Google Changes the Way people find Content and Information | High Quality Content – Content Marketing

Good content marketing is about providing the right content and information at the right time to the right people. That’s the essence. If you know who your buyers and target audiences are and how, when and where they look for information and find content, you have a strong basis. Google understands that and keeps taking important steps in making the way people find content much easier

First of all, Google has rolled out its Penguin 2.0 webspam algorithm. As you know there has been a lot of rumor regarding these changes. Google’s Matt Cutts updated the marketing community, stating that the roll-out of the Penguin webspam algorithm is now complete. With the “new” Penguin, that contains this Penguin 2.0 webspam technology, Google took an important step in the many changes it planned.
 
You can read a quick overview of some key elements to remember about the webspam update on Google’s Webmaster Central blog. Check out more about the timeline of the Penguin updates on Search Engine Land. And here is more about the update for content marketing.

Content Marketing Builds your Business
 
Even more important than the Penguin updates are the other innovations Google announced and started rolling out (in case you missed it, watch the video below this post). They deeply impact how people find content and information. The speed at which this will happen depends on the adoption by searchers, the different browsers and the evolutions of the technologies themselves.
 
Yesterday, Danny Sullivan tested Google’s conversational search (only on Chrome now) and, even if it’s not perfect yet, you can see how this new way of searching will impact the way people find content and information. It gives searchers – and buyers – again more control to seek and find the right information themselves, rather than depending on what they get served.
 
Asking what a good content marketing strategy is in Google conversational search

Content Marketing Solution Providers

If an individual want to promote their website or want to increass traffic of the site. Then one should go for Content Marketing Service and Social Media Optimization Service .Social Media Optimization Service helps in promoting website through social media networking sites and Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

There are several companies which provides above discussed services like Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.
 
We tested the new tool ourselves quickly by asking ‘what is content marketing?’ and got a spoken answer in return, based on the definition you see on top of the screenshot.
 
When we asked ‘what is a good content marketing strategy’, no spoken results were returned but the organic search results showed up perfectly. And that, as such, is already a great thing.
 
The future of how people will find content and information has started to change yesterday.  And if we know that most (B2B) buyers still use search as the primary information gathering channel in the online touchpoints of the buyer journey, that matters a lot. The search and content marketing platforms we use will soon have to adapt as well.The innovations Google rolled out and is rolling out in the future will continue to increase the importance of providing relevant content and information for the searcher and your target audiences. And that’s a good thing because it is what content marketing is really about.