31
Jul, 2017
Redefine What You Think About Article Submission With These Tips

Redefine What You Think About Article Submission With These Tips

Redefine What You Think About Article Submission With These Tips

Lots of folks think that article submission represents a tough realm of endeavor, but that is only true when knowledge is lacking. By gaining additional information about the subject of Content Marketing Service, the entire process becomes simpler. Redefine What You Think About Article Submission With These Tips, Keep reading this article for some useful article syndication tips.

Provide free short reports to try to get people to sign up to get your newsletter. You can write it yourself or hire someone else to do it. It should be about a relevant topic.

Avoid publishing identical versions of the same article across multiple indexes. Take advantage of several different indexes. There are countless ones available. One common temptation is to post one article over and over, across dozens or even hundreds of indexes. This is a major error; search engines are smart enough to detect this technique, and when they rank web pages, they will not count the links in these articles.

Start each article with a well-written, attention-grabbing paragraph. The opening paragraph of an article is the section of text that is most important to your readers and the search engines that index it. If you include some great tidbits in opening paragraph, it gets the readers’ attention and entices them to keep reading. Do not give up all your information, but give them teasers to keep them interested. You want them to read the rest of it, too.

Strike the right balance when putting keywords into an article. Both search engines and readers will reject your “article” if it includes a particular keyword over five times. Keep your keyword usage under 5 times in an article to ensure that you are not dinged by either the engines or your readers. Keyword usage is important, but the quantity is just as important.

There are many Content Marketing Strategy that you might choose to submit your articles to. Read through the submission requirements for article directories to maximize the results of your submission. Submission guidelines differ from directory to directory.

Engage your reader by starting off with a joke. Calibrate your humor with a friend or other family member, since some jokes fall flat in writing. Using appropriate material is the secret to writing a great article.

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Take the time to learn about the target audience you are writing content for. If your target is casual blog sites, make sure your content is short and personable. If your focus is professional sites, research your content well before writing it.

Formulate the body of your article as a numbered or bulleted list. Doing so gives readers an easier time going through and understanding the material. Separating your ideas by numbers or bullets calls further attention for the reader to read and remember the material that is organized in such a fashion.

Hopefully, after reading this article, you should feel a lot more relieved when thinking about tackling your Content Marketing Service Provider goals. The tips that you’ve read in this article will help you immensely. Redefine What You Think About Article Submission With These Tips, To ensure a good outcome from Digital Consultancy Services, you should find out as much knowledge as possible.

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    9
    Feb, 2017
    Best Tips for Effective Content Marketing on LinkedIn

    Best Tips for Effective Content Marketing on LinkedIn

    Best Tips for Effective Content Marketing on LinkedIn | Content Marketing Service

    Content marketing & content management in context Social content marketing : content tips for LinkedIn We often forget it but all social media channels have their own specific characteristics and types of usage. While most of us ‘simply’ share content on social platforms, we can do much better if we also optimize our content for those platforms. A few content tips for LinkedIn.

    Social Content Marketing - Content tips for LinkedIn Content Marketing Experience
    Just as we don’t only optimize content for search engines, we don’t only optimize for social platforms such as LinkedIn. However, when adding some context to what we share on LinkedIn or even by creating content within LinkedIn by tapping into the nature and usage of the “king of social content marketing platforms for the C-suite“, we can achieve a lot.
     
    Referring to the optimization for search engines example (you should optimize for people first), it’s at least as important to write, create, present, share and optimize content for the LinkedIn user and more specifically the people you are targeting for one reason or the other, for instance in LinkedIn Groups and even on your LinkedIn profile.
     
    In the presentation below, marketing automation vendor and inbound specialist BMS provides some content tips for LinkedIn and we added some more. 12 LinkedIn writing and content marketing tips .
     
    1. Timing matters –  Create and post content depending on the days and times the LinkedIn Groups you have joined or your own ‘communities’ are most engaged.
     
    2. Language and tone of voice – Keep in mind the tone of voice and speak the language your target audiences speak.
     
    3. Facts and data – Use facts and data in discussions or LinkedIn content, they tend to work well.
     
    4. Questions as a technique and a way to engage – Ask questions to drive interest when adding context to the content or discussion you share and now and then to spark debate. Also respond to questions in a relevant way, being someone who provides directions.
     
