February 2017 – Page 2

Feb, 2017

The Social Engagement must in content discovery and content sharing

The Social Engagement must in content discovery and content sharing | Social Media Optimization

Influencing the B2B buying decision starts in search – Buyer Sphere survey – also see below Social engagement is not a goal as such, it’s a means to an end. However, this doesn’t make it less important. On the contrary: social engagement has become an imperative for all marketers. One of many reasons: content discovery. Engagement is essential in how people consume and discover content.

There are several causes why the social engagement dimension of content is becoming more important. In this blog post I take a look at content discovery from the customer but also the Internet company/service perspective (think Google, Bing, Facebook, Gmail, MSN Outlook, etc.). Social Media Optimization Services is the best service for promoting website .It is a process of promoting website through social media networking sites.

Why? Because social engagement gets tracked, measured and used by all these platforms, from search engines and social networks to email clients and more.Online platforms co-define content discovery and relevance .

Although some people find the words engagement and relevance too vague and too hard to measure here is a simple fact: the big online players do measure them and your content marketing strategy and overall digital marketing success – starting with online content discovery – depends on how they take the results into their algorithms and models.

The good news: ultimately – and making abstraction of some debates and technical issues – all these online firms have the same goal as you (should) have: increasing the relevance of what their users and thus your prospects and customers get “served” when they search.

So, if you want to be relevant for your target audiences, you need to understand what Google and all the others are doing. In the end, they co-define how your content will be delivered/consumed/shared/discovered.

And there’s more since content discovery is just part of the equation. Content discovery and content sharing is the beginning of a longer process that works with and towards persuasion and conversions. And what is the main element in that process? Indeed: the relevance of your content, interactions, solutions, etc. throughout the individual journey and intent of your target audiences.Why social signals, engagement and relevance are important for content discovery.

There are many business- and –technology-related reasons, that are strongly related with the way your customers find content and information. Among them:The growing role of social signals in organic search results. Social signals are not enough for content discovery, which in the end is what search is all about, and cannot be the reason for easy content snacks, on the contrary. It’s a myth that content nowadays needs to be ‘snackable’, it all depends. But that’s for a later post. However, social signals are key in the content discovery equation search engines define.

Finally, social signals are not just about social interaction but also the social graph (of authors and people sharing content). In other words: the social activity and engagement regarding content, as a social object, define the importance and ranking of content in organic search results. Relevance is now a matter of reciprocity, social graphs and social engagement too in search.The changing buying journey and overall customer lifecycle in which multichannel and social are becoming more important. The rise of the social B2B buyer and the connected consumer is well-known. However, even to reach decision makers that are relying on ‘traditional methods’ to find content helping them in their buying journey, social plays a huge role.

A (B2B) buying decision is not the work of one person. Further more, search engines play a predominant role when buyers seek information and as just mentioned social signals matter a lot in search engine results. Although search engines and SEO are just part of the content marketing equation, we can’t ignore the facts: the B2B buyer is looking for content during his buying journey and search engines are still the number one sources during that journey as research clearly indicates.The role of social content as a way to engage audiences of audiences, create ripple effects and increase impact based on reciprocity of connected networks, whereby social sharing and content discovery multiply the number of potential touchpoints with target audiences. That reach dimension is not enough as such but – here as well – it’s essential.

Social media marketing, just as content marketing, is an umbrella term. However, it’s clear that without content you won’t get far. The main thing to remember is that the use of content in social media should serve tangible goals and be relevant for your target audiences and these goals. Keeping this in mind will help you focus and avoid the trap of creating content for the sake of it.

By way of an example, let’s take a look at the role of search and content in the buying journey, and how social signals and social graphs play a role in them. Note: it’s impossible to cover all this in detail in one blog post so stay tuned for more detailed blog posts, starting with the role of Twitter in search and content discovery.A website can be promoted through Social Media Marketing Service, Content Marketing Service, Social Media Optimization Service, Search Engine Optimization .There are several companies which provides above discussed services like Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.

In the end, there are no general rules. So, it’s important to have a single customer/prospect view that includes social media behavior and content discovery patterns for each of your target groups and even individual prospects/customers.Start looking more at social signals and analyze how online firms, even beyond search, are taking them into account. And make sure your content is socially, contextually and individually relevant throughout the journey.

