31
Jul, 2017
Redefine What You Think About Article Submission With These Tips

Redefine What You Think About Article Submission With These Tips

Redefine What You Think About Article Submission With These Tips

Lots of folks think that article submission represents a tough realm of endeavor, but that is only true when knowledge is lacking. By gaining additional information about the subject of Content Marketing Service, the entire process becomes simpler. Redefine What You Think About Article Submission With These Tips, Keep reading this article for some useful article syndication tips.

Provide free short reports to try to get people to sign up to get your newsletter. You can write it yourself or hire someone else to do it. It should be about a relevant topic.

Avoid publishing identical versions of the same article across multiple indexes. Take advantage of several different indexes. There are countless ones available. One common temptation is to post one article over and over, across dozens or even hundreds of indexes. This is a major error; search engines are smart enough to detect this technique, and when they rank web pages, they will not count the links in these articles.

Start each article with a well-written, attention-grabbing paragraph. The opening paragraph of an article is the section of text that is most important to your readers and the search engines that index it. If you include some great tidbits in opening paragraph, it gets the readers’ attention and entices them to keep reading. Do not give up all your information, but give them teasers to keep them interested. You want them to read the rest of it, too.

Strike the right balance when putting keywords into an article. Both search engines and readers will reject your “article” if it includes a particular keyword over five times. Keep your keyword usage under 5 times in an article to ensure that you are not dinged by either the engines or your readers. Keyword usage is important, but the quantity is just as important.

There are many Content Marketing Strategy that you might choose to submit your articles to. Read through the submission requirements for article directories to maximize the results of your submission. Submission guidelines differ from directory to directory.

Engage your reader by starting off with a joke. Calibrate your humor with a friend or other family member, since some jokes fall flat in writing. Using appropriate material is the secret to writing a great article.

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Take the time to learn about the target audience you are writing content for. If your target is casual blog sites, make sure your content is short and personable. If your focus is professional sites, research your content well before writing it.

Formulate the body of your article as a numbered or bulleted list. Doing so gives readers an easier time going through and understanding the material. Separating your ideas by numbers or bullets calls further attention for the reader to read and remember the material that is organized in such a fashion.

Hopefully, after reading this article, you should feel a lot more relieved when thinking about tackling your Content Marketing Service Provider goals. The tips that you’ve read in this article will help you immensely. Redefine What You Think About Article Submission With These Tips, To ensure a good outcome from Digital Consultancy Services, you should find out as much knowledge as possible.

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    9
    Feb, 2017

    The Social Engagement must in content discovery and content sharing

    The Social Engagement must in content discovery and content sharing | Social Media Optimization

     

    Influencing the B2B buying decision starts in search – Buyer Sphere survey – also see below Social engagement is not a goal as such, it’s a means to an end. However, this doesn’t make it less important. On the contrary: social engagement has become an imperative for all marketers. One of many reasons: content discovery. Engagement is essential in how people consume and discover content.

    The Social Engagement must in content discovery and content sharing
     
    There are several causes why the social engagement dimension of content is becoming more important. In this blog post I take a look at content discovery  from the customer but also the Internet company/service perspective (think Google, Bing, Facebook, Gmail, MSN Outlook, etc.). Social Media Optimization Services is the best service for promoting website .It is a process of promoting website through social media networking sites.
     
    Why? Because social engagement gets tracked, measured and used by all these platforms, from search engines and social networks to email clients and more.Online platforms co-define content discovery and relevance .
     
    Although some people find the words engagement and relevance too vague and too hard to measure here is a simple fact: the big online players do measure them and your content marketing strategy and overall digital marketing success – starting with online content discovery – depends on how they take the results into their algorithms and models.
     
    The good news: ultimately – and making abstraction of some debates and technical issues – all these online firms have the same goal as you (should) have: increasing the relevance of what their users and thus your prospects and customers get “served” when they search.
     
    So, if you want to be relevant for your target audiences, you need to understand what Google and all the others are doing. In the end, they co-define how your content will be delivered/consumed/shared/discovered.
     
    And there’s more since content discovery is just part of the equation. Content discovery and content sharing is the beginning of a longer process that works with and towards persuasion and conversions. And what is the main element in that process? Indeed: the relevance of your content, interactions, solutions, etc. throughout the individual journey and intent of your target audiences.Why social signals, engagement and relevance are important for content discovery.

