Online Reputation Management
Online reputation management is not just for large companies and public figures which have to deal with scandals and rumors on a constant basis. It is not a vanity or luxury, either. The online reputation management of a business, regardless of the size of that business, has grown to be a necessity in the times that we live in when the Internet is at the tip of everyone’s fingers.
Think about it this way. Anyone can look your business up online, on search engines such as Google, Yahoo!, or Bing. Nowadays, people are starting to be more diligent, so no wonder they do their research before opting for a certain product or service. If they Google your business and the only positive information are brought up in the search engine result pages, then you are safe. If on the other hand, they come across negative listings and bad reviews, then the online reputation of your brand is very likely to go down.
Moreover, small businesses such as dental practices or coffee shops face serious competition and have to bring in new customers at all times. In order to do that, you need to be visible. Not only do you have to be present in the online world, but you also need to be visible in search engine result pages. This can be done by monitoring the Internet and emphasizing positive coverage.
As the manager of a small business, you probably cannot afford to hire an online reputation specialist. Maybe you do not even want to spend your money on that. Regardless of the case, know that you can now be your own Internet reputation expert in 3 easy, cost-effective ways. Here is what you need to do:
1. Know your business reputation in the online world.
This is the easiest thing you could do to protect the online reputation of your business. Monitoring what people say about your business’ products and services is important not only to get informed and be in charge but also to see what should you do next. Google Alerts will come in very handy in this matter since it is one of the best free monitoring tools you could use. By using it, you will be notified by means of alerts every time the name of your business is mentioned in the news, blogs, videos, or discussions section. Paying attention to social networks such as Facebook and Twitter is also a great idea.
2. Become active on social networks
Speaking of social networks, your presence in social media is also very helpful if you want to maintain a strong Internet reputation. Social networks allow you to interact with customers and keep them up to date with the latest news and products. You will also have the chance to respond to customer feedback just like you would in the real world. Just make sure to respond to your customers, regardless of whether their feedback is positive or negative. Getting active on social media is a good advertising move, as well. Moreover, it will populate search engines with positive content. And let’s not forget that claiming your company’s name on social networks will prevent your “enemies” from seizing it and using it against you.
3. Create positive content
Stop being concerned with burying bad reviews and listings. You need to start concentrating on creating positive ones. You must, therefore, understand that a bad review listed on page 7 of a Google search, for instance, is much less significant than a positive 1st-page listing. What’s on the first page counts, do not forget about that! This is why you should start “inundating” search engines with as much positive content as you can.
There are two ways of doing Online Reputation Management First a person can be your own Internet Reputation Expert or Second is to hire an Online Reputation Management Company for example- Biphoo Marketing Solution (BMS) is a service provider company and them sure about the results by making your website rank well in Google and also about the other prime search engines for the desired keywords.