Off-page SEO Optimization Services The Magic Of Link | SEO Packages
Links, links, links, this is the essence of what most people consider SEO. When a person mentions that they are looking for a Top Local SEO Services Orlando that they will be able to rely on, they are likely looking for links. Off-page SEO Optimization Services. This is because links have formed the very basis of SEO. What happened is not simply a coincidence. Search engines needed a way in which they could rank the value of a website. This proved to be one of the hardest, yet intuitive ways in which to rank a website.
The Circumstances
Imagine, two websites that are exactly the same trying to compete against one another. Sure, now duplicate content may play a big role in which site would be a success, but there is a great deal more to the process as well. Before duplicate content, it would be a simple coin toss to decide which site was worthy of a higher ranking. Off-page SEO Optimization Services. With all things being equal, search engines needed a way in which they could take an outside source to actually figure out where a website should rank in the results. They created a popularity of sorts and this is what most Affordable SEO Service Provider Orlando will be dealing with.
Breaking The Tie
The tiebreaker amongst rankings must come from a source that is independent of the site itself. This is where links came into play. Google decided that their algorithm would be different from every other search engine. With this meant that an Orlando SEO Consultant would have to work in a whole new way. This was because links that were directed at a website were now given value. Google decided that these links would count as a measurement to evaluate how to rank a website.
Anchor Texts
A Best SEO Service Agency Orlando will have to get links that are beneficial to the optimization of a website. What this means is that the anchor text must correlate to the keywords that are trying to be attained. For instance, links with the anchor text of SEO companies in Orlando would help a site achieve higher rankings for that respective phrase. This was something that people learned about early on. Rankings can be gained with just this alone. Now, however, there were many people that would point thousands of links to their pages so that they could inflate their rankings. This worked very well for quite some time, but it was a gimmick that people knew would eventually fail.
Diversity
With the manipulation of search results happening so frequently, search engines became privy to tactics that people used to gain such high rankings. While the matter is quite in-depth, the moral of the story is that the easy ways to get thousands of links will ultimately lead to failure. This also led to many people being hit with what is considered an over-optimization penalty. In a natural world, websites would not all link to one website with the same exact anchor text. This also has to be factored into an Orlando SEO Service Package because optimizing now has to be done in a matter that is natural and not forced.
