Onsite Ranking Factors

There are a number of factors that we check when we analyze your websites onsite optimization once keywords have been researched or agreed on:
 
– Your tagging. Header tags and Alt tags. We make sure they all contain relevant and search engine friendly wording.
– Page titles
– URL’s (subdomains)
– Content length, contents. We also look at relevancy, spelling, grammar, reader value.
– Code errors on the page.
– Internal links are all active, hitting the relevant pages.
– Images are used when required.
– Sitemaps are added to the site, analytics software too.
– Download speeds are good.

 
The overall strategy is to make your pages not only search engine friendly so they are easier to index, but also engaging to your visitors and able to convert them into paying clients or customers. There are two things that are going to happen if you do not take care of the onsite SEO regarding your website:
 
1. Search engines will struggle to rank the page highly as they will not be able to crawl it properly. It also makes them think the site is of poor quality. 

2. You will have high bounce rates, (and no not the good kinds), as pages/content are not able to hold the attention of those visiting them.Before you even begin to look at any offsite marketing and promotion you need to “get it right onsite” first!Here are some helpful hints for your onsite SEO 
 
3. Make sure you have at least 250 words per page of useful engaging content/information. Even if you have hundreds of pages on an e-commerce site
 
4. Do not keyword stuff or rely on LSI, (Latent Semantic Indexing) to try and play the search engines into ranking you higher. Just write openly and with as much information as you can about the topic relating to any keywords you are targeting.
 
5. Make sure you use H tags for headers, Alts tags for images added, (not all of them have to be alt tagged, maybe 50%).
 
6. Make sure page titles are relevant to any keyword being targeted. Make sure they are also relevant to your content too.
 
7. Check spellings and grammar, if necessary hire an editor.
 
8. Add infographics and images to break up any content.
 
9. Interlink relevant pages, 2 links for every 500 words on a contextual level. If you need to add any tabs or alter the design of your site to link to other pages do not be afraid of doing this. Useful onsite links will help to keep traffic flowing from one page to another where relevant.
 
10. Make sure your website is set up to offer plenty of content for any keyword targeted. Make sure that visitors can get from one page to another quickly and easily. You only have a couple of seconds to hold the attention of someone visiting your site nowadays, make a good first impression.
 
11. Make sure that you have share bars added to each page that is attached to your social media platforms to gain shares and social activity.

Are blogs important for onsite SEO? 

Any online marketing service not advising you to make sure that you have a blog attached to your site to add content to regularly is letting you down. Blogs are a great way to add new content, based on news, products or just general information regarding your business niche. You can share information among your social platforms as soon as it is written. Sites that update their content regularly will get pages indexed a lot quicker and be visited more often by the search engines to assess their site. There are many companies which are into the Digital Marketing and they provide several services like SEO Service, SMO Service , PPC Service and Reputation Management Service, Brand Building. For example – Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management, SEO-compliant Website Design and Development.