Biphoo seeks a dynamic Wed Developer for the Application Development & Systems Integrations team, who has a passion for technology that will be able to help develop our innovative technology solutions and work to continually improve the shared experience across our properties.

RESPONSIBILITIES

• Develop web properties and support existing web properties with a focus on Python-based
• Work on development and implementation of new features for existing properties.
• Work on maintenance of existing web properties.
• Closely collaborate with technical lead, develops and product and security teams.
• Adhere to our secure development lifecycle practices.
• Actively participate in refining internal development processes.
• Provide and maintain technical documentation for your work.

REQUIREMENTS / TECHNICAL EXPERTISE

• Bachelor’s Degree in Computer Science or equivalent experience.
• 5-8 years of related work experience.
• 3-5 years experience building Python applications (Django, Flask, Tornado).
• Strong Javascript knowledge with experience in frameworks like Backbone.js,React,Node.js,
• Experience with SASS, jQuery.
• Experience with HTML5, CSS3, CSS frameworks, responsive design, and developing for mobile.
• Knowledge of Linux shell scripting & CLI, Nginx Web Server.
• Strong version control experience with Git, Continuous Integration (Jenkins}
• Experience developing for Content Management Systems.
• Knowledge of caching servers.

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Biphoo is you looking for an Email Marketing Manager Jobs in New York, the Email Marketing Manager is a results-driven, data-oriented digital marketer who is accountable for the growth, health and deliverability of OpenSky’s permission media (email, push, SMS).

Responsibility 

• Email list health: monitor and maintain engagement groups to determine frequency
• Monitor daily email deliverability, working closely with our certification partner
• Manage the automated programs designed to welcome, provide valuable services
• Lead cross-functional teams in the planning, development
• Collaborate with other key OpenSky teams to create and enhance the value proposition of emails
• Create benchmarks and track performance across email count and engagement metrics.
• Vendor management as needed.

Experience:

• Bachelor’s degree, preferably in marketing
• 5-7 years of direct marketing experience in retail with an emphasis on email and mobile marketing
• Understanding of email fundamentals: CAN-SPAM
• Strong analytical and reporting skills with the ability to extract
• Demonstrated success within an e-commerce environment
• Technologically savvy and able to translate business requirements
• Managed vendor relationships effectively
• Review and modify SOWs and RFIs
• Strong creative, customer segmentation and analytical experience

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Biphoo Marketing Solutions is seeking SEO Specialists to join our New York office. The SEO Specialist supports the day-to-day management of SEO campaigns and delivering strong business results. This role is responsible for executing SEO strategies, ensuring that all SEO deliverables are executed on time and of a high quality.

Responsibilities

• Manage and execute multiple SEO campaigns
• SEO expertise for keyword research, On Page and Off Page Optimization
• Execute tactical and strategic deliverables around link building, content development, site analysis
• Manage day-to-day communication with client contact for all things SEO
• Perform analysis key performance indicators 
• Monitor trends on SEO best practices and techniques to ensure top website ranking

Competencies

• Proven track-record of increasing traffic, improving brand and site visibility
• Proven ability to manage multiple projects, drive hard to completion
• Manage client workflow and achieve on time delivery of projects and reports
• Expanding experience to encompass all points in the life cycle of a website
• Able to effectively identify site issues and opportunities

Experience

• Must have 1-2 years of experience with SEO, preferably with more than one client at once
• Practice of advanced SEO theory and applied techniques
• knowledge of HTML/CSS, basic server functions, and the definitions and SEO
• Proven knowledge of website technologies such as platforms and CMSes preferred
• PPC, Display Media, Affiliates, Feeds, Mobile, Social and Attribution
• Experience in multiple client verticals preferred

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Biphoo seeking a Marketing Specialist to join our team in New York City. The Specialist will work with the marketing team to understand the event and campaign objectives that help to reach the correct target audience(s) at the most optimal cost, then evaluate conversions/results and optimize the PPC campaigns on a daily basis.