Feb, 2017

Best Tips for Effective Content Marketing on LinkedIn

Best Tips for Effective Content Marketing on LinkedIn | Content Marketing Service

Content marketing & content management in context Social content marketing : content tips for LinkedIn We often forget it but all social media channels have their own specific characteristics and types of usage. While most of us ‘simply’ share content on social platforms, we can do much better if we also optimize our content for those platforms. A few content tips for LinkedIn.

Just as we don’t only optimize content for search engines, we don’t only optimize for social platforms such as LinkedIn. However, when adding some context to what we share on LinkedIn or even by creating content within LinkedIn by tapping into the nature and usage of the “king of social content marketing platforms for the C-suite“, we can achieve a lot.

Referring to the optimization for search engines example (you should optimize for people first), it’s at least as important to write, create, present, share and optimize content for the LinkedIn user and more specifically the people you are targeting for one reason or the other, for instance in LinkedIn Groups and even on your LinkedIn profile.

In the presentation below, marketing automation vendor and inbound specialist BMS provides some content tips for LinkedIn and we added some more. 12 LinkedIn writing and content marketing tips .

1. Timing matters – Create and post content depending on the days and times the LinkedIn Groups you have joined or your own ‘communities’ are most engaged.

2. Language and tone of voice – Keep in mind the tone of voice and speak the language your target audiences speak.

3. Facts and data – Use facts and data in discussions or LinkedIn content, they tend to work well.

4. Questions as a technique and a way to engage – Ask questions to drive interest when adding context to the content or discussion you share and now and then to spark debate. Also respond to questions in a relevant way, being someone who provides directions.

5. Use the fields LinkedIn offers – If you share content via LinkedIn, use the additional fields to provide context and ask a question as in the example below.

6. Teasing words – When starting a discussion or commenting on one use words that spark interest (as in the example from the HubSpot Slideshare below, the words ‘secretly’, ‘bet’, ‘no idea’, etc.).

7. Social engagement – Add to a discussion in a positive tone of voice, even if you disagree or want to provide more context. Acknowledge the opinion and respect it. Thank for sharing it and add your two cents in an informative way (remember facts and data) without being pompous or showing off. Social Engagement Plays important role in promoting website . Social Media Optimization Service is a process of promoting website through social media networking sites .

8. Content + content = 3 – Treat the words and sentences you use to provide context to content you share as content themselves. Be active, engaging, to-the-point, trigger emotions and reactions. Every sentence and often even word can make a difference.

9. Don’t just share content – Also actually create content within LinkedIn, for instance by launching a discussion based on a short message you put up in a Group (containing data or facts and – optionally – asking for opinions). Look at them as mini blog posts and treat them as such.

10. Use visual and multimedia content – LinkedIn is about professional connections and interaction so it makes sense to use charts or Slideshare presentations and add them (with context) to profiles, Groups, etc.

11. Be personal without being intrusive or all over the place – Passion is good, too much of it can scare people off. In the end it’s about business and the people in there are mostly business people too.

12. Pay special attention to your LinkedIn profile and the words you use to be found, spark interest and get contacted. There are literally hundreds of blog posts just about that. And of course treat your LinkedIn company page with the proper compelling content attention.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Social Engagement and Content Marketing both are important for the promotion of the website both plays important role and If an Individual want content marketing service, social media optimization service then they need not to worry .There are several companies which provides above discussed services .For example – Biphoo Marketing Solution (BMS) is one of the best service provider they provides services like SEO Service, SMO Service, Content Marketing Service, ORM Service, SMM Service etc.They provides different Digital Marketing Packages an individual can choose the package according to their requirements.

Feb, 2017

Search Engine Optimization – A Customer Centric and Connected Approach

Search Engine Optimization – A Customer Centric and Connected Approach | SEO Service Provider

Search engine optimization beyond the tactics and techniques: relevant, connected, content-intensive and customer-centric.Search engine optimization (SEO), along with email marketing, belongs to the oldest digital marketing techniques. Traditionally, search engine optimization was approached as a relatively technical matter, driven by a focus on how search engine algorithms work and how to get ‘link juice’.

