Online Reputation Management | How It Improves Your Company’s

It is no secret that the internet is where the vast majority of people around the world seek out information, whether to research a subject, make a purchase, or hire an employee. Most of this activity starts with the major Search Engine Optimization in New York which have now become the “front line” in the competition for purchasing dollars, market share, branding, and more. It is also here, at the search engine level, where both individual and corporate reputations bear the brunt of negative attacks. The anonymity provided by the internet allows for false accusations, lies, smear offensives, and the like without the fear of recrimination for those that spread the negative campaigns.

The problem is that even for companies, brands, and individuals with pristine reputations, a negative PPC Campaign can be either perceived as true or at the very least sew doubt in the mind of the person reading it. In many cases it doesn’t even matter if the posts sound smart, factual, or idiotic. In today’s economy, where consumers are watching every dollar, you don’t want a potential buyer of your product or service to see a negative post and decide to “keep looking”.  

Whether the information is being disseminated by your competition, a disgruntled ex-employee, or for personal reasons the fact is that your reputation is at risk and you could be losing money and opportunities because of it. Once begun, offensives such as these don’t just go away. You have to react, and the reaction must be taken immediately.
Reacting to these types of campaigns is where Reputation Management in New York. thrives. Acting on your behalf, their first step toward countering any negative campaign is to perform an in-depth analysis to determine the nature of the attack. This analysis first covers where comments were posted and when they were made.

How they were posted is an additional factor in the study. The second step of the counter-offensive is to develop a strategic plan. A team, with expertise in the type of attack you are experiencing, is put together to execute the plan. Once the team and the plan are set, action is taken. t Counter offensives executed by Reputation Management. are well thought out and multi-faceted. For example, where copyright laws are being infringed the team will utilize legal measures to remove negative content. Search engine optimization is also utilized to boost the rankings of positive postings found elsewhere on the internet or created by the team at Online Reputation Management .

These techniques employ well written, fact based, intelligent commentary to rebut often baseless blather. The strategies also use quantity of positive articles to drown out the negatives. Often, by sheer numbers alone, negative campaigns can be made to “disappear”. Regardless of time, Business Listing in New York stays with their strategy until the positives of you or your company win out.

The internet, and specifically the major search engines optimization like Google, Yahoo, and MSN, is the new battleground where reputations, brands, and companies are fought over every day. Should you or your company be subjected to any kind of negative campaign you need to have a strategy to counter it. With Reputation Management on your side that strategy will be executed to its fullest.

Online Reputation Management – Customer Interaction Platform

A negative attack on you or your company’s website Search Engine Optimization in New York at any from many directions. Posters on blogs, forums, and websites can hit and run with impunity on one site and come back to do the same thing on another one. Even with no validity, a negative posting campaign can taint a reputation within hours of its initiation, sewing doubt and uncertainty about you or your company’s integrity, products, or services. Containing and countering PPC Campaigns in New York like this takes experience, skill, and the ability to act quickly and with precision.

Reputation Management in New York develops and implements proven strategies using a three step process. Analysis We act quickly to determine the where, when, and how of the attack. Analyzing where the posts are being seen, when they hit, and how they’re being disseminated sets our course of action. Who owns or has access to the sites, blogs, and forums will usually give indications on the nature of the attack whether it’s coming from a competitor, disgruntled ex-employees, or any other source. At this point, we’re going after the names responsible for the PPC Campaign.  

We’ll next assess the extent of the damage to determine the size and force of the counter attack. Keywords are analyzed to see which ones are being used and whether those in use are high traffic words or more transitional in nature. We’ll then set our counter measures including legal action and Online Business Directory. Strategic Planning – We then assemble a team to execute the plan based on the skill sets required to achieve optimal results. Each team member is tasked with specific actions and expected outcomes. We keep you in the loop at all times so once set, we’ll meet with you to discuss our plan of action and get a sign-off.  It is at that time that we initiate our multi-faceted counter attack.

Taking Action Employing our network of legal specialists, we start removing negative content from the internet if there are violations on copy writing, trademarks, and/or business listing. Cease and desist orders and other actions are filed by qualified law firms where ever warranted. At the same time, Reputation Management in San Francisco begins posting positive commentary both on sites where the attacks have occurred and other sites which we may build ourselves. These new posts, along with existing positive commentary are search engine optimized to start showing up on the front pages of the major search engines optimization. Domain names and keywords may be purchased to facilitate the process as well. Once the attacks are quelled we remain vigilant, monitoring the web for any signs that posts may re-appear. We’ve got your back, and we make sure that your reputation stays above reproach.         

