The Impact of Best Social Media Marketing Services
For many companies this is simply an area that they are not comfortable with as it sits outside their own “zones of expertise.” Best Social Media Marketing Services, Management need to realise very quickly that once a story is on the web, it stays on the web for many years and potential customers doing a very simple search can find out a lot about your company.
Technology is now available to trawl the Internet for any mentions of your company or brand and monitor the conversations going on. We can even categorise these conversations by “Sentiment” as to whether they are positive, negative or neutral mentions. In fact, a simple search on Google for your company/brand name and obvious keywords on the main Best SMO Service Provider search, will give you some idea on the volume of information people can find out. But then what? Well in today’s world, if you know people are talking about your brand, then it follows that it’s imperative that you must enter a dialogue with them.
An unhappy customer sent an email to your Managing Director last week, asking for a refund on the basis that your company had not performed against their promise. The MD did not reply personally, he simply forwarded it to customer services, which had many other things to do as well that day.
As a result, they believed that they had been treated shabbily. In the good old days, they may have thought about the small claims court, watchdog or some such redress. But in today’s computer savvy world, the first thing they want to do is express their anger quickly and in particular, let every other Social Media Marketing Company know how badly they have been treated and that they didn’t think that they got value for money from your company. So they write the whole story in their blog, comment on other peoples blogs, start a forum thread on a consumer watchdog website, take a video of the problem.
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“Building a traditional communication strategy and internal process to ensure a positive customer experience is hard work for any company. It’s always been easier to run another good advert, issue a ‘testimonial success’ press release, or hold a press conference to tell people how good you are. It’s always been a lot easier for a company to talk, than to listen to its clients. However your customers simple “Word of Mouth” communication habits have become more sophisticated, they are now Best SMM Service Packages about you, so the burning question today in many boardrooms is “what’s that?”.
Every company now needs to contemplate how they should manage user feedback on their products and Best Social Media Agency in this very public arena. The power has since the creation of the “blog” shifted to the consumer and there needs to be high recognition that to protect your brand you need to do something and quickly?
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