    There are many business- and –technology-related reasons, that are strongly related with the way your customers find content and information. Among them:The growing role of social signals in organic search results. Social signals are not enough for content discovery, which in the end is what search is all about, and cannot be the reason for easy content snacks, on the contrary. It’s a myth that content nowadays needs to be ‘snackable’, it all depends. But that’s for a later post. However, social signals are key in the content discovery equation search engines define.

     

    The Social Engagement must in content discovery and content sharing

     

    Finally, social signals are not just about social interaction but also the social graph (of authors and people sharing content). In other words: the social activity and engagement regarding content, as a social object, define the importance and ranking of content in organic search results. Relevance is now a matter of reciprocity, social graphs and social engagement too in search.The changing buying journey and overall customer lifecycle in which multichannel and social are becoming more important. The rise of the social B2B buyer and the connected consumer is well-known. However, even to reach decision makers that are relying on ‘traditional methods’ to find content helping them in their buying journey, social plays a huge role.

     A (B2B) buying decision is not the work of one person. Further more, search engines play a predominant role when buyers seek information and as just mentioned social signals matter a lot in search engine results. Although search engines and SEO are just part of the content marketing equation, we can’t ignore the facts: the B2B buyer is looking for content during his buying journey and search engines are still the number one sources during that journey as research clearly indicates.The role of social content as a way to engage audiences of audiences, create ripple effects and increase impact based on reciprocity of connected networks, whereby social sharing and content discovery multiply the number of potential touchpoints with target audiences. That reach dimension is not enough as such but – here as well – it’s essential.

    Social media marketing, just as content marketing, is an umbrella term. However, it’s clear that without content you won’t get far. The main thing to remember is that the use of content in social media should serve tangible goals and be relevant for your target audiences and these goals. Keeping this in mind will help you focus and avoid the trap of creating content for the sake of it.
     
    By way of an example, let’s take a look at the role of search and content in the buying journey, and how social signals and social graphs play a role in them. Note: it’s impossible to cover all this in detail in one blog post so stay tuned for more detailed blog posts, starting with the role of Twitter in search and content discovery.A website can be promoted through Social Media Marketing Service, Content Marketing Service, Social Media Optimization Service, Search Engine Optimization .There are several companies which provides above discussed services like Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.
     
     In the end, there are no general rules. So, it’s important to have a single customer/prospect view that includes social media behavior and content discovery patterns for each of your target groups and even individual prospects/customers.Start looking more at social signals and analyze how online firms, even beyond search, are taking them into account. And make sure your content is socially, contextually and individually relevant throughout the journey.

    9
    Feb, 2017

    Search Engine Optimization – A Customer Centric and Connected Approach

    Search Engine Optimization – A Customer Centric and Connected Approach | SEO Service Provider

     

    Search engine optimization beyond the tactics and techniques: relevant, connected, content-intensive and customer-centric.Search engine optimization (SEO), along with email marketing, belongs to the oldest digital marketing techniques. Traditionally, search engine optimization was approached as a relatively technical matter, driven by a focus on how search engine algorithms work and how to get ‘link juice’.  

    Search Engine Optimization - A Customer Centric and Connected Approach
    Things have changed, however and the focus is increasingly on the question, task, context and customer experience of people looking for answers using search engines. As usual it’s always about a good mix and integrated marketing approach with the user/customer first. This isn’t new: in the end a customer-centric and connected approach always prevailed, in SEO as well and good SEO practitioners knew that. What has changed is that everyone needs to get that now. And realize that search will change a lot in coming years.
     