Why Need Search Engine Optimization and Online Reputation Management

Online reputation management has become a buzz word in the corporate world. The reason isn’t far fetched; what the Internet reveals about your brand has a direct effect on the sales and bottom line of your brand. Take a look at the Internet and observe what it reveals about your brand. Is it pleasant or not? Indeed, your personal brand image and your Reputation Management in San Francisco – both online and offline – are synonymous. Irrespective of whether you have deliberately created a brand identity for yourself or not, you probably have developed one already or allow others to do so for you via expressing their perceptions about you online without any rebuttal or negative PR suppression.

Reputation management helps people to see you for who you are without making the mistake of misrepresentation. Just like a personal brand, reputation management will enable other people to instantly recognize you or your brand and remember your brand or even your name. In addition, a well-managed reputation and brand management will associate you with your expertise, passions, skills, and the values you hold dear when they come in contact with you, either online or offline.

When you manage your reputation and that of your Business Listing in San Francisco on purpose, you invariably control the ideas, notions, and the brand identity that pops up in the mind of other people as soon as they hear your brand, your voice, your name or come in contact with your messages on the Internet either via Social Media Marketing in New York or other forms of online marketing strategies. When you create your online reputation management on purpose, such can become a good tool for achieving success in your business and by extension, your personal life.

What image do you want the Mail Marketing in San Francisco to carve out for you? This is important because the impressions and opinions of the public about you can be shaped by the goals you set for your mail marketing management. Therefore, you can control the ideas and the notions people hold about you simply by working on being that mail in the eye of the public. Do you want your target audience to know you as a guru in your niche area? How do you want your people to think about you? Determine the goals for your brand management and live up to the goals so that your target audience can start associating your brand identity with you.

Why not make Search Engine Optimization in New York, creating a blog or website the first target for your online reputation management? But it is what you should do to improve your brand identity. When you set up a personal blog or website, always include a mini bio at the end of each post. Let your ‘’about page’’ reflect your values or identity in clear terms. This is because most people will only remember a few things about you. Tell stories that resonate with people and connects them to your brand.

6
May, 2017
What is Google Ad sense? How does Google Ad sense work.

What is Google Ad sense? How does Google Ad sense work.

How does Google Ad sense work?

How does Google Ad sense work
Many big companies online are spending thousands and thousands of dollars in buying a google advertisement (Pay Per Click Services). Google Ad words are the place where companies buy advertisements in forms of “keywords”, Example. A car insurance Dallas company go to google Ad word and buy ads and 1000 clicks for the keyword “cheap car insurance” for 3.000 dollars( 3 dollars per click). When you make a search in google for the keyword “cheap car insurance” his ads will appear on top and on the right side of google search results which has a tag of usually “ads by google”.

If your website is about insurance or cheap car insurance, ads from car insurance Dallas (that he bought in google ad words) will also appear on your site and when a visitor click on that ad sense ad you make money 50 cents to 1 dollar for every click. If there are so many companies who buy the same keyword “cheap car insurance”, the price of that keyword will raise up to 7 to 10 dollar, your ad sense earning in clicks also goes up. But if your site is a personal website or non-commercial website or blogs, your ad sense earning will be very low even you have thousands of visits every day because for there will be fewer companies buying for the keyword “website Designing Services“.

When a visitors visit your site and click on your ad sense ads, it leaves footprints in your site in terms of cookie, ad sense track these cookies to analyze if t valid. As you see clicks from the same IP address or location is suspicious of click fraud so read the google ad sense guideline first. A valid ad sense ads click can earn you from 5 cents to 4 dollars or even 10 dollars (especially financial business site) a click depending on the contents of your site and price of the keyword of your page content, the page impression, a click-through rate of your ads. The ad sense ads that appear on your site is related to the contents of your site.