Things have changed, however and the focus is increasingly on the question, task, context and customer experience of people looking for answers using search engines. As usual it’s always about a good mix and integrated marketing approach with the user/customer first. This isn’t new: in the end a customer-centric and connected approach always prevailed, in SEO as well and good SEO practitioners knew that. What has changed is that everyone needs to get that now. And realize that search will change a lot in coming years.

The aim of search engine optimization is to have online pages, such as website pages, blog posts or other online destinations (e.g. a SlideShare presentation) rank high in the natural or ‘organic’ search engine results for pre-defined keywords or search queries. These keywords can consist of single terms or a combination of words. In the early days of the Web a lot of attention was given to high-volume and short keywords people used. However, as the search behavior of the Internet user evolved and the Web became more crowded, the focus started shifting towards so-called long-tail keywords. Search engine optimization service benefits and the case for relevance

The attention for search engine optimization, an evolving and dynamic activity that changes as search engines change their so-called algorithms, has never dropped, even with the advent of many new digital marketing tactics and evolutions such as content marketing, social media marketing (social signals do matter a lot), etc. On the contrary, social signals and content marketing, led to even more attention for search engine optimization and an integrated approach (recommended reading in this regard: Optimize by Lee Odden). Sometimes the focus on changing algorithms seems a bit ridiculous. Each time Google’s well-known Matt Cutts shares another video, bloggers, SEO practitioners and content marketers with an online focus start analyzing and adapting before you can watch the end of yet another Cutts video. Imagine how high the – perceived – stakes are.

Yet, in the end, nothing really ever changes from a more fundamental (non-technical) viewpoint.When looking at the future of content marketing, Lee Odden emphasized that integrated approach of social, search and content and the need to move beyond silos again. And it’s not just about tactics. For me, search is and remains a matter of promises and relevance with the way people search in mind. Search is part of a multi-channel customer journey and Google will be the first to confirm it.

Google, even if under increasing pressure, is and remains the number one search engine and with people like Ray Kurzweil on board, who knows what’s coming next. We’re still in the dark ages of search and our children will certainly laugh about the ways we found and shared information. But Google keeps changing the ways we search/find and will keep doing so. Think big fat data. Think fast data. Think AI and semantic. Think context, location, touch, voice and so much more.

However, the essence remains: people will find information on their terms and relevance, in the broadest possible sense, should prevail with choice as a key element (if not we would end up in an information prison and sometimes it seems we start getting there). In this and many other senses, content marketing, when approached in a strategic way, and search engine optimization are tightly connected but they are not one and the same despite all the “this is the new that” mantras, even if the search dimension (from keyword research to content optimization) plays a key role in defining a decent (digital) content marketing strategy.Here are some other reasons why search engine optimization remains so popular :

The majority of buyers use search engines during their journey across various stages. In fact, most buyers at one point or the other use search to find relevant information in a commercial context.Search engine optimization is cost-effective and, when well done, leads to good conversions and other marketing results.Emerging digital technologies enable new ways to optimize the position of an online destination in organic search results and go beyond search in the strict sense, including for instance social interaction.

As search engines have continued to update their algorithms on one hand and ‘punish’ spammy SEO tactics on the other, the search engine optimization community has been analyzing the impact of all these changes and so-called ‘black hat’ SEO practitioners (or frauds) always came up with new ways to circumvent the latest changes. Now a days, SEO Service is very important for increasing the traffic on the site and for improving the ranking .There are several companies which provides above discussed services like Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.

However, what’s most important – and this doesn’t mean that more technical aspects aren’t important but we shouldn’t be obsessed by them – is that a customer-centric and connected approach towards SEO has always worked, certainly with a focus on relevant and useful content (one of many reasons content marketing is often confused with SEO today). In fact, such an approach works everywhere and across all tactics as we see over and over again.

More technical-oriented SEO practitioners will probably throw lots of terms at you and disagree with some statements. It’s good to apply some technical aspects and if you fully take care of your content for instance, knowing some of them will certainly help.But nothing beats a customer-centric and connected approach. And, yes, content is essential in it, as long as it’s darn relevant.

Feb, 2017

How to Write Compelling Blog Headlines

How to Write Compelling Blog Headlines | Content Marketing

Keyword Research can help – screenshot Scribe Your blog headline plays an important role in an age of tweets and snackable content. If your content is relevant, it will be read, found and shared. Not everyone is looking for quick and easy reads as our blog proves. However, if your blog headline is compelling and optimized for the way people search, what they search and the keywords that help you achieve your goals, you’ll simply do better.