    The aim of search engine optimization is to have online pages, such as website pages, blog posts or other online destinations (e.g. a SlideShare presentation) rank high in the natural or ‘organic’ search engine results for pre-defined keywords or search queries. These keywords can consist of single terms or a combination of words. In the early days of the Web a lot of attention was given to high-volume and short keywords people used. However, as the search behavior of the Internet user evolved and the Web became more crowded, the focus started shifting towards so-called long-tail keywords. Search engine optimization service benefits and the case for relevance
     
    The attention for search engine optimization, an evolving and dynamic activity that changes as search engines change their so-called algorithms, has never dropped, even with the advent of many new digital marketing tactics and evolutions such as content marketing, social media marketing (social signals do matter a lot), etc. On the contrary, social signals and content marketing, led to even more attention for search engine optimization and an integrated approach (recommended reading in this regard: Optimize by Lee Odden). Sometimes the focus on changing algorithms seems a bit ridiculous. Each time Google’s well-known Matt Cutts shares another video, bloggers, SEO practitioners and content marketers with an online focus start analyzing and adapting before you can watch the end of yet another Cutts video. Imagine how high the – perceived – stakes are.

    Yet, in the end, nothing really ever changes from a more fundamental (non-technical) viewpoint.When looking at the future of content marketing, Lee Odden emphasized that integrated approach of social, search and content and the need to move beyond silos again. And it’s not just about tactics. For me, search is and remains a matter of promises and relevance with the way people search in mind. Search is part of a multi-channel customer journey and Google will be the first to confirm it.
     
    Google, even if under increasing pressure, is and remains the number one search engine and with people like Ray Kurzweil on board, who knows what’s coming next. We’re still in the dark ages of search and our children will certainly laugh about the ways we found and shared information. But Google keeps changing the ways we search/find and will keep doing so. Think big fat data. Think fast data. Think AI and semantic. Think context, location, touch, voice and so much more.
     
    However, the essence remains: people will find information on their terms and relevance, in the broadest possible sense, should prevail with choice as a key element (if not we would end up in an information prison and sometimes it seems we start getting there). In this and many other senses, content marketing, when approached in a strategic way, and search engine optimization are tightly connected but they are not one and the same despite all the “this is the new that” mantras, even if the search dimension (from keyword research to content optimization) plays a key role in defining a decent (digital) content marketing strategy.Here are some other reasons why search engine optimization remains so popular :

    Search Engine Optimization - A Customer Centric and Connected Approach

     

    The majority of buyers use search engines during their journey across various stages. In fact, most buyers at one point or the other use search to find relevant information in a commercial context.Search engine optimization is cost-effective and, when well done, leads to good conversions and other marketing results.Emerging digital technologies enable new ways to optimize the position of an online destination in organic search results and go beyond search in the strict sense, including for instance social interaction.
     
    As search engines have continued to update their algorithms on one hand and ‘punish’ spammy SEO tactics on the other, the search engine optimization community has been analyzing the impact of all these changes and so-called ‘black hat’ SEO practitioners (or frauds) always came up with new ways to circumvent the latest changes. Now a days, SEO Service is very important for increasing the traffic on the site and for improving the ranking .There are several companies which provides above discussed services like Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.
     
    However, what’s most important – and this doesn’t mean that more technical aspects aren’t important but we shouldn’t be obsessed by them – is that a customer-centric and connected approach towards SEO has always worked, certainly with a focus on relevant and useful content (one of many reasons content marketing is often confused with SEO today). In fact, such an approach works everywhere and across all tactics as we see over and over again.

    More technical-oriented SEO practitioners will probably throw lots of terms at you and disagree with some statements. It’s good to apply some technical aspects and if you fully take care of your content for instance, knowing some of them will certainly help.But nothing beats a customer-centric and connected approach. And, yes, content is essential in it, as long as it’s darn relevant.

    9
    Feb, 2017

    How to Write Compelling Blog Headlines

    How to Write Compelling Blog Headlines | Content Marketing

     

    Keyword Research can help – screenshot Scribe Your blog headline plays an important role in an age of tweets and snackable content. If your content is relevant, it will be read, found and shared. Not everyone is looking for quick and easy reads as our blog proves. However, if your blog headline is compelling and optimized for the way people search, what they search and the keywords that help you achieve your goals, you’ll simply do better.  


    Probably, you’ve heard the famous words of David Ogilvy before: on average, five times as many people read the headlines as read the body copy. His conclusion: unless your headline “sells,” you have wasted 90% of your money.
     
    David Ogilvy talked about sales and letters. These days, the sale is often indirect. Corporate blogs serve many other goals. If they are not achieved, you’ve wasted money as well. More importantly: if the content you promise in your blog headlines is not relevant, you’ve wasted time of the people you wanted to engage and who trusted your blog headline.
     
