Digital Marketing Overview | Digital Marketing Services
Digital Marketing Overview, In summary, digital marketing is promoting your services, product or brand through the channels available on one or more electronic devices such as PC, smartphone, tablet or laptop. It involves using channels and methods to interact with consumers in real time. As a result it allows for instant feedback from marketing campaigns. The magic of digital marketing is that it allows you to collect, track and measure data. You can check the definition of digital marketing on Wikipedia for more elaborate detail.
The main difference between digital and traditional marketing is that the methods involved in traditional marketing are very expensive and there is no instant feedback. Also, it allows for only one way communication. Traditional marketing methods such as radio, TV, print, and billboard ads are very expensive, thus making it more difficult for small business’s to use these methods. However, digital marketing tools are available to everyone and as it is less expensive, this also means it is more competitive. As Traditional marketing is all about creating an image/brand, digital marketing is more focused on customer experience and engagement.
What are the main channels used in digital marketing
Search engines
Company website
E-mail Marketing
Social Networks
Instant Messengers
RSS
Podcasts
Mobile phones/ Tablets
Video and Online Games
In recent times, Smartphones and tablet ownership have become the norm making this marketing channel a growing trend. Also, social media has been explosive over the last few years and platforms such as Facebook, Twitter, Digg etc have become crucial and valuable digital marketing tools . The internet is perhaps the main channel more closely associated with digital marketing. There are others such as wireless text messaging, mobile instant messaging, mobile apps, podcasts, digital television and radio channels, etc.What does a Digital Marketing Agency / Marketer do?A Digital marketer will analyse and check things like what type of visitors engage with your site, how long do they stay on your site, did they take any action such as subscribing to a newsletter or buy a product, and what type of content works or doesn’t work on your site, etc. Digital Marketing Service is best service or technique of promoting websites .
They need to be competent in the following areas:
Developing a marketing strategy
Domain and web host registration
Search Engine Optimisation
Content planning
Keyword research tools
Copyright expert
Detect plagiarised content
Online advertisement
Expert in social media platforms
Exploit digital images and video content – they should know where and when to use images/videos
Expert in digital analytics – measuring and analysing data
Expert in Google Webmaster Tools and Google Analytics – Monitor and Analyse Data
Today, nearly everyone has access to the internet which means that enormous amounts of data and information is available at the click of a button. More and more people are buying tablets and smartphones and more recently cloud computing is providing cheap computing power, therefore people are empowered with more information than ever before. Because of this, one of the most important skills in digital marketing is the ability to properly measure and analyse data. A Digital marketing campaign is worthless without data analysis. Remember, valuable information means making smarter decisions.
Any business should start with a measurement plan. This plan should define their business goals. After implementing the plan, they need to have skilled resources available to collect the data, process it and convert it into valuable information. There should be a good infrastructure in place to collect and distribute data. They need to have the skills to analyse and interrupt that data. Any business will then be able to make informed decisions about what they should be doing online to understand and communicate with their customers. All this can be overwhelming to any small business, and this is one of the reasons why many small business’s outsource this work to an agency.
A business needs to discover all the ways they can communicate and engage with their customers, measure the effectiveness of their engagements, and make sure that the correct actions are taken based on the data to improve the business goals. To do this, a business needs to have the right people, processes and technology in place. This is where the field of digital analytics comes in, and in my opinion it is the most crucial part of any digital marketing campaign.There are several companies which provides Digital Marketing Services Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.
Digital Marketing Success
There are three main points to Digital Marketing Success
Manage and analyse complex customer engagements and relationships across a multitude of channels.
Initiate dynamic customer interactions and be able to respond to them.
Convert data into valuable information. As I wrote earlier, valuable information means making smarter decisions.
What I have discussed is a short overview of digital marketing. I would be interested in your thoughts about digital marketing and what you think of the digital marketing trends today.