    5. Use the fields LinkedIn offers –  If you share content via LinkedIn, use the additional fields to provide context and ask a question as in the example below.
     
    6. Teasing words – When starting a discussion or commenting on one use words that spark interest (as in the example from the HubSpot Slideshare below, the words ‘secretly’, ‘bet’, ‘no idea’, etc.). 

    Content Marketing tips for LinkedIn Content Marketing Experience

     

    7. Social engagement – Add to a discussion in a positive tone of voice, even if you disagree or want to provide more context. Acknowledge the opinion and respect it. Thank for sharing it and add your two cents in an informative way (remember facts and data) without being pompous or showing off. Social Engagement Plays important role in promoting website . Social Media Optimization Service is a process of promoting website through social media networking sites .
     
    8. Content + content = 3 – Treat the words and sentences you use to provide context to content you share as content themselves. Be active, engaging, to-the-point, trigger emotions and reactions. Every sentence and often even word can make a difference.
     
    9. Don’t just share content –  Also actually create content within LinkedIn, for instance by launching a discussion based on a short message you put up in a Group (containing data or facts and – optionally – asking for opinions). Look at them as mini blog posts and treat them as such.
     
    10. Use visual and multimedia content – LinkedIn is about professional connections and interaction so it makes sense to use charts or Slideshare presentations and add them (with context) to profiles, Groups, etc.
     
    11. Be personal without being intrusive or all over the place – Passion is good, too much of it can scare people off. In the end it’s about business and the people in there are mostly business people too.
     
    12. Pay special attention to your LinkedIn profile and the words you use to be found, spark interest and get contacted. There are literally hundreds of blog posts just about that. And of course treat your LinkedIn company page with the proper compelling content attention.

    Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Social Engagement and Content Marketing both are important for the promotion of the website both plays important role and If an Individual want content marketing service, social media optimization service then they need not to worry .There are several companies which provides above discussed services .For example – Biphoo Marketing Solution (BMS) is one of the best service provider they provides services like SEO Service, SMO Service, Content Marketing Service, ORM Service, SMM Service etc.They provides different Digital Marketing Packages an individual can choose the package according to their requirements.

    9
    Feb, 2017

    How to Write Compelling Blog Headlines

    How to Write Compelling Blog Headlines | Content Marketing

     

    Keyword Research can help – screenshot Scribe Your blog headline plays an important role in an age of tweets and snackable content. If your content is relevant, it will be read, found and shared. Not everyone is looking for quick and easy reads as our blog proves. However, if your blog headline is compelling and optimized for the way people search, what they search and the keywords that help you achieve your goals, you’ll simply do better.  


    Probably, you’ve heard the famous words of David Ogilvy before: on average, five times as many people read the headlines as read the body copy. His conclusion: unless your headline “sells,” you have wasted 90% of your money.
     
    David Ogilvy talked about sales and letters. These days, the sale is often indirect. Corporate blogs serve many other goals. If they are not achieved, you’ve wasted money as well. More importantly: if the content you promise in your blog headlines is not relevant, you’ve wasted time of the people you wanted to engage and who trusted your blog headline.
     
    You can write the most interesting and best content in the world but if your blog headline doesn’t attract attention, appeal and convince people to read on, you miss out on huge opportunities.An Individual must go for content marketing service as discussed above that quality content is very important . You wouldn’t be doing yourself, your content and your readers a favor, right? Blogger Brian Clark says that “on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”  Your blog headlines serve different goals and there are various elements to take into account before you start: your ‘targeted readers’, your goals, relevance and how people look for content.
     
    Note that your blog headline often determines whether your blog will be shared on social networks too. Believe it or not: sometimes people share content via social networks without even having read it.

    A. When and why do you write a good blog headline?

    If an individual want to promote their website or want to increass traffic of the site. Then one should go for Content Marketing Service and Social Media Optimization Service .Social Media Optimization Service helps in promoting website through social media networking sites and Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

    There are several companies which provides above discussed services like Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.
     