Probably, you’ve heard the famous words of David Ogilvy before: on average, five times as many people read the headlines as read the body copy. His conclusion: unless your headline “sells,” you have wasted 90% of your money.

David Ogilvy talked about sales and letters. These days, the sale is often indirect. Corporate blogs serve many other goals. If they are not achieved, you’ve wasted money as well. More importantly: if the content you promise in your blog headlines is not relevant, you’ve wasted time of the people you wanted to engage and who trusted your blog headline.

You can write the most interesting and best content in the world but if your blog headline doesn’t attract attention, appeal and convince people to read on, you miss out on huge opportunities.An Individual must go for content marketing service as discussed above that quality content is very important . You wouldn’t be doing yourself, your content and your readers a favor, right? Blogger Brian Clark says that “on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.” Your blog headlines serve different goals and there are various elements to take into account before you start: your ‘targeted readers’, your goals, relevance and how people look for content.

Note that your blog headline often determines whether your blog will be shared on social networks too. Believe it or not: sometimes people share content via social networks without even having read it.

A. When and why do you write a good blog headline?

If an individual want to promote their website or want to increass traffic of the site. Then one should go for Content Marketing Service and Social Media Optimization Service .Social Media Optimization Service helps in promoting website through social media networking sites and Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

There are several companies which provides above discussed services like Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.

Some people advice to write some headlines before actually starting to write and as soon as you have a basic structure of your blog post. Writing several blog headlines allows you to let them sink in for a while and take time to pick the best one. Other people advice to write the headline after you wrote the actual blog post. Often your post will be somewhat different than you first set out. The writing process brings new ideas. It’s often also better if you are a very result-oriented and work a lot with keywords, bullet points and strong ideas in your text. Furthermore, in a business context, blog posts often are used in a content marketing strategy whereby content, including blog posts, is produced for different stages and touchpoints in the customer journey.

In most cases, search engines are the main drivers of traffic towards your blog post. Understand what people are doing on search engines before they discover your blog post. On search engines people predominantly seek an answer to a question. When they enter a search phrase, they expect the results to correspond with what they want. Your blog post title is a promise that ensures them your post provides an answer. That’s relevance and search engines care about it a lot as well. There is nothing worse than a title that leads to content that doesn’t live up to the promise in the title. This goes for blog posts as well.

B. Be clear about your goals

Blog posts don’t always aim to provide answers but can also focus on sharing stories or sparking debate, for instance. The questions search engine users want answered are not always answers to business questions either. They can look for more information on your business, interesting use cases, data for a report they are writing, discussions on any given topic, etc.

Make sure your blog headline is clear about that too. Add words that describe the scope of your blog post and match the intent of the people you wish to reach. If it’s a blog post containing good research data, use words saying so. Again: it’s about relevance.

C. Dare to be specific and drop the traffic mentality in your blog headlines

If it’s not relevant to what you aim for, it makes no sense to blog at all. You optimize for the way people search, your goals and for the way search engines work. However, you also look at your goal. If your purpose is very specific, for instance, reaching out to a very particular niche target audience, chose keywords and titles that help you achieve that instead of looking at broad terms.

Attracting the right readers for your goals is more important than just driving traffic. Use keyword research. Even if you know what terms people will use to find your content within that niche, you might find surprising variations that work better. Specific types of content marketing software, aimed at optimizing your content and blog posts (such as Scribe or InboundWriter (and SEO tools) help you in this regard. Also make sure what you need to engage readers through their journey across all touchpoints and stages and get inspired by what THEY want to get answers to their questions.

D. The balance of personality and results

There is a trade-off between results, personality and tone of voice. While most blogging experts look at driving traffic providing very specific tips on how to write compelling headlines, sometimes it’s better not to follow such rules. Be authentic and keep your personality and that of your brand in mind, including the tone of voice. After all, how many blog posts can be written providing “7 Tips to Boost your Twitter Following”? Choose a somewhat different approach allowing you to stand out. Competition is high on search engines and a “me too” approach is not the best. In fact, these types of posts with swinging headlines, little content and keywords competing for attention are less effective than many think, at least if you define effectiveness right. Is traffic what you really need? Or do you prefer leads/conversions/awareness/…?

