How to Utilize Press Releases in the Social Media Age | About Press Releases
Recently I came across a really fun read on Kim Werker’s website About Press Releases. Utilize Press Releases in the Social Media Age, As a blogger, it resonated with me, and as a social media type, it really got me thinking about how and when press releases are appropriate and what else your company can do to get the word out. By following a few simple guidelines, the time and effort you spend on a press release can be well worth it. Coverage from the press shouldn’t be looked at as Best Banner Advertising Services so much as a way to promote your company and your brand. If you want to advertise, buy space and create your own message.
There must be news. Launching a new product, launching an online store, opening another location. These things are all newsworthy items that a journalist might want to cover. Remember, journalists are not in the Local Business Listing to selling your products. They are in the business of bringing news to their readers. Spell check isn’t optional. Your press release should be well-written and grammatically correct.
Nothing says “I didn’t take this seriously” like a typo. And if you’re not taking it seriously, then how should the person you’re sending it to take it? Submit with care. Sure, you can Submit your Press Release widely to a site like PR.com; it will probably get published on the website and maybe it will get picked up by a news outlet. But if you’re looking for real coverage from real media, you need to be selective and remember there is a person on the other end of your Electronic Communication. Be polite and submit only to the outlets you think would be interested.
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Be prepared. Ideally, the press release you submitted garners some interest, but any news organizations worth its salt isn’t going to print your release and call it a day. You might be approached for an interview or two, and you’ll need to be ready to talk about whatever is new and why you’re excited about it. Practice what you might say. If the owner of a business can’t articulate what’s important about the news, chances are the journalist isn’t going to try either.Don’t forget the Best Social Media Service Provider suggestions. Just because a news outlet can’t devote 500 words or a 30-second spot to your press release doesn’t mean it can’t Tweet about it. In addition to your press release, include suggestions for a Tweet or Facebook post.
Leave bloggers out of it. As Kim Werker said, “I am not a media outlet,” and neither are most other bloggers. Utilize Press Releases in the Social Media Age, If you would like some word of mouth spread through the blogosphere, you’ll have to spend some time and energy into finding the right bloggers and cultivating relationships with them. Look for a post coming soon about how to do that. If you have a relationship with a blogger, let them know your news with a quick, personal email and let them decide what they want to do with it.
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