    You can write the most interesting and best content in the world but if your blog headline doesn’t attract attention, appeal and convince people to read on, you miss out on huge opportunities.An Individual must go for content marketing service as discussed above that quality content is very important . You wouldn’t be doing yourself, your content and your readers a favor, right? Blogger Brian Clark says that “on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”  Your blog headlines serve different goals and there are various elements to take into account before you start: your ‘targeted readers’, your goals, relevance and how people look for content.
     
    Note that your blog headline often determines whether your blog will be shared on social networks too. Believe it or not: sometimes people share content via social networks without even having read it.

    A. When and why do you write a good blog headline?

    If an individual want to promote their website or want to increass traffic of the site. Then one should go for Content Marketing Service and Social Media Optimization Service .Social Media Optimization Service helps in promoting website through social media networking sites and Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

    There are several companies which provides above discussed services like Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.
     
    Some people advice to write some headlines before actually starting to write and as soon as you have a basic structure of your blog post. Writing several blog headlines allows you to let them sink in for a while and take time to pick the best one. Other people advice to write the headline after you wrote the actual blog post. Often your post will be somewhat different than you first set out. The writing process brings new ideas. It’s often also better if you are a very result-oriented and work a lot with keywords, bullet points and strong ideas in your text. Furthermore, in a business context, blog posts often are used in a content marketing strategy whereby content, including blog posts, is produced for different stages and touchpoints in the customer journey.
     
    In most cases, search engines are the main drivers of traffic towards your blog post. Understand what people are doing on search engines before they discover your blog post. On search engines people predominantly seek an answer to a question. When they enter a search phrase, they expect the results to correspond with what they want. Your blog post title is a promise that ensures them your post provides an answer. That’s relevance and search engines care about it a lot as well. There is nothing worse than a title that leads to content that doesn’t live up to the promise in the title. This goes for blog posts as well.

    B. Be clear about your goals
     
    Blog posts don’t always aim to provide answers but can also focus on sharing stories or sparking debate, for instance. The questions search engine users want answered are not always answers to business questions either. They can look for more information on your business, interesting use cases, data for a report they are writing, discussions on any given topic, etc.
     
    Make sure your blog headline is clear about that too. Add words that describe the scope of your blog post and match the intent of the people you wish to reach. If it’s a blog post containing good research data, use words saying so. Again: it’s about relevance.

    C. Dare to be specific and drop the traffic mentality in your blog headlines
     
    If it’s not relevant to what you aim for, it makes no sense to blog at all. You optimize for the way people search, your goals and for the way search engines work. However, you also look at your goal. If your purpose is very specific, for instance, reaching out to a very particular niche target audience, chose keywords and titles that help you achieve that instead of looking at broad terms.
     
    Attracting the right readers for your goals is more important than just driving traffic. Use keyword research. Even if you know what terms people will use to find your content within that niche, you might find surprising variations that work better. Specific types of content marketing software, aimed at optimizing your content and blog posts (such as Scribe or InboundWriter (and SEO tools) help you in this regard. Also make sure what you need to engage readers through their journey across all touchpoints and stages and get inspired by what THEY want to get answers to their questions.

    D. The balance of personality and results
     
    There is a trade-off between results, personality and tone of voice. While most blogging experts look at driving traffic providing very specific tips on how to write compelling headlines, sometimes it’s better not to follow such rules. Be authentic and keep your personality and that of your brand in mind, including the tone of voice. After all, how many blog posts can be written providing “7 Tips to Boost your Twitter Following”? Choose a somewhat different approach allowing you to stand out. Competition is high on search engines and a “me too” approach is not the best. In fact, these types of posts with swinging headlines, little content and keywords competing for attention are less effective than many think, at least if you define effectiveness right. Is traffic what you really need? Or do you prefer leads/conversions/awareness/…?

    E. Get some social interaction in your headlines
     
    Blogging is social media. Dare to go beyond keywords as you find them with keyword tools. Look at what’s happening and trending in the social space by listening and understanding trends when thinking about your headline. Search and social are increasingly connected and interaction becomes more important.
     