E. Get some social interaction in your headlines

Blogging is social media. Dare to go beyond keywords as you find them with keyword tools. Look at what’s happening and trending in the social space by listening and understanding trends when thinking about your headline. Search and social are increasingly connected and interaction becomes more important.

As said, search engines do everything they can to show more relevant results and social interaction is part of that. Your goal is to be relevant as well. Use a question in your headline to spark interest now and then.

F. Persuading with blog headlines

Your blog headline aims to attract but also to persuade. Good content is persuasive content. Knowing that many people don’t look beyond the headline, one of the roles of the headline is to convince them to read further. It’s an essential part of the ‘inverted pyramid’ style that is used in writing for the Web: key points and conclusions first, the rest after that.

Persuasion is about the intent of your ‘targeted readers’ as well. Taking into account different scenarios, it’s a mix of rational and – mainly – emotional elements and words. There’s a famous saying: “words tell, emotions sell.” Promise to fulfill an emotional benefit. There are thousands of lists containing rational or left-brain words and emotional or right-brain words. If you have the time, learn some of them and inject them in your headline (and blog). However, first of all, know what persuades your specific ‘target audience’.

Feb, 2017

Google Changes the Way people find Content and Information

Google Changes the Way people find Content and Information | High Quality Content – Content Marketing

Good content marketing is about providing the right content and information at the right time to the right people. That’s the essence. If you know who your buyers and target audiences are and how, when and where they look for information and find content, you have a strong basis. Google understands that and keeps taking important steps in making the way people find content much easier

First of all, Google has rolled out its Penguin 2.0 webspam algorithm. As you know there has been a lot of rumor regarding these changes. Google’s Matt Cutts updated the marketing community, stating that the roll-out of the Penguin webspam algorithm is now complete. With the “new” Penguin, that contains this Penguin 2.0 webspam technology, Google took an important step in the many changes it planned.

You can read a quick overview of some key elements to remember about the webspam update on Google’s Webmaster Central blog. Check out more about the timeline of the Penguin updates on Search Engine Land. And here is more about the update for content marketing.

Content Marketing Builds your Business

Even more important than the Penguin updates are the other innovations Google announced and started rolling out (in case you missed it, watch the video below this post). They deeply impact how people find content and information. The speed at which this will happen depends on the adoption by searchers, the different browsers and the evolutions of the technologies themselves.

Yesterday, Danny Sullivan tested Google’s conversational search (only on Chrome now) and, even if it’s not perfect yet, you can see how this new way of searching will impact the way people find content and information. It gives searchers – and buyers – again more control to seek and find the right information themselves, rather than depending on what they get served.

Asking what a good content marketing strategy is in Google conversational search

Content Marketing Solution Providers

There are several companies which provides above discussed services like Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.

We tested the new tool ourselves quickly by asking ‘what is content marketing?’ and got a spoken answer in return, based on the definition you see on top of the screenshot.

When we asked ‘what is a good content marketing strategy’, no spoken results were returned but the organic search results showed up perfectly. And that, as such, is already a great thing.

The future of how people will find content and information has started to change yesterday. And if we know that most (B2B) buyers still use search as the primary information gathering channel in the online touchpoints of the buyer journey, that matters a lot. The search and content marketing platforms we use will soon have to adapt as well.The innovations Google rolled out and is rolling out in the future will continue to increase the importance of providing relevant content and information for the searcher and your target audiences. And that’s a good thing because it is what content marketing is really about.

Feb, 2017

Six Means Of Increasing The Popularity of Your Company’s Website

Means Of Increasing The Popularity of Your Company’s Website

If your site didn’t undergo the process of search engine indexation, it wouldn’t show up in search engine listings at all. Considering this fact, as soon as you get your site up and running, your first priority should be that of enabling the major search engines to notice your site and index it properly.

1. Provide search engines with an XML sitemap – The XML sitemap is a useful resource that comprises all of your site’s links. For a faster indexation of your website, you should submit this file to the search engines as soon as possible. Sending this sitemap out to the search engines will notify them about your site, which will trigger the indexation procedure right away. Uploading your XML sitemap is quick and easy, with Google for instance only requiring opening a free Google Webmaster account to do so.