This is how ad sense work in simple step

  1. Fist you need a website designing company by whom you will get a good website after that, any website with good contents such, products, news, personal sites or free blogs online will do except some types of websites, read the google ad sense guideline.
  2. Apply for ad sense, ad sense team will approve your application, In 2 or 3 days. After approval, you may log in with your email and password you created with your ad sense application to your ad sense account. Inside your ad sense account, you will see how much you earn daily and how many visitors clicked on google ads on your site.
  3. Inside your account, you just click ” my ads” and then click “New ads unit” then you just choose the size of ads, text ads or image ads or both. Then click save and get a code. A short HTML will appear, you have to paste it in your website using your website editor or just use notepad and upload your website. Google allow 3 ad sense ads for search plus 3 ad sense ads text links plus 2 ad sense for search on every page of your site.The ads Of Those websites who used Google Ad words By  PPC Service provider or them self Read the ad sense help for more info.

Google Ad sense Procedure Of payment

Google will pay you when you reach your first 100$ through checks or bank transfer. If you want to get paid by the bank you may log in to your ad sense account, and edit your account settings and that’s how ad sense to work.One thing, Ad sense although it’s easy, you need to learn the tricks.

It’s just like fishing, it’s easy to get a fishing rod and start fishing, but if you don’t know where the fish are, how to get fishes comes to you and the right handling of fish rod, you’ll fish nothing, while an expert fisherman a several meters away from you is getting fish constantly while eating sandwich. So you need to learn google ad sense fast, the tricks on how to earn thousands of dollars and make money from google. Learn how to make money with google fast. Don’t wait months and months trying to find out the hidden ad sense tricks. Read eBooks and manual for you to see how ad sense work from ad sense experts Company.

Reputation Management and SEO Understand Your Marketing Strategy

Track record acts as the most crucial aspect in an individual’s as well as a company’s life. From the early beginning of Online Reputation Management in New York, no matter an individual or a team, constructing track record is not at all a simple task. And when it comes to constructing track record through the internet medium, there is no exception. To endure in the present cut-throat competitive market, it has actually been observed that numerous teams embrace the Machiavellian methods to contend with their fellow teams. For doing so, if some visitor will certainly browse the team details on search engine, the web sites with unfavorable remarks might come on the top of the position which would not just damage team’s track record, however likewise have an impact on its stock and profits. The name of the option is Search Engine Optimization in Washington DC, which is widely understood as SERM.

Search engine track record management is the procedure of securing along with boosting the track record of a web site. Those web sites, which have actually currently been consisting of unfavorable details can not be erased or gotten rid of, however can quickly be outranked. This can be done through micro websites, publishing Social Media Optimization news and contents about the team and web site. Search engine track record management is in fact a procedure of brand name management. Through this procedure brand name photo of a web site along with team is kept. If your web site is dealing with a severe issue with destructive web sites then without any 2nd idea think about the Browse search engine optimization track record management services.

Track record management is a relatively brand-new entity online. There is every indicator that it is ending up being much better understood and made use of more and more as a method to battle unfavorable promotion about a company. There are 2 sides of the coin right here – people will certainly point to their right to complimentary speech and blog site about their bad experience with a team. If the team does not understand anything about this blog site post, their company can be damaged without them even understanding it.

If you have a company of your own is that track record management teams are popping up all over the web now, the excellent news. They vary in the methods that they take on unfavorable promotion, however all them concentrate on something. Their objective is to eliminate back by building a well considered project that allows them to successfully bury any unfavorable remarks that might be out there.Best Reputation Management How does this work if you can not take away the damaging impacts that triggered the issues in the very first location? You can not get a blog writer to get rid of a blog site post – they are completely entitled to state exactly what they feel. If an unfavorable news story strikes the very first page of outcomes on Google, these teams will certainly intend to displace it. After a collective project to enhance the scenario and promotion, it is typically the case that a track record management team can get those favorable links onto the very first page of the search engine.

This indicates that despite the fact that the unfavorable reports are still there, they are beyond the reach of the majority of people who are browsing by means of this approach. Few individuals pass by the very first page or more of outcomes. This is why the very first page is so desired by all web companies. Not just can you get their aid to handle your online track record, you can get them to fix a track record that has actually been harmed. They can even aid in developing an excellent track record in the very first location Online Reputation Management Firms Near Ocean County NJ.