    As said, search engines do everything they can to show more relevant results and social interaction is part of that. Your goal is to be relevant as well. Use a question in your headline to spark interest now and then.

    F. Persuading with blog headlines
     
    Your blog headline aims to attract but also to persuade. Good content is persuasive content. Knowing that many people don’t look beyond the headline, one of the roles of the headline is to convince them to read further. It’s an essential part of the ‘inverted pyramid’ style that is used in writing for the Web: key points and conclusions first, the rest after that.
     
    Persuasion is about the intent of your ‘targeted readers’ as well. Taking into account different scenarios, it’s a mix of rational and – mainly – emotional elements and words. There’s a famous saying: “words tell, emotions sell.” Promise to fulfill an emotional benefit. There are thousands of lists containing rational or left-brain words and emotional or right-brain words. If you have the time, learn some of them and inject them in your headline (and blog). However, first of all, know what persuades your specific ‘target audience’.

    9
    Feb, 2017

    Google Changes the Way people find Content and Information

    Google Changes the Way people find Content and Information | High Quality Content – Content Marketing

    Good content marketing is about providing the right content and information at the right time to the right people. That’s the essence. If you know who your buyers and target audiences are and how, when and where they look for information and find content, you have a strong basis. Google understands that and keeps taking important steps in making the way people find content much easier

    First of all, Google has rolled out its Penguin 2.0 webspam algorithm. As you know there has been a lot of rumor regarding these changes. Google’s Matt Cutts updated the marketing community, stating that the roll-out of the Penguin webspam algorithm is now complete. With the “new” Penguin, that contains this Penguin 2.0 webspam technology, Google took an important step in the many changes it planned.
     
    You can read a quick overview of some key elements to remember about the webspam update on Google’s Webmaster Central blog. Check out more about the timeline of the Penguin updates on Search Engine Land. And here is more about the update for content marketing.

    Content Marketing Builds your Business
     
    Even more important than the Penguin updates are the other innovations Google announced and started rolling out (in case you missed it, watch the video below this post). They deeply impact how people find content and information. The speed at which this will happen depends on the adoption by searchers, the different browsers and the evolutions of the technologies themselves.
     
    Yesterday, Danny Sullivan tested Google’s conversational search (only on Chrome now) and, even if it’s not perfect yet, you can see how this new way of searching will impact the way people find content and information. It gives searchers – and buyers – again more control to seek and find the right information themselves, rather than depending on what they get served.
     
    Asking what a good content marketing strategy is in Google conversational search

    Content Marketing Solution Providers

    If an individual want to promote their website or want to increass traffic of the site. Then one should go for Content Marketing Service and Social Media Optimization Service .Social Media Optimization Service helps in promoting website through social media networking sites and Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

    There are several companies which provides above discussed services like Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.
     
    We tested the new tool ourselves quickly by asking ‘what is content marketing?’ and got a spoken answer in return, based on the definition you see on top of the screenshot.
     
    When we asked ‘what is a good content marketing strategy’, no spoken results were returned but the organic search results showed up perfectly. And that, as such, is already a great thing.
     
    The future of how people will find content and information has started to change yesterday.  And if we know that most (B2B) buyers still use search as the primary information gathering channel in the online touchpoints of the buyer journey, that matters a lot. The search and content marketing platforms we use will soon have to adapt as well.The innovations Google rolled out and is rolling out in the future will continue to increase the importance of providing relevant content and information for the searcher and your target audiences. And that’s a good thing because it is what content marketing is really about.

    4
    Jan, 2017

    Website Content Writing & Management Services

    Web Content Writing

    There are three main reasons why you need to make sure your website content is of a high quality:

    1. To keep visitors engaged on your site as opposed to leaving it to find their information elsewhere.

    2. To get the point and or purpose of your products and services across to those visitors. You want them to buy from you, right?

    3. To promote relevant information to your chosen business niche, enhancing your authority and in the long run, your traffic flows.

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    27
    Dec, 2016

    Creating High Quality Content Marketing Strategy

    What is Content Marketing Strategy  

    Driving more traffic to your website is very important you have a great content marketing strategy. Having more traffic will give you more sales & user engagements on your product popularity. Also, don’t miss out powerful content marketing tools. This tools may help you to increase your content marketing strategy.  

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