2. Design and implement an HTML sitemap page for your site – As opposed to an XML sitemap file, an HTML sitemap denotes a page on your website that is intended mainly for your visitors. This type of file provides a list with all the links leading to every single page of your website, thus enabling your visitors to explore your site smoothly and effortlessly. Moreover, having a properly designed HTML sitemap will also facilitate search engine spiders’ access to your website, allowing them to discover and log all your pages by following the links you provide.

3. Include HTML text links on your site – Since search engine crawlers use HTML text links as the main pathways for detecting other pages of your site, you must keep HTML links well organized in a menu that allows for simple navigation. Another important aspect to account for is the creation of hyperlinks for your primary keywords, which should point out to other pages of your website. This is an effective way to direct the search engines towards web pages you think would benefit from the extra attention.

4. Three Best Technique must be followed by the owner of the website :

– Search Engine Optimization – For Increasing the Popularity of your website Search Engine Optimization Services is the best technique it help in increasing the traffic and Improving the Ranking of the Website .

– Social Media Optimization – Social Media optimization is also plays an important role in making the website branded . Through Social Media Optimization Services a website can be promoted through Social Media Networking Sites .

– Social Media Marketing / Search Engine Marketing – Social Media Marketing Services includes paid marketing like PPC . This technique also help in promoting websites through paid ads .

There are several companies which provides above discussed techniques For example – Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages an individual can choose the package according to their requirements.

5. Leverage the great potential of article marketing – Design original content articles and include your website’s URL in the Author Resource Box to advertise your name as an author. When your articles start adding up, submit them to article directories, which will take care of the process of circularizing them all over the web. Article marketing can be very powerful, so always account for it in your site optimisation efforts.

6. Make full use of directory submission – Don’t forget to submit your site URL to some of the popular and reputable online directories in the market. For instance, consider starting with prominent directories like DMOZ, Yahoo Directory and BOTW, and expand your options gradually. However, know that not all article directories offer free services, as some are charging a small one-time fee to take care of the submission. The investment will be worth it though, as some paid directory submission services provide faster and better results compared to free directories.

Feb, 2017

Three Ways your Business can use Social Media for PR In New York

Three Ways your Business can use Social Media for PR In New York | Use Social Media for PR In New York

1. You can search for media and reporters via social media outlets

Three Ways your Business can use Social Media for PR In New York are Facebook, Twitter and LinkedIn all have search bars where businesses can locate reporters via social networks. There are a couple of tools available online to help businesses directly connect with the reporter base they are looking for on social media.

Twitter

On Twitter; look through hashtags for trending topics and make sure to retweet and respond to posts by reporters in your industry. You also want to make sure to serve as a resource. To serve as a resource, you can suggest a variety of topics and blog posts about your business that are related to the reporters needs on hand. Social Media Optimization Services In New York is must and its a latest and easy technique of promoting websites through social media networking sites .

LinkedIn

While on LinkedIn, it’s important to join groups that reporters will most likely be found. Search for journalist groups and other media and PR groups and join these. Posting relevant content to the groups on a regular basis will establish your authority and increase your notoriety and likeability. You can also look up various news companies and go through their employee list and add reporters, newspapers and media columnist you find on LinkedIn to your media list. You want to make sure you are adding people to your database on a regular basis, as well as continuing to comment and post. The key here is to establish yourself as a viable resource among reporters as well as create ongoing relationships. Some companies provides different SMO service packages in new york an individual can choose packages according to their requirement .

Facebook

Businesses can join industry groups on facebook and simply add value to the groups they join by providing information, articles and also commenting on the posts by others. Directly commenting and sharing posts from a reporters fan page is a good relationship growing tip for this as well.

2. Connect

The next step would be directly message. In the initial message you don’t want to pitch, you just want to introduce yourself and start the connection. The goal here is to establish a relationship that last longer than one single encounter. After you introduce yourself you can complement the reporter to gain rapport, you can also share your blog as a resource for any stories the reporter may need. Make sure you stay in the loop of any holidays coming up, or special occasions and awards and congratulate/celebrate with the reporter on all of these.