As far as any online company is worried, it is good to understand that there is something you can do about unfavorable reports and promotion. These services might cost you cash, however bad promotion can cost you a lot more than that. Maybe this is why track record management services are ending up being a growing number of popular themselves – they are serving a requirement that has actually formerly been neglected. In the previous couple of years Social Media Optimization in New York have actually grown to a high level, making online track record management a really crucial concern for lots of companies. You can put in a little effort to take reliable steps to monitor your team’s online track record and make sure that whatever details about it drifts online is favorable and extremely precise. In order to keep a track of the discussions individuals are having about your team, you require to track how and were your team name is being pointed out online. You can do this by developing your own custom-made RSS feeds and Business Listing in New York so that you are instantly upgraded whenever your business.

For doing so, if some visitor will certainly browse the team details on search engine, the web sites with unfavorable remarks might come on the top of the position which would not just damage team’s track record, however likewise have an impact on its stock and profits. Browse engine track record management is the procedure of securing as well as boosting the track record of a web site. The excellent news if you have a company of your own is that track record management teams are popping up all over the web now. Not just can you get their aid to handle your Email Marketing Service, you can get them to fix a track record that has actually been harmed. You can put in a little effort to take reliable steps to monitor your team’s online track record and make sure that whatever details about it drifts online is favorable and extremely precise.

6
May, 2017

Tips For Real Estate Agents – How to Become a Realtor

How to Become a Realtor 

Tips For Real Estate Agents – How to Become Realtor

If you are interested in becoming Realtor, you will want to do some homework first to become Realtor. Not just the literal kind that you would need to do for your real estate courses, but for the kind that you do to research your industry. As the adage goes, failing to plan is planning to fail. Doing your research and planning for the future to become Realtor means you will be more successful and will be more likely to work your way up the top agent ranking lists.

How to Become Realtor

There’s more to the process of becoming a Realtor than just taking the requisite courses and then passing the exam. In many cases, you can become an agent first and see if this is the best fit for you before paying your dues to become a Realtor.
Some brokerages or Online agencies for marketing can be found online, which is very handy if you are not near a brick and mortar office. They can help you generate leads quite quickly. Otherwise, find an office willing to take in a new agent and mentor you.
You will want to be sure you have a business plan and a list of top web designing companies, even if you are working for an agency or brokerage. Why? Because you are essentially a contractor, and you’ll have to build your own business. Within that scope, you’ll need to have a plan for covering your costs for anywhere from six months to a year.
What expenses will you need to meet for your business? What expenses do you have at home? While you are working hard to become Realtor build your client base and start selling, you still have to pay the mortgage, your utility bills, and anything else like braces for the kids. Then, once you have these planned out for the next month, extrapolate them over the next year, and be sure you have a source of funds to cover them.
You will need to be aware of not just the financial costs of running your business, but you will also need to factor in your time costs. How much of an investment are you willing to make with your time to become Realtor? Are you able and ready to work evenings and weekends?
Then there is the marketing you need to do to get established as a real estate agent. Some agencies for marketing services will help you in this regard, but others do not. Can you afford to work for an agency that does not offer marketing help?
As you do your research, take a look at why other agents have not succeeded. What obstacles did they face that you will need to avoid? Does the agency you want to work for the offer you additional in the field training? Will they help you get started with the National Association of Realtors so you can become a member, an official Realtor?
When you are able to put your whole plan together, you will find that that structure gives you the chance to be more confident. Then, with enough skills under your belt and the fees paid, you are ready to become a Realtor.

Houston Online Reputation Management | Understanding Search Engine Optimization

Local SEO is the art of ranking Local Business in New York the Search Engine Maps. When searchers enter “Pizza in Houston” or ” Houston Doctors” typically on top of all the natural rankings you’ll see a map with associated map listings.  It is crucial that when pursuing Houston Search Engine Optimization in New York, businesses get to the top and stay there for their main location keywords as Google and the other search engines turn more and more towards local search. Houston Local SEO  Recently Google has made some dramatic changes to local search.   Instead of having the map rankings on the top and generic national listings on the bottom, Google is now intermixing the map rankings in with the regular organic listings. On Google announced the exciting changes on their official Google blog:

Today we’re introducing Place Search, a new kind of local search engine optimization that organizes the world’s information around places. We’ve clustered search results around specific locations so you can more easily make comparisons and decide where to go. This is great news for Local Business Listing in Washington DC as it means that national directories will be pushed further out of the pictures and the communities business will be featured more prominently. Generic Search Term Brings Local Results Another recent update has been the queuing of the Houston local SEO results when no local geo modifier has been queried. Before,  a searcher would have to type in a geo -targeted keyword related to the keyword like “Houston Restaurants”.  Recent algorithm changes, however,  requires not even a local geo keyword to target your location (the search engine uses your ip location instead) and now it is possible to type in a  generic keyword and have local results pop up.