Roles and Responsibilities:

• Latest Trends and best practices in SEM, SEO, Social Advertising, and Digital Advertising
• Build and implement approved media plans and digital campaigns
• Registration to our events through creation and project of multiple emails marketing campaigns
• Strategize and execute effective email marketing tactics through the use of a marketing automation system
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links and campaigns
• Work with marketing team to drive content creation and content programming

Requirements:

• SEM Experience LinkedIn, Facebook, and PPC campaigns to Google, Yahoo, and Bing.
• Solid understanding of performance marketing, conversion, KPIs
• Web site analytics tools & experience with bid management tools
• Experience with A/B and multivariate experiments
• 3+ years’ experience in a similar role working with email marketing and analytics
• A bachelor’s degree in marketing or relevant field of study
• Superb listening and communication skills and the ability to work
• A desire to be part of a fast-growing company
• Demonstrated willingness to be flexible and adaptable to change

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Biphoo Looking Java Web Designer Jobs for a lead role in the design, testing, and maintenance of internal and external web-based applications. Primary areas of responsibility include customer self-service applications and web-based interfaces into our subscriber management system for use by customer care agents.

Technical Skills:

• 10-12 years Java, J2EE, JSP development experience.
• 8+ years Java/J2EE design experience
• 9+ years MVC Framework experience: Struts2, Spring MVC or similar
• Experience in SOAP based Web Services Design, Testing, and Implementation.
• Experience in using SOAPUI.
• Knowledge of WS-Security Types.
• XML, XSL, processing/parsing.
• Experience with Automated Testing Tools like Selenium
• Strong structured methodology experience
• Strong J2EE/OO Design patterns experience
• Use of Unified Modeling Language (UML) to conceive technical design
• Knowledge of web security standards and how to apply them

Preferred Skills:

• Experience with rules engine like DROOLs
• Basic UNIX experience.
• Experience with REST based web services
• Source code control systems: Example – GIT.
• Continuous integration tools such as Jenkins.
• Experience with configuring and managing local Tomcat/JBOSS
• Build processes and Ant/Maven

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Biphoo seeking an experienced and knowledgeable Manager of Search Engine Optimization. The ideal candidate will have extensive experience working in the travel industry and with its products.

Responsibilities

• Build team of SEO specialists to drive quality content and increase sites organic traffic 
• Assess existing SEO and content strategies and introduce new tactics.
• Partner with external agencies/vendors to create, implement, and optimize natural search campaigns 
• Manage Ranking and Keyword status by producing keyword analysis
• Manage online content and ensure that all copy is engaging as well as user and SEO friendly.
• Researching and understanding the latest search engine algorithms, rules, techniques, and trends
• Responsible for creating annual/monthly goals, job descriptions and KRA for new and existing hires
• SEO industry and trends to ensure compliance and efficiency with the latest SEO guidelines and algorithms.
• Educate internal resources on the importance of SEO.
• Responsible for developing global SEO strategies, mobile and new line of businesses.
• Analyze opportunity for growing traffic
• Responsible for forecasting and budgeting; hiring, direct cost, and website traffic

Requirements

• BS in Marketing or related field; MBA or comparable work experience preferred
• 10+ years demonstrated e-commerce experience, with a minimum of 7 years of SEO experience
• International SEO experience
• Hands-on experience with Google Webmaster Tools or similar technology
• Demonstrated team leadership abilities
• Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions
• Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity

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Biphoo has long been the trusted resource for digital, products and services that promote the well-being of dogs and enrich the lives of their owners. The candidate will be charged with establishing the voice and direction of content for Biphoo web properties. The content editor will be expected to oversee the execution of all content. This person should be well versed in dog ownership and have an insatiable drive for breaking stories and finding unique ways to talk about issues trending around the internet.

RESPONSIBILITIES

• Manage 3 direct reports; two editors and video production intern
• Responsible for executing content strategy
• Set strategy and execution for content syndication
• Oversee video production efforts both internally and through external agencies
• Analyzing website and traffic analytics and identify opportunities to optimize content, user experience and keyword
• ranking and website engagement
• Employ strong project management skills including the ability to independently manage multiple projects and complete projects to schedule

Position Requirements

• Degree in journalism, English, marketing, digital media, or related field preferred
• Experience in editing native content and writing for SEO
• Minimum 5 years’ experience blogging, writing or editing in a newsroom or team environment with attention to detail and deadlines
• Expert-level knowledge of AP Style, grammar, and punctuation rules
• Knowledge of publishing workflows, social distribution methods, and content strategies.
• Background in video production a plus

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