby social sharing and content discovery multiply the number of potential touchpoints with target audiences. That reach dimension is not enough as such but – here as well – it’s essential.

Social media marketing, just as content marketing, is an umbrella term. However, it’s clear that without content you won’t get far. The main thing to remember is that the use of content in social media should serve tangible goals and be relevant for your target audiences and these goals. Keeping this in mind will help you focus and avoid the trap of creating content for the sake of it.
 
By way of an example, let’s take a look at the role of search and content in the buying journey, and how social signals and social graphs play a role in them. Note: it’s impossible to cover all this in detail in one blog post so stay tuned for more detailed blog posts, starting with the role of Twitter in search and content discovery.A website can be promoted through Social Media Marketing Service, Content Marketing Service, Social Media Optimization Service, Search Engine Optimization .There are several companies which provides above discussed services like Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.
 
 In the end, there are no general rules. So, it’s important to have a single customer/prospect view that includes social media behavior and content discovery patterns for each of your target groups and even individual prospects/customers.Start looking more at social signals and analyze how online firms, even beyond search, are taking them into account. And make sure your content is socially, contextually and individually relevant throughout the journey.

9
Feb, 2017
Best Tips for Effective Content Marketing on LinkedIn

Best Tips for Effective Content Marketing on LinkedIn

Best Tips for Effective Content Marketing on LinkedIn | Content Marketing Service

Content marketing & content management in context Social content marketing : content tips for LinkedIn We often forget it but all social media channels have their own specific characteristics and types of usage. While most of us ‘simply’ share content on social platforms, we can do much better if we also optimize our content for those platforms. A few content tips for LinkedIn.

Social Content Marketing - Content tips for LinkedIn Content Marketing Experience
Just as we don’t only optimize content for search engines, we don’t only optimize for social platforms such as LinkedIn. However, when adding some context to what we share on LinkedIn or even by creating content within LinkedIn by tapping into the nature and usage of the “king of social content marketing platforms for the C-suite“, we can achieve a lot.
 
Referring to the optimization for search engines example (you should optimize for people first), it’s at least as important to write, create, present, share and optimize content for the LinkedIn user and more specifically the people you are targeting for one reason or the other, for instance in LinkedIn Groups and even on your LinkedIn profile.
 
In the presentation below, marketing automation vendor and inbound specialist BMS provides some content tips for LinkedIn and we added some more. 12 LinkedIn writing and content marketing tips .
 
1. Timing matters –  Create and post content depending on the days and times the LinkedIn Groups you have joined or your own ‘communities’ are most engaged.
 
2. Language and tone of voice – Keep in mind the tone of voice and speak the language your target audiences speak.
 
3. Facts and data – Use facts and data in discussions or LinkedIn content, they tend to work well.
 
4. Questions as a technique and a way to engage – Ask questions to drive interest when adding context to the content or discussion you share and now and then to spark debate. Also respond to questions in a relevant way, being someone who provides directions.
 
5. Use the fields LinkedIn offers –  If you share content via LinkedIn, use the additional fields to provide context and ask a question as in the example below.
 
6. Teasing words – When starting a discussion or commenting on one use words that spark interest (as in the example from the HubSpot Slideshare below, the words ‘secretly’, ‘bet’, ‘no idea’, etc.). 

Content Marketing tips for LinkedIn Content Marketing Experience

 

7. Social engagement – Add to a discussion in a positive tone of voice, even if you disagree or want to provide more context. Acknowledge the opinion and respect it. Thank for sharing it and add your two cents in an informative way (remember facts and data) without being pompous or showing off. Social Engagement Plays important role in promoting website . Social Media Optimization Service is a process of promoting website through social media networking sites .
 
8. Content + content = 3 – Treat the words and sentences you use to provide context to content you share as content themselves. Be active, engaging, to-the-point, trigger emotions and reactions. Every sentence and often even word can make a difference.
 
9. Don’t just share content –  Also actually create content within LinkedIn, for instance by launching a discussion based on a short message you put up in a Group (containing data or facts and – optionally – asking for opinions). Look at them as mini blog posts and treat them as such.
 
10. Use visual and multimedia content – LinkedIn is about professional connections and interaction so it makes sense to use charts or Slideshare presentations and add them (with context) to profiles, Groups, etc.
 
11. Be personal without being intrusive or all over the place – Passion is good, too much of it can scare people off. In the end it’s about business and the people in there are mostly business people too.
 
12. Pay special attention to your LinkedIn profile and the words you use to be found, spark interest and get contacted. There are literally hundreds of blog posts just about that. And of course treat your LinkedIn company page with the proper compelling content attention.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Social Engagement and Content Marketing both are important for the promotion of the website both plays important role and If an Individual want content marketing service, social media optimization service then they need not to worry .There are several companies which provides above discussed services .For example – Biphoo Marketing Solution (BMS) is one of the best service provider they provides services like SEO Service, SMO Service, Content Marketing Service, ORM Service, SMM Service etc.They provides different Digital Marketing Packages an individual can choose the package according to their requirements.