Houston SEO and Houston Online Reputation Management

Houston Reputation Management in New York gears services toward high-profile businesses you can see Google takes local business very seriously and with all indications that it’s only going to continue to grow. It’s vital in Houston Search Engine Optimization for businesses to take advantage of this opportunity to optimize their current Google Places listings. Here are 10 factors that will help ranking Google Places Listings: Thoroughness of information in your listing Keywords. in the listing should be relevant to your top business keywords Website On-page Optimization – use local keywords such as Houston, Texas in your Meta Tags and Title tags. Be sure to  add your address to your web pages in the footers or side bar of every page.Category Search Terms This is another opportunity for more relevant keywords. Proximity to center of city Having a business location in the close to the center of town helps you get to the top of the list. If your business isn’t close to the downtown Houston, consider switching your address to a PO box that is located in central Houston. Aesthetic enrichment- photos, videos, coupons, payment methods, parking instructions all bring a positive user experience which is important to Google. Business Directory in New York that include a local Houston address info (SuperPages.com, YellowPages.com, CitySearch.com, etc.)Number of solid linksfrom Houston local websites and  Houston directories Total number of reviews. High ratings in your Google reviews (More stars can mean higher positioning)

Online Reputation Management | Your Customer Said What About Your Business

Houston Reputation Management  gears services toward high-profile businesses and individuals,though the same principles and techniques can be applied to organizations and persons with less Online Reputation Management in Fresno. Your businesses Houston reputation defense strategy will focus on  suppressing negative listings, or Reverse Search Engine Optimization as it’s called,  by surrounding them with positive, authoritative listings.  Some of this content may already be established; You may have written Houston Reviews from prior happy clients, which we will gladly incorporate into your reputation defense campaign.

We will gladly perform Reverse Search Engine Optimization in New York  on one or more key phrases by creating Micro-Sites, Blogs and various Social Media Optimization site; we can also create and submit Press Releases and Syndicated Articles to our successful networks. We analyze Search Engine Marketing for the key phrases we are targeting and report the progress to you on a continual basis.

Our process ensures that your business will rank for the top 20 spots in the search engines optimization for your keyword in a positive light by:Micro-Sites: we will create websites with Latent Semantic Content and relevant outbound links. These websites are consistently updated with fresh content that contains the desired Inoculation key phrases. Once the sites start to gain traction in the Business Directory in New York, we start to apply more Social Media components, which dramatically improve their rankings. We host these sites on different IP addresses and different servers with specific Geo-targeting so that we can effectively link to and promote them in a very natural and organic way. Attention to detail in this technical area is critical to avoid unwanted automated penalties from major search engines.

Press Releases/Syndicated Articles:

we can promote your existing Press Releases or create some useful articles of our own. We submit these to effective networks, such as PRLog and eZine Articles. We also have access to thousands of highly authoritative and established online properties where we can leverage content and pages for the purpose of Reputation Management Defense.

Blogs:

These will either be created as a result of converting high-ranking Micro-Sites or joining existing Blog communities such as Blogger and LiveJournal. Blogs require much more maintenance but are excellent tools, as the main page, Categories, and individual posts can all rank very well.

Social Media:

We can create Social Network profiles (Facebook and MySpace), Professional Network profiles (LinkedIn and Naymz), Mini-Blogs (Twitter), Wiki articles (Wikipedia and Knol) and other various sites that we can easily control. We have hundreds of these Social Media Optimization platforms operating very effectively for many current Houston Reputation Management Campaigns.Link Building: aside from promoting our positive listings within the content of our Micro-Sites, Blogs and Social Media, we will also have our Linking Team point high-quality links to positive listings.

Repairing an online reputation management  for your Houston Business takes continuous effort; the desired effect is a set of sustained results, not just quick fixes that lose traction once the contract terms have been fulfilled. Houston Reputation Management combines several proven, cutting-edge techniques that will keep your online reputation clean for years, not just weeks or days. Whether you are a  high-profile business owner, multinational corporation or a local not-for-profit organization, Houston Reputation management will help you repair and maintain your valuable online reputation.