Remember, all of the messages can simply be relayed through social media channels, so its just as simple as a tweet or other status update.There are several SMO Service Provider Company In New York which can promote the site very well by use using different technology , approches etc .

3.Pitch

The last thing you want to do is make the pitch. And you can learn more about pitching from our Social Media Posts and from Services Provided by BMS. Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .

Feb, 2017

Digital Marketing Trend to Watch In 2017

Digital Marketing Trend

This year is going to bring more brilliant and exciting new trends into the marketing world. Consumers personal needs are always changing and as more innovations are introduced into the market, the more customer engagement with the existing trends is going to change. Here are few new things we should expect in marketing today in order to improve customer engagement.

1. Visual Content

Visual content helps consumers to process a lot of new information quickly. When created strategically, visual content can become a successful marketing trend. New marketing messages tend to be more effective when converted into a visual presentation such as infographics, video, memes, and similar. For example, lengthy product presentation in 7 or more slides can be converted into a short two-minute video to simplify and shorten the presentation time.
Social media sites such as Instagram, Pinterest or Tumblr are great platforms for visual content presentation. Marketing messages and product offers can be easily posted in a visual format for variety of things such as clothing, furniture, beauty, photography services, postcards with business quotes or tips of the day. For example, you can post a photo of happy customers as a proof of a successful business deal and customer satisfaction.Doing Promotion through Social Media Sites it comes under Social Media Optimization Technique.If a person want to promote their website then a person can go for Social Media Optimization Service this is one of the best approach .

2. Strategic Simplicity
In todays busy world people generally have a limited amount of time and short attention span. They usually don’t like to read lengthy marketing messages or quotes. The more short and simple the message is, the more chances it will be read and memorized by potential customers. Product description should be as short as possible featuring main keywords that highlight product functionality and price. Simplicity is a second important factor in a successful Digital Marketing Campaign development.

3. Emotional Branding Strategy
Some companies are succeeding at cultivating a brand to which we feel positive emotional attachment. When message is presented in a seductive and playful way, it tends to get more attention from its readers. Seduction marketing techniques were always existed, but in today’s world it is in a high demand because of the necessity to increase sales volume around the world. These techniques are mainly used by small business to spread the message and attract new customers. There are number of digital marketing agencies around the world specializing in this type of marketing.

4. The Rise of “Me-Tail” Trend
This type of trend is expected to be a biggest one due to the customer desire to be around increased personalisation and importance in communication. This trend technique brings personalized experience with a brand as more customized version instead of one-size-fits all approach. For example, it can include personal recommendations for books or videos consumers want to download. Other example could be a personalized information within a mobile application as an enhancement of customer experience and faster product search results.

5. Content Sharing
Other elements in brand or product development can be personalized presence of business owners, managers and management in social network sites. Even the famous politicians very often express their opinion using Facebook or Twitter in order to get more public exposure. “Likes”, “shares”, “tweets” and commenting on posts is the most popular way to share content, promote products and to develop brand awareness. For example, 52 % of companies have increased demand for their products and services by using Facebook and 43% by using LinkedIn.

Social network sites help to increase brand awareness, trust and competitive advantage among the other similar companies.There is a good chance that social networking will outweigh traditional external link building by the end of 2014 or at least reach the same level.There are several companies which provides Digital Marketing Services including SEO Service, SMO Service, ORM Service .

For example – Biphoo Marketing Solution (BMS) provides above mentioned services and they provides different Digital Marketing Packages according to the requirement of the individual a person can choose the package.

Feb, 2017

Welcome to Complete SEO Services

For Best SEO Services Company

Complete SEO Services known as a smashing and soundly as a Best SEO Services Company and Best Google Rank provider and perform at search engines such as Google, Yahoo or Bing. For organic, affordable & successful Search Engine Optimization. complete SEO services has the exclusive capability to focus on your online markets including moneymaking and profitable trading globally to itinerary select customers squarely online or set them to stopover your online SEO business destination. It has also facilitate us to comprehend the measure, methodologies and organic SEO techniques suited to particular clients to fulfill top search rankings on better search engines. your business website and enhance the link popularity of your website.