9
Feb, 2017

Search Engine Optimization – A Customer Centric and Connected Approach

Search Engine Optimization – A Customer Centric and Connected Approach | SEO Service Provider

 

Search engine optimization beyond the tactics and techniques: relevant, connected, content-intensive and customer-centric.Search engine optimization (SEO), along with email marketing, belongs to the oldest digital marketing techniques. Traditionally, search engine optimization was approached as a relatively technical matter, driven by a focus on how search engine algorithms work and how to get ‘link juice’.  

Search Engine Optimization - A Customer Centric and Connected Approach
Things have changed, however and the focus is increasingly on the question, task, context and customer experience of people looking for answers using search engines. As usual it’s always about a good mix and integrated marketing approach with the user/customer first. This isn’t new: in the end a customer-centric and connected approach always prevailed, in SEO as well and good SEO practitioners knew that. What has changed is that everyone needs to get that now. And realize that search will change a lot in coming years.
 
The aim of search engine optimization is to have online pages, such as website pages, blog posts or other online destinations (e.g. a SlideShare presentation) rank high in the natural or ‘organic’ search engine results for pre-defined keywords or search queries. These keywords can consist of single terms or a combination of words. In the early days of the Web a lot of attention was given to high-volume and short keywords people used. However, as the search behavior of the Internet user evolved and the Web became more crowded, the focus started shifting towards so-called long-tail keywords. Search engine optimization service benefits and the case for relevance
 
The attention for search engine optimization, an evolving and dynamic activity that changes as search engines change their so-called algorithms, has never dropped, even with the advent of many new digital marketing tactics and evolutions such as content marketing, social media marketing (social signals do matter a lot), etc. On the contrary, social signals and content marketing, led to even more attention for search engine optimization and an integrated approach (recommended reading in this regard: Optimize by Lee Odden). Sometimes the focus on changing algorithms seems a bit ridiculous. Each time Google’s well-known Matt Cutts shares another video, bloggers, SEO practitioners and content marketers with an online focus start analyzing and adapting before you can watch the end of yet another Cutts video. Imagine how high the – perceived – stakes are.

Yet, in the end, nothing really ever changes from a more fundamental (non-technical) viewpoint.When looking at the future of content marketing, Lee Odden emphasized that integrated approach of social, search and content and the need to move beyond silos again. And it’s not just about tactics. For me, search is and remains a matter of promises and relevance with the way people search in mind. Search is part of a multi-channel customer journey and Google will be the first to confirm it.
 
Google, even if under increasing pressure, is and remains the number one search engine and with people like Ray Kurzweil on board, who knows what’s coming next. We’re still in the dark ages of search and our children will certainly laugh about the ways we found and shared information. But Google keeps changing the ways we search/find and will keep doing so. Think big fat data. Think fast data. Think AI and semantic. Think context, location, touch, voice and so much more.
 
However, the essence remains: people will find information on their terms and relevance, in the broadest possible sense, should prevail with choice as a key element (if not we would end up in an information prison and sometimes it seems we start getting there). In this and many other senses, content marketing, when approached in a strategic way, and search engine optimization are tightly connected but they are not one and the same despite all the “this is the new that” mantras, even if the search dimension (from keyword research to content optimization) plays a key role in defining a decent (digital) content marketing strategy.Here are some other reasons why search engine optimization remains so popular :

Search Engine Optimization - A Customer Centric and Connected Approach

 

The majority of buyers use search engines during their journey across various stages. In fact, most buyers at one point or the other use search to find relevant information in a commercial context.Search engine optimization is cost-effective and, when well done, leads to good conversions and other marketing results.Emerging digital technologies enable new ways to optimize the position of an online destination in organic search results and go beyond search in the strict sense, including for instance social interaction.
 
As search engines have continued to update their algorithms on one hand and ‘punish’ spammy SEO tactics on the other, the search engine optimization community has been analyzing the impact of all these changes and so-called ‘black hat’ SEO practitioners (or frauds) always came up with new ways to circumvent the latest changes. Now a days, SEO Service is very important for increasing the traffic on the site and for improving the ranking .There are several companies which provides above discussed services like Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.
 
However, what’s most important – and this doesn’t mean that more technical aspects aren’t important but we shouldn’t be obsessed by them – is that a customer-centric and connected approach towards SEO has always worked, certainly with a focus on relevant and useful content (one of many reasons content marketing is often confused with SEO today). In fact, such an approach works everywhere and across all tactics as we see over and over again.

More technical-oriented SEO practitioners will probably throw lots of terms at you and disagree with some statements. It’s good to apply some technical aspects and if you fully take care of your content for instance, knowing some of them will certainly help.But nothing beats a customer-centric and connected approach. And, yes, content is essential in it, as long as it’s darn relevant.