6
May, 2017
Biphoo: Online Business Reputation Management

Biphoo: Online Business Reputation Management

Online Reputation Management

Online Business Reputation Management

If you are the owner of a very large company, you should be aware that if you did not have an Online business reputation management. department until now, this is the perfect moment to create it. It is very important to keep an eye on the public and on its relation to your company. This way, you can control the way that the public perceives your company. It is very important to have such a department to take care of the image of your business because in front of the audience you should be great and you should make a great impression with affordable SEO services also. The management of your Business reputation cannot be ignored because your reputation is extremely important As well as  Content marketing of your website. Your company should be seen as very serious and very dedicated. Even if it is, but you do not make all the efforts to show that, the competition might be one step ahead of you. You should hire a specialist and in the first phase let him accommodate with the company.There are also some other options to target your competitors. Talk to them about the mission of your business and about your values, because these will be the starting points of the work that he has to do in order to put the company in connection with its public.
This department should handle all that it is related to the image of your company. Do not get stingy about it and invest in it, because you cannot even imagine how important it is for you to communicate with your public. If a small business can survive on the market without such a department, a large company must be seen all the time by the people. And the most important thing about this is that it should be seen only in positive situations. If you have no idea how to create them,  Find Specialist for marketing solutions for you.
Your company should be present online, especially. As today everybody is on the Internet almost all of the time, you can take advantage of this. It is very easy to handle the online business reputation management with the help of it. Everybody that loves your company or hates it is online and you can use the power of this tool to change the opinions of the public in your favor. Find the best employee capable of managing such a department and letting him do his job. You might have wonderful surprises in a very short matter of time thanks to strategies that did not even crossed your mind.

Manage Your Business by Using Online Reputation Management Techniques

When you have a company, you have to know all the best ways through which you can make it more and more popular, so that it will develop and grow. In the society we live in today, the image that a company has on the Internet is possibly even more important than the one in the real world, due to the fact that this is the main informational source for consumers, for other business partners and for competitors. Therefore, the way in which a company handles their online reputation is very important. Online Reputation Management in New York is a modern practice, which has the main goal of analyzing Internet content, in order to find the positive and the negative sides of it. The results are viewed in the sense that negative content can ruin the reputation of the company and should, therefore, be removed in a way or another.

There are many tools that you can use in order to have the Best Online Reputation Management  Sun Francisco for your company. You can opt for various strategies, which can be approached with the help of various tools or which can be created as such through your own solutions. For example, you can design a great Online Business Listing  with the help of Google Alerts, you can keep up to date with Social Media Optimization Services and other forums and media sources, which are opened to the creation of public opinions, you can make sure that the positive content is the most viewed one and that you have created a bond with customers, by monitoring reviews and by addressing their issues. You can also make sure that the negative content is pushed, through bringing new information for the public, through promotion on social media pages and blogs, as well as through handling negative reactions with professionalism.

There are many ways through which business owners decide to approach situations like this. Some of them will react in a very negative way, due to the fact that they have tried to make their image as perfect as possible. The most important thing is to know how to handle these Mail Marketing in New York reactions , so that you can make up for the bad issues with good ones for you. Therefore, reacting in a professional and in a business wise way is the thing to focus on. For example, the company you run is presented in the utmost perfect way through the help of its website. This is the first creator of the Search Engine Optimization and it is always one to grow on the positive note. However, you have to know that people, who are potential customers, will not stop after looking just at your website. They will move on to other online sources in which they can find subjective opinions from others and these may be positive, but they also can be negative.

The main problem that business owners have in the case of the Online Reputation Management in USA is that they cannot manage the content that is written on other pages. The only thing that they can do is to try to make up for the situation after it has already surfaced. Handling the matter should be done with consideration, as approaching the subject negatively can only make it worse. Therefore, owners should focus on the reasons why customers have chosen to present them in a negative way and to try to fix the situation. There are two steps to be taken here. The first one is to make amends with the person who created the negative content and the second is to bring alterations to the matter in general. The company’s Business Directory in New York  is very important and it should be handled by professionals and on a regular basis. That is the main reason why numerous business owners prefer to work in collaboration with a professional freelancer or with an agency, in order to make sure that their online image and reputation is the best one on the market.