Reputation Management
When you have a company, you have to know all the best ways through which you can make it more and more popular, so that it will develop and grow. In the society we live in today, the image that a company has on the Internet is possibly even more important than the one in the real world, due to the fact that this is the main informational source for consumers, for other business partners and for competitors. Therefore, the way in which a company handles their online reputation is very important. Online Reputation Management (ORM) is a modern practice, which has the main goal of analyzing Internet content, in order to find the positive and the negative sides of it. The results are viewed in the sense that negative content can ruin the reputation of the company and should, therefore, be removed in a way or another.