Choose the Best SEO Solution

In the competitive internet market, website promotion is must.Website SEO services are the best solutions for it. Complete SEO services provides various SEO technologies including social bookmarking SEO (with best social bookmarking packages), search engine optimization copywriting (web page marketing strategy), pay per click advertising, article submission SEO, blog promotion, Website / Directory Submission, Forum Postings, Content / Meta Tag Writing, Web Analytics and more.If we talk about Best SEO Company then Biphoo Marketing Solution (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management . They have different packages like SEO Packages, SMO Packages, ORM Packages etc according to their needs an individual can choose packages .

Use good online marketing company services (rated as best search engine marketing company) and similarly popular as beneficial search engine optimization company providing superior SEO results.
Why to choose complete SEO Consultant?

Most of the SEO Consultant think that getting top 10 ranking is the key of SEO, but being a leading SEO Company, complete Seo services thinks that SEO means online business growth. We are known for our quality SEO services. We care about the top 10 ranking but strongly on business growth.

Feb, 2017

Local SEO Services – We Make finding your Business Easy

Local SEO Services | Company | Packages

In today’s Internet savvy marketplace, nearly every product or service that is purchased online or offline starts with online research. A top 10 ranking in Google and other search engines is critical for a successful online presence. Statistics show more than 50% of people never go past page one when researching and less than 10% go past page two.

Whether you are selling something online or just trying to establish an online presence to drive more traffic to your business and increase sales, if you are not appearing on page one of search engines, you are missing out on thousands of potential customers. Chances are your competition already knows this and is taking potential customers away from you.

Depending on the history of your website, the niche or area of your business and the keywords you wish your site to appear for, our easy to use packages can help your website achieve a top 10 ranking in 3 months or less!

SEO or Search Engine Optimization, is a highly effective way to place your website at the top of the search rankings. Its well Known that Internet searchers will often read only the top 10 to ten listings of their search results, So it is very important to your business to rank at the top of the Google search results. In fact, if your business website doesn’t come up on the first or second page of their search results, the odds are That your potential customer will never find your site.

Our services and strategies are safe . We use only correct and acceptable methods for optimizing your website that are both measurable and sustainable. We do not apply any strategies or techniques which can get your site blacklisted, penalized or banned from Google or any other search engine. If your site has been punished due to previous SEO attempts, please contact us prior to placing your order. We have a good success with our recovery strategies.

SEO Services Company

At Best Seo Service Company i.e Biphoo Management Solution (BMS), we have experts in local seo services and Search Engine Optimization marketing that will work closely with you to improve your rankings on the search engine result pages. We know that every client has a unique set of marketing challenges that require a customized, individual approach to get the successful results you need. Learn What Our Local SEO Services Include:

1. SEO Evaluation– We will evaluate your entire website and then provide you with an outline of the SEO strategies that will be most successful for your business.

2. Keyword Research– We can recommend the Search Engine Optimization keywords and keyword phrases that are most likely to get you the most searches with the best rankings. This is crucial in order to get page 1.

3. New Meta Tag suggestion and implementation– We will rewrite the meta tags and meta descriptions for each page of your website, optimizing them for the search engines.

4. Content SEO Recommendations– We will carefully review the content on your website and offer recommendations on how to optimize the keywords and keyword phrases that you have chosen.

5. Link Building Off site– We will develop a link building strategy that will best fit your site. This Trategy can include depending on the plan : Article creation and article posting ,Press releases creation and posting ,Social bookmarks ,Social network links Forum profiles .

6. Report– We will always keep you informed and report once a week with a complete report of the links produced. Seo Optimization Services For every budget

Our seo optimization services fit any budget as we have very affordable SEO Packages yet effective plans to cover all your needs. Local Expert Seo Services ,We are experts ranking sites in every local search Google .

Monthly Archives: February 2017

Feb, 2017

The Social Engagement must in content discovery and content sharing | Social Media Optimization

Feb, 2017

Best Tips for Effective Content Marketing on LinkedIn | Content Marketing Service

Feb, 2017

Search Engine Optimization – A Customer Centric and Connected Approach | SEO Service Provider

Feb, 2017

How to Write Compelling Blog Headlines | Content Marketing

Feb, 2017

Google Changes the Way people find Content and Information | High Quality Content – Content Marketing

Feb, 2017

Feb, 2017

Three Ways your Business can use Social Media for PR In New York | Use Social Media for PR In New York

Feb, 2017

Feb, 2017

Feb, 2017