    Some people advice to write some headlines before actually starting to write and as soon as you have a basic structure of your blog post. Writing several blog headlines allows you to let them sink in for a while and take time to pick the best one. Other people advice to write the headline after you wrote the actual blog post. Often your post will be somewhat different than you first set out. The writing process brings new ideas. It’s often also better if you are a very result-oriented and work a lot with keywords, bullet points and strong ideas in your text. Furthermore, in a business context, blog posts often are used in a content marketing strategy whereby content, including blog posts, is produced for different stages and touchpoints in the customer journey.
     
    In most cases, search engines are the main drivers of traffic towards your blog post. Understand what people are doing on search engines before they discover your blog post. On search engines people predominantly seek an answer to a question. When they enter a search phrase, they expect the results to correspond with what they want. Your blog post title is a promise that ensures them your post provides an answer. That’s relevance and search engines care about it a lot as well. There is nothing worse than a title that leads to content that doesn’t live up to the promise in the title. This goes for blog posts as well.

    B. Be clear about your goals
     
    Blog posts don’t always aim to provide answers but can also focus on sharing stories or sparking debate, for instance. The questions search engine users want answered are not always answers to business questions either. They can look for more information on your business, interesting use cases, data for a report they are writing, discussions on any given topic, etc.
     
    Make sure your blog headline is clear about that too. Add words that describe the scope of your blog post and match the intent of the people you wish to reach. If it’s a blog post containing good research data, use words saying so. Again: it’s about relevance.

    C. Dare to be specific and drop the traffic mentality in your blog headlines
     
    If it’s not relevant to what you aim for, it makes no sense to blog at all. You optimize for the way people search, your goals and for the way search engines work. However, you also look at your goal. If your purpose is very specific, for instance, reaching out to a very particular niche target audience, chose keywords and titles that help you achieve that instead of looking at broad terms.
     
    Attracting the right readers for your goals is more important than just driving traffic. Use keyword research. Even if you know what terms people will use to find your content within that niche, you might find surprising variations that work better. Specific types of content marketing software, aimed at optimizing your content and blog posts (such as Scribe or InboundWriter (and SEO tools) help you in this regard. Also make sure what you need to engage readers through their journey across all touchpoints and stages and get inspired by what THEY want to get answers to their questions.

    D. The balance of personality and results
     
    There is a trade-off between results, personality and tone of voice. While most blogging experts look at driving traffic providing very specific tips on how to write compelling headlines, sometimes it’s better not to follow such rules. Be authentic and keep your personality and that of your brand in mind, including the tone of voice. After all, how many blog posts can be written providing “7 Tips to Boost your Twitter Following”? Choose a somewhat different approach allowing you to stand out. Competition is high on search engines and a “me too” approach is not the best. In fact, these types of posts with swinging headlines, little content and keywords competing for attention are less effective than many think, at least if you define effectiveness right. Is traffic what you really need? Or do you prefer leads/conversions/awareness/…?

    E. Get some social interaction in your headlines
     
    Blogging is social media. Dare to go beyond keywords as you find them with keyword tools. Look at what’s happening and trending in the social space by listening and understanding trends when thinking about your headline. Search and social are increasingly connected and interaction becomes more important.
     
    As said, search engines do everything they can to show more relevant results and social interaction is part of that. Your goal is to be relevant as well. Use a question in your headline to spark interest now and then.

    F. Persuading with blog headlines
     
    Your blog headline aims to attract but also to persuade. Good content is persuasive content. Knowing that many people don’t look beyond the headline, one of the roles of the headline is to convince them to read further. It’s an essential part of the ‘inverted pyramid’ style that is used in writing for the Web: key points and conclusions first, the rest after that.
     
    Persuasion is about the intent of your ‘targeted readers’ as well. Taking into account different scenarios, it’s a mix of rational and – mainly – emotional elements and words. There’s a famous saying: “words tell, emotions sell.” Promise to fulfill an emotional benefit. There are thousands of lists containing rational or left-brain words and emotional or right-brain words. If you have the time, learn some of them and inject them in your headline (and blog). However, first of all, know what persuades your specific ‘target audience’.