SEM, PPC, and Paid Search Marketing Explained

Two of the main methods that are used these days of properly making your website is called SEM (Search Engine Marketing) and SEO (Search Engine Optimization). While both of these methods may sound similar if anyone ever tells you that they are, you know right then and there that the person you are talking to does not know what they talking about. If you find this information on someone’s website, your best bet is to simply close that screen and have a look at what our professional, a Paid Search Marketing Company can do for you and your website with our SEM solutions.

Now, while the names are both similar, SEO and SEM have one major thing that makes them different from one another. SEM most often takes advantage of paid forms of advertisement to get the word out about your website and the products or services you are offering your customers.

Our SEM specialists can do one of two things for you. If you are currently running a SEM campaign, then we can look over what you currently have in position and offer strategies that will increase your return on the money you spend. If you do not have a current SEM campaign running we would be more than happy to talk with you about several available options to once again ensure the money you spend on the advertisement is money well spent.

One of the worse things someone can do is get hooked up with a SEM service that knows little or nothing about what they are doing other than going and putting up a few poorly thought out PPC campaigns that only seem to have you throwing you money out the window without much in the way of sales and customer interest in what you have to offer. They may even be having you pay for ad’s for places you don;t even ship to or during times of the day when your greatest customer base is busy at work or is even asleep.

While a PPC and Adwords campaign is the most common form of SEM, it is not the only kind. What they all have in common though is that they all require careful planning with the right tools in order for them to actually make a return and then some on the initial investment. Sales that come directly from this form of advertisement is not the only way SEM benefits you and your companies website.

A SEM campaign that works correctly will also bring your websites rankings up within the search engines, over time bringing more organic forms of traffic to your site. Also, the links that are made are oftentimes considered to be good backlinks depending on where they come from. This has the effect of increasing your websites page rank thereby increasing it’s ranking in the search engines once again. What this means for you is that when someone does a search for something online that you provide, the better your page is ranked, the closer it is to be on page one for that search. And because %80 or more of your organic traffic comes from the search engines, this will bring in more free traffic to your website over time.

Now, you do have a few choices when it comes to PPC, Adwords and other forms of SEM. You can start from scratch with absolutely no idea what to do and hope the process of trial and error eventually yields some good… until the algorithm gets changed on you.

Your next option is to hire someone that has little or no experience due to over-hyped ads and sales pages in the hopes they will be able to do better than you can on your own and actually see a return on your advertising investment.

But as any good business owner, you will want to make sure that you will be able to get the biggest bang for you buck when it comes to SEM. And the only way to truly do that is to take advantage of trained SEM professionals that know what they are doing and can make your money work hard for you in a customized SEM campaign.

This is why those of the PPC Management Department will take the task at hand seriously, looking for the ever available option that will provide you with short term and long term success. So leave the hard work up to us and allow us to give you the great results you deserve with as